Cloth Diapers

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $883K a year.

Searches, last 12 months

1.6M

Growth, 90 days vs prior 90

+0.2%

Conversion, latest week

1.9%

Market size, estimated

$883Ka year

Peak month

July1.4× the quietest month

Top search term

cloth diapers605K searches a year

Listings sell for $28.34 on average, from $7.50 to $75.20. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At $28.34 that is $21K to $28K a year per listing.

Average price

$28.34inside the $15 to $100 sweet spot

Price range

$7.50–$75.20

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

750–1,000

Revenue per listing a year

$21K–$28K

Returns

1.9%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #112 within Diapering. It carries 4,854 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

3.0%

Average rank

#112in Diapering

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

4,854per listing

Listings tracked

64

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

1Amazon's first-year sales bar

Average brand age

56 months