Is colic baby relief profitable to sell on Amazon United States?

The niche generates $1.9M/yr across 6 tracked products. 90-day search growth is -10.6%. Flapen's verdict: Skip it (45/100).

How competitive is the colic baby relief niche?

3 brands and 59 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in colic baby relief?

Top complaints mined from reviews: Functionality-Overall, Ease Of Use, Taste-Overall. The return rate is 0.0%.

What does it cost to enter the colic baby relief niche?

Listings span $8.29–$19.55; the average listing price is $12.54 (sweet spot $15–$100). The average incumbent carries 13,943 reviews — the moat a new listing must climb.

colic baby relief

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible12.5%

search→purchase rate — share of searches ending in a sale

Market size

Great$1.9M

$1.9M/yr · 1.2M searches

Avg price

Good$12.54

avg listing price — sweet spot $15–$100

Price range

Okay$8.29–$19.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-10.6%

90-day search growth — must beat 0% to launch

Review moat

Bad13,943.33

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad97%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, colic baby relief is a $1.9M/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

colic baby relief market data

Units sold / yr: 150K–200K; avg 15,000–20,000/product
Revenue / yr: $1.9M–$2.5M; units × avg price
Conversion rate: 12.5%
Avg BSR: #297
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 0.0%
Avg brand age: 65 months
Avg seller age: 137 days

Competition & brand share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

Mommy's Bliss83%
Little Remedies14%
MYLICON3%

Demand

Weekly Amazon search volume, last 49 weeks — -10.6% search growth over the last 90 days.

Open Trend

Top colic baby relief search terms

gripe water for babies518K/yr -14.4%15.3% conv.
gripe water286K/yr +3.2%12.0% conv.
colic baby relief104K/yr -19.1%1.4% conv.
colic relief for newborns58K/yr -19.1%1.7% conv.
gripe water for infants32K/yr +28.0%11.3% conv.
colic32K/yr +5.3%0.8% conv.
mommys bliss gripe water27K/yr -8.3%14.5% conv.
mommy bliss gripe water19K/yr -14.6%12.9% conv.
baby colic relief17K/yr -21.1%2.5% conv.
baby gripe water14K/yr -0.1%6.7% conv.

All search terms

Top colic baby relief products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mommys Bliss Gripe Water Original Infant Gas & Colic Relief Gripe Water for Babies Gentle & Safe 2 Weeks+ 4 Fl Oz (Pack of 1)

Mommy's Bliss$10.074.7★15,962 rev

Little Remedies Gripe Water for Babies With Chamomile for Baby Gas Relief No Alcohol or Artificial Dyes 4 Fl Oz

Little Remedies$8.294.6★21,354 rev

Mommys Bliss Bottle Mommys Bliss Night Time Gripe Water for Babys Tummy Trouble - Relieves Occasional Infant Stomach Discomfort from Gas Colic Fussiness Hiccups 4 Fl Oz

Mommy's Bliss$10.144.6★6,663 rev

Mommys Bliss Original Gripe Water Gas and Colic Relief Gentle and Safe Made for Infants 2 Weeks+ 8 Fl Oz (2 Bottles)

Mommy's Bliss$19.554.7★15,962 rev

Mommys Bliss 4-Piece Newborn and Baby Essentials Kit - With Gripe Water Gas Relief Drops Vitamin D 400IU and Saline Drops/Spray - The Perfect Baby Gift.

Mommy's Bliss$17.414.8★3,094 rev

Newest

by launch date

Mommys Bliss 4-Piece Newborn and Baby Essentials Kit - With Gripe Water Gas Relief Drops Vitamin D 400IU and Saline Drops/Spray - The Perfect Baby Gift.

Mommy's Bliss$17.413,094 rev

5y ago

MYLICON Infants Gas Relief Drops for Infants and Babies Dye Free Formula 1 Fluid Ounce

MYLICON$9.8020,625 rev

10y ago

Mommys Bliss Bottle Mommys Bliss Night Time Gripe Water for Babys Tummy Trouble - Relieves Occasional Infant Stomach Discomfort from Gas Colic Fussiness Hiccups 4 Fl Oz

Mommy's Bliss$10.146,663 rev

11y ago

Mommys Bliss Gripe Water Original Infant Gas & Colic Relief Gripe Water for Babies Gentle & Safe 2 Weeks+ 4 Fl Oz (Pack of 1)

Mommy's Bliss$10.0715,962 rev

16y ago

Mommys Bliss Original Gripe Water Gas and Colic Relief Gentle and Safe Made for Infants 2 Weeks+ 8 Fl Oz (2 Bottles)

Mommy's Bliss$19.5515,962 rev

17y ago

What buyers say about colic baby relief

What buyers praise and complain about, mined from review topics.

What buyers love

Efficiency13%

“It was effective”

Quality-Overall12%

“Ive purchased multiple times and the quality is always great and consistent”

Ease Of Use9%

“Easy to use”

Regulates Digestion7%

“Very good, it helps babies relieve their colic”

Acid Regulator/Stomach Ache Relief7%

“it also helped with the reflux issues”

Value For Money6%

“Worth it”

Taste-Overall5%

“Baby approved taste”

Sleep Quality5%

“helps her sleep through the night”

Breastfeeding Friendly4%

“Helps my infant tremendously”

Soothing Effect3%

“It seems to soothe him pretty well”

What buyers complain about

Functionality-Overall15%

“not effective”

Ease Of Use8%

“Impossible to open”

Taste-Overall7%

“Has a strong taste that my baby refuses to take”

Sleep Quality6%

“Doesn't seem to help sleep”

Age Suitability6%

“But does not work for our 2 month little one”

Allergies4%

“But Caused Skin Reaction”

Size-Overall3%

“Smaller than expected”

Dosage3%

“5ml is ALOT for a baby”

Leak-Proof3%

“leaky bottle”

Advertised Vs Actual Product2%

“everywhere I purchase this product has a different label”

Top return reasons

Ingredients-Overall100%

Common questions

Is colic baby relief profitable to sell on Amazon United States?: The niche generates $1.9M/yr across 6 tracked products. 90-day search growth is -10.6%. Flapen's verdict: Skip it (45/100).
How competitive is the colic baby relief niche?: 3 brands and 59 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in colic baby relief?: Top complaints mined from reviews: Functionality-Overall, Ease Of Use, Taste-Overall. The return rate is 0.0%.
What does it cost to enter the colic baby relief niche?: Listings span $8.29–$19.55; the average listing price is $12.54 (sweet spot $15–$100). The average incumbent carries 13,943 reviews — the moat a new listing must climb.