Coconut Oil for Baby

Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $152K a year.

Searches, last 12 months

140K

Growth, 90 days vs prior 90

-12.7%

Conversion, latest week

7.5%

Market size, estimated

$152Ka year

Peak month

August1.3× the quietest month

Top search term

baby coconut oil29K searches a year

Listings sell for $14.44 on average, from $5.87 to $29.93. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $14.44 that is $7K to $11K a year per listing.

Average price

$14.44under the $15 to $100 sweet spot

Price range

$5.87–$29.93

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

500–750

Revenue per listing a year

$7K–$11K

Returns

0.2%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #84 within Baby Care. It carries 18,560 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#84in Baby Care

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

18,560per listing

Listings tracked

12

The brands on the shelf have sold for 88 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

88 months