Cloth Diaper Inserts
FailBuyers convert on only 1.2% of searches, so Cloth Diaper Inserts is a Fail.
- Flapen Score
- 41 / 100Ranks 1,495 of 2,472 Baby Products niches · −3 vs the category median of 4441
- Market size
- $82K/yr182K searches / yr
- 90-day growth
- +1.9%search demand this quarter
- Competition
- 43%top-5 click share · 13 brands · 17 sellers
Flapen Score
Cloth Diaper Inserts against its category
The dotted line is the Baby Products average. Past it, Cloth Diaper Inserts is stronger. Inside it, weaker.
Market
The Cloth Diaper Inserts market on Amazon at a glance
Shoppers on Amazon United States searched for Cloth Diaper Inserts 182K times last year and spent an estimated $82K. The top 5 brands take 86% of clicks. Demand peaks in Jul. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 182K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $82K a year.
- Searches, last 12 months
- 182K
- Growth, 90 days vs prior 90
- +1.9%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $82Ka year
- Peak month
- July1.6× the quietest month
- Top search term
- cloth diaper inserts67K searches a year
02 · Price
A sale here is worth $38.90.
Listings sell for $38.90 on average, from $9.29 to $126.12. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $38.90 that is $0 to $4K a year per listing.
- Average price
- $38.90inside the $15 to $100 sweet spot
- Price range
- $9.29–$126.12
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 4.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #104 within Diapering. It carries 1,934 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 4.1%
- Average rank
- #104in Diapering
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 1,934per listing
- Listings tracked
- 37
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Cloth Diaper Inserts products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
17
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
43%
Top 20: 84%
Open market
10%
- Brand 143%
- Brand 221%
- Brand 310%
- Brand 46%
- Brand 55%
- Brand 64%
- Open — no brand owns it (7 brands, 10%)
Demand
Cloth Diaper Inserts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.6×
Search terms
Top Cloth Diaper Inserts search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cloth diaper inserts67K/yr
- noras nursery cloth diapers42K/yr
- noras nursery12K/yr
- bamboo cloth diaper inserts9K/yr
- reusable diaper inserts9K/yr
- newborn cloth diaper inserts5K/yr
- cloth diaper inserts overnight6K/yr
- nora nursery cloth diapers6K/yr
- cloth diapers inserts6K/yr
- cotton diaper inserts5K/yr
Reviews and returns
What reviews say buyers love and hate about Cloth Diaper Inserts
We read the reviews and the return reasons for every product selling here.
“These things leak NO MATTER WHAT”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cloth Diaper Inserts questions
Answered from the same tracked data.









