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Closet Door Lock

Fail

The top 5 products take 81% of clicks, so Closet Door Lock is a Fail.

Flapen Score
40
40 / 100
Ranks 1,569 of 2,472 Baby Products niches · −4 vs the category median of 44
Market size
$174K/yr148K searches / yr
90-day growth
-5.9%search demand this quarter
Competition
81%top-5 click share · 9 brands · 16 sellers

Flapen Score

Closet Door Lock against its category

The dotted line is the Baby Products average. Past it, Closet Door Lock is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Closet Door Lock market on Amazon at a glance

Shoppers on Amazon United States searched for Closet Door Lock 148K times last year and spent an estimated $174K. The top 5 brands take 87% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 7.9% of those searches ended in a purchase.

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $174K a year.

Searches, last 12 months
148K
Growth, 90 days vs prior 90
-5.9%
Conversion, latest week
7.9%
Market size, estimated
$174Ka year
Peak month
January1.9× the quietest month
Top search term
bifold door lock66K searches a year

02 · Price

A sale here is worth $14.76.

Listings sell for $14.76 on average, from $6.03 to $31.16. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,250 to 1,500 of them. At $14.76 that is $18K to $22K a year per listing.

Average price
$14.76under the $15 to $100 sweet spot
Price range
$6.03–$31.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
1,250–1,500
Revenue per listing a year
$18K–$22K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #125 within Safety. It carries 1,852 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
3.1%
Average rank
#125in Safety
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
1,852per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Closet Door Lock products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

9 flat

Sellers

16

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

8%

  • Brand 147%
  • Brand 213%
  • Brand 311%
  • Brand 411%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (3 brands, 8%)

Demand

Closet Door Lock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.9×

Search terms

Top Closet Door Lock search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bifold door lock66K/yr
  • bifold door child lock9K/yr
  • bifold closet door lock10K/yr
  • folding door lock11K/yr
  • accordion door lock7K/yr
  • bifold door lock with key7K/yr
  • bi fold door lock7K/yr
  • bifold door latch6K/yr
  • bifold door locks5K/yr
  • bi fold door locks child safety6K/yr

Reviews and returns

What reviews say buyers love and hate about Closet Door Lock

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Ease Of Use”
10%of negative reviews mention “Adhesion/Stickiness”
3.2%of orders come back
“Didnt stick”
A buyer, on “Adhesion/Stickiness”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Closet Door Lock questions

Answered from the same tracked data.