Is coconut oil for baby profitable to sell on Amazon United States?

The niche generates $152K/yr across 12 tracked products. 90-day search growth is -12.7%. Flapen's verdict: Skip it (41/100).

How competitive is the coconut oil for baby niche?

9 brands and 47 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in coconut oil for baby?

Top complaints mined from reviews: Smell, Allergies, Oily/Greasy. The return rate is 0.2%.

When does demand for coconut oil for baby peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the coconut oil for baby niche?

Listings span $5.87–$29.93; the average listing price is $14.44 (sweet spot $15–$100). The average incumbent carries 18,560 reviews — the moat a new listing must climb.

coconut oil for baby

Skip it

A concentrated shelf (top 5 take 79% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Great7.5%

search→purchase rate — share of searches ending in a sale

Avg price

Good$14.44

avg listing price — sweet spot $15–$100

Price range

Good$5.87–$29.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$152K

$152K/yr · 140K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad91%

top-5 brand share — brand-locked demand

Growth

Bad-12.7%

90-day search growth — must beat 0% to launch

Competition

Bad79%

top-5 click share — a locked-up shelf

Review moat

Bad18,560.08

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, coconut oil for baby is a $152K/yr Amazon United States market (140K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 41/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

coconut oil for baby market data

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: $144K–$181K; units × avg price
Conversion rate: 7.5%
Avg BSR: #84
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 0.0%
Avg brand age: 88 months
Avg seller age: 144 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

Coconut Essentials54%
Amazon Grocery16%
Viva Naturals12%
Palmer's4%
Johnson's Baby4%
Kokoso3%
Open — no brand owns it (3 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top coconut oil for baby search terms

baby coconut oil29K/yr -12.9%6.7% conv.
coconut oil for baby26K/yr -21.1%7.5% conv.
coconut oil for baby hair19K/yr -10.8%7.2% conv.
coconut oil baby12K/yr -12.5%8.4% conv.
baby coconut oil for hair11K/yr -10.2%7.1% conv.
coconut baby oil10K/yr -5.8%7.6% conv.
baby coconut oil for newborn8K/yr +3.5%4.3% conv.
coconut oil for baby skin6K/yr -27.5%6.9% conv.
organic coconut oil for baby4K/yr -8.1%6.4% conv.
coconut oil baby hair4K/yr -17.0%6.5% conv.

All search terms

Top coconut oil for baby products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Coconut Baby Oil for Hair & Skin Care Natural & Organic Coconut Oil for Cradle Cap Eczema Infant Scalp Relief Hair Oil for Curly Hair - Newborn Moisturizer for Sensitive Skin Unscented - 2 fl oz

Coconut Essentials$15.114.4★6,444 rev

Amazon Grocery Organic Virgin Coconut Oil 15 Fl Oz

Amazon Grocery$6.714.7★49,426 rev

Viva Naturals Organic Coconut Oil 16 fl oz Unrefined Cold-Pressed Extra Virgin Coconut Oil USDA Organic & Non-GMO Natural Cooking Oil Hair Oil & Skin Oil

Viva Naturals$10.024.7★116,579 rev

Coconut Essentials Coconut Baby Oil - Natural & Organic Moisturizer Hair Oil for Cradle Cap Treatment Newborn Sensitive Skin Eczema & Psoriasis Relief Unscented Sunflower & GrapeSeed 4 floz

Coconut Essentials$20.064.4★6,444 rev

Coconut Essentials BABY OIL - Liquid Coconut oil (MCT) - No Mineral oil - Unscented Moisturizer - Infant & Newborn - Massage Scalp Sensitive Skin Eczema & Dry Skin Relief - Fragrance Free (6oz)

Coconut Essentials$11.384.4★206 rev

Newest

by launch date

Coconut Essentials BABY OIL - Liquid Coconut oil (MCT) - No Mineral oil - Unscented Moisturizer - Infant & Newborn - Massage Scalp Sensitive Skin Eczema & Dry Skin Relief - Fragrance Free (6oz)

Coconut Essentials$11.38206 rev

1y ago

Palmers Cocoa Butter Formula Gentle Baby Oil 5.1 fl oz Nourishing for Delicate Skin Vitamin E Baby Essentials

Palmer's$7.00877 rev

2y ago

Coconut Oil for Baby Hair and Skin Unscented Natural NON GMO Kosher Baby Oil Coconut Oil for Kids and Infants

Boogie and Bean$16.9785 rev

2y ago

Mustela Baby Oil - Moisturizing Oil for Massage - with Natural Avocado Pomegranate & Sunflower Oil - From birth on - 3.38 fl. Oz

Mustela$15.412,646 rev

5y ago

Amazon Grocery Organic Virgin Coconut Oil 15 Fl Oz

Amazon Grocery$6.7149,426 rev

6y ago

What buyers say about coconut oil for baby

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“The quality is consistent”

Smell20%

“It smells beautiful”

Moist/Dry8%

“Great moisturizer”

Value For Money7%

“Good value”

Vegan/Organic5%

“Organic ingredients”

Soft Feel5%

“Smooth”

Taste-Overall4%

“Delicious and healthy”

Advertised Vs Actual Product3%

“As Advertised”

Ease Of Use2%

“Easy to use”

Allergies2%

“Non irritating to skin”

What buyers complain about

Smell19%

“Smells Plastic”

Allergies10%

“Rashes”

Oily/Greasy9%

“Its very oily”

Size-Overall7%

“Smaller than expected”

Moist/Dry7%

“its doesnt moisturize the skin”

Value For Money4%

“Not worth the money”

Advertised Vs Actual Product3%

“Deceiving Marketing”

Texture/Consistency-Overall2%

“the texture is meh”

Storage Temperature2%

“It arrived melted due to the heat here in So”

Functionality-Overall2%

“Doesn't work”

Top return reasons

Smell24%

Leak-Proof20%

Size-Overall13%

Oily/Greasy8%

Advertised Vs Actual Product7%

Product Condition6%

Value For Money5%

Functionality-Overall4%