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Cocoon Nursing Cover

Fail

The top 5 brands take 95% of clicks, so Cocoon Nursing Cover is a Fail.

Flapen Score
35
35 / 100
Ranks 1,996 of 2,472 Baby Products niches · −9 vs the category median of 44
Market size
$53K/yr71K searches / yr
90-day growth
+0.7%search demand this quarter
Competition
79%top-5 click share · 7 brands · 11 sellers

Flapen Score

Cocoon Nursing Cover against its category

The dotted line is the Baby Products average. Past it, Cocoon Nursing Cover is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cocoon Nursing Cover market on Amazon at a glance

Shoppers on Amazon United States searched for Cocoon Nursing Cover 71K times last year and spent an estimated $53K. The top 5 brands take 95% of clicks. Demand peaks in Mar–Jun. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
+0.7%
Conversion, latest week
1.7%
Market size, estimated
$53Ka year
Peak month
March1.6× the quietest month
Top search term
nestling baby nursing cover40K searches a year

02 · Price

A sale here is worth $43.10.

Listings sell for $43.10 on average, from $11.86 to $95.31. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $43.10 that is $0 to $4K a year per listing.

Average price
$43.10inside the $15 to $100 sweet spot
Price range
$11.86–$95.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #23 within Breastfeeding. It carries 530 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
92%
Out of stock, average day
5.6%
Average rank
#23in Breastfeeding
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
530per listing
Listings tracked
12

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Cocoon Nursing Cover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

11

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

1%

  • Brand 138%
  • Brand 227%
  • Brand 320%
  • Brand 46%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (1 brand, 1%)

Demand

Cocoon Nursing Cover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Jun · busiest ÷ quietest = 1.6×

Search terms

Top Cocoon Nursing Cover search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nestling baby nursing cover40K/yr
  • momcozy nursing cover11K/yr
  • amma cocoon nursing cover6K/yr
  • knit nursing cover5K/yr
  • cocoon nursing cover4K/yr
  • amma nursing cover3K/yr
  • we are amma cocoon nursing cover1K/yr

Reviews and returns

What reviews say buyers love and hate about Cocoon Nursing Cover

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Breathability”
13%of negative reviews mention “Breathability”
3.4%of orders come back
“Not breathable like it says”
A buyer, on “Breathability”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Cocoon Nursing Cover questions

Answered from the same tracked data.