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Cloth Diapers Burp Cloths

Fail

Demand is soft, at -14.1% this quarter, so Cloth Diapers Burp Cloths is a Fail.

Flapen Score
45
45 / 100
Top 45% of 2,472 Baby Products niches · +1 vs the category median of 44
Market size
$80K/yr110K searches / yr
90-day growth
-14.1%search demand this quarter
Competition
48%top-5 click share · 18 brands · 27 sellers

Flapen Score

Cloth Diapers Burp Cloths against its category

The dotted line is the Baby Products average. Past it, Cloth Diapers Burp Cloths is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cloth Diapers Burp Cloths market on Amazon at a glance

Shoppers on Amazon United States searched for Cloth Diapers Burp Cloths 110K times last year and spent an estimated $80K. The top 5 brands take 75% of clicks. Demand peaks in Jan–Oct. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 4.6% of those searches ended in a purchase.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
-14.1%
Conversion, latest week
4.6%
Market size, estimated
$80Ka year
Peak month
October2.0× the quietest month
Top search term
cloth diapers burp cloths46K searches a year

02 · Price

A sale here is worth $16.02.

Listings sell for $16.02 on average, from $7.50 to $33.26. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $16.02 that is $2K to $4K a year per listing.

Average price
$16.02inside the $15 to $100 sweet spot
Price range
$7.50–$33.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #18 within Bibs & Burp Cloths. It carries 5,998 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
3.2%
Average rank
#18in Bibs & Burp Cloths
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
5,998per listing
Listings tracked
30

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Cloth Diapers Burp Cloths products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$6K$10K$13K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

27

Est. top-5 brand share

75%

Top 20: 100%

Est. top-5 click share

48%

Top 20: 88%

Open market

21%

  • Gerber43%
  • Lovely Care14%
  • Fasoar9%
  • KeaBabies5%
  • Burt's Bees Baby5%
  • Comfy Cubs4%

Demand

Cloth Diapers Burp Cloths search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct · busiest ÷ quietest = 2.0×

Search terms

Top Cloth Diapers Burp Cloths search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cloth diapers burp cloths46K/yr
  • gerber burp cloths37K/yr
  • burp cloths gerber6K/yr
  • diaper cloths burp cloths4K/yr
  • gerber baby burp cloths4K/yr
  • cloth diaper burp cloths4K/yr
  • gerber burp cloth6K/yr
  • diaper burp cloths3K/yr

Reviews and returns

What reviews say buyers love and hate about Cloth Diapers Burp Cloths

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Soft Feel”
25%of negative reviews mention “Thickness”
1.3%of orders come back
“material not thick enough”
A buyer, on “Thickness”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Cloth Diapers Burp Cloths questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data