Cloth Diaper Inserts
FailBuyers convert on only 1.2% of searches, so Cloth Diaper Inserts is a Fail.
- Flapen Score
- 41 / 100Ranks 1,495 of 2,472 Baby Products niches · −3 vs the category median of 4441
- Market size
- $82K/yr182K searches / yr
- 90-day growth
- +1.9%search demand this quarter
- Competition
- 43%top-5 click share · 13 brands · 17 sellers
Flapen Score
Cloth Diaper Inserts against its category
The dotted line is the Baby Products average. Past it, Cloth Diaper Inserts is stronger. Inside it, weaker.
Market
The Cloth Diaper Inserts market on Amazon at a glance
Shoppers on Amazon United States searched for Cloth Diaper Inserts 182K times last year and spent an estimated $82K. The top 5 brands take 86% of clicks. Demand peaks in Jul. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 182K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $82K a year.
- Searches, last 12 months
- 182K
- Growth, 90 days vs prior 90
- +1.9%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $82Ka year
- Peak month
- July1.6× the quietest month
- Top search term
- cloth diaper inserts67K searches a year
02 · Price
A sale here is worth $38.90.
Listings sell for $38.90 on average, from $9.29 to $126.12. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $38.90 that is $0 to $4K a year per listing.
- Average price
- $38.90inside the $15 to $100 sweet spot
- Price range
- $9.29–$126.12
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 4.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #104 within Diapering. It carries 1,934 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 4.1%
- Average rank
- #104in Diapering
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 1,934per listing
- Listings tracked
- 37
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Cloth Diaper Inserts products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Noras Nursery Cloth Diapers 7 Pack with 7 Inserts & 1 Wet Bag - Waterproof Cover Washable Reusable & One Size Adjustable Pocket Diapers for Newborns and Toddlers - Woodlands
- Price
- $70.31
- Rating
- 4.7/5
- Reviews
- 2,154
- Age
- 4y ago

Noras Nursery Baby Cloth Pocket Diapers Inserts 10 Pack
- Price
- $31.96
- Rating
- 4.6/5
- Reviews
- 1,207
- Age
- 10y ago

Babygoal Reusable Cloth Diaper Inserts Pack of 12 Absorbent & Breathable Liners 3-Layer Microfiber Inserts for Cloth Diapers
- Price
- $15.04
- Rating
- 4.6/5
- Reviews
- 932
- Age
- 10y ago

AlVABABY 12pcs Cloth Diaper Inserts 5-Layer Inserts Reusable Liners for Baby Cloth Diapers12ZTN
- Price
- $27.22
- Rating
- 4.7/5
- Reviews
- 6,046
- Age
- 12y ago

24 Pack Cloth Diaper Inserts Reusable Newborn 3 Layer Absorbent Breathable Cloth Diaper Inserts Overnight Microfiber Nappy Liners with an Extra Bag
- Price
- $29.85
- Rating
- 4.5/5
- Reviews
- 123
- Age
- 3y ago
Trending
estimated 90-day click momentum
ALVABABY 12PCS Cloth Diaper Inserts - 4-Layer Super Soft Inserts for Diapers and Covers
- Price
- $27.88
- Rating
- 4.7/5
- Reviews
- 6,046
- Age
- 13y ago

Noras Nursery Cloth Diapers 7 Pack with 7 Inserts & 1 Wet Bag - Waterproof Cover Washable Reusable & One Size Adjustable Pocket Diapers for Newborns and Toddlers - Winter White
- Price
- $70.59
- Rating
- 4.7/5
- Reviews
- 2,464
- Age
- 4y ago

ALVABABY 6PCS Cloth Diaper Inserts 5-Layers Super Soft Inserts
- Price
- $16.50
- Rating
- 4.7/5
- Reviews
- 6,046
- Age
- 10y ago

Noras Nursery Cloth Diapers 7 Pack with 7 Inserts & 1 Wet Bag - Waterproof Cover Washable Reusable & One Size Adjustable Pocket Diapers for Newborns and Toddlers - Delilah
- Price
- $70.25
- Rating
- 4.7/5
- Reviews
- 2,154
- Age
- 8y ago

ALVABABY 12PCS Newborn Cloth Diaper Insert 5-Layer Charcoal Liner Reusable 12SZTN
- Price
- $18.99
- Rating
- 4.3/5
- Reviews
- 296
- Age
- 3y ago
Newest
by launch date
Noras Nursery AWJ Cloth Diapers 7 Pack with 1 Wet Bag - Waterproof Cover Washable Reusable & One Size Adjustable Pocket Diapers for Newborns and Toddlers - Morning Dew
- Price
- $75.20
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 1y ago

Mama Koala 6-Layer Natural Cotton Cloth Diaper Inserts Adjustable and Reusable for Any Baby Cloth Diaper(6 Pack)
- Price
- $30.73
- Rating
- 3.8/5
- Reviews
- 36
- Age
- 2y ago

Noras Nursery Newborn All-in-One Cloth Diaper 14-Pack with Diaper Pod for Clean Storage - Waterproof Washable Reusable and Adjustable for Babies Under 12lbs - Evergreen
- Price
- $126.12
- Rating
- 3.4/5
- Reviews
- 39
- Age
- 2y ago

ALVABABY 12PCS Newborn Cloth Diaper Insert 5-Layer Charcoal Liner Reusable 12SZTN
- Price
- $18.99
- Rating
- 4.3/5
- Reviews
- 296
- Age
- 3y ago

24 Pack Cloth Diaper Inserts Reusable Newborn 3 Layer Absorbent Breathable Cloth Diaper Inserts Overnight Microfiber Nappy Liners with an Extra Bag
- Price
- $29.85
- Rating
- 4.5/5
- Reviews
- 123
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
17
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
43%
Top 20: 84%
Open market
10%
- Nora's Nursery43%
- ALVA21%
- babygoal10%
- Mama Koala6%
- Reginary5%
- ALVABABY4%
- Open — no brand owns it (7 brands, 10%)
Demand
Cloth Diaper Inserts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.6×
Search terms
Top Cloth Diaper Inserts search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cloth diaper inserts67K/yr
- noras nursery cloth diapers42K/yr
- noras nursery12K/yr
- bamboo cloth diaper inserts9K/yr
- reusable diaper inserts9K/yr
- newborn cloth diaper inserts5K/yr
- cloth diaper inserts overnight6K/yr
- nora nursery cloth diapers6K/yr
- cloth diapers inserts6K/yr
- cotton diaper inserts5K/yr
Reviews and returns
What reviews say buyers love and hate about Cloth Diaper Inserts
We read the reviews and the return reasons for every product selling here.
“These things leak NO MATTER WHAT”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cloth Diaper Inserts questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









