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Clorox Wipes Container Holder

Fail

Shoppers spend an estimated $46K a year here, so Clorox Wipes Container Holder is a Fail.

Flapen Score
43
43 / 100
Ranks 1,304 of 2,472 Baby Products niches · −1 vs the category median of 44
Market size
$46K/yr102K searches / yr
90-day growth
+8.0%search demand this quarter
Competition
54%top-5 click share · 14 brands · 51 sellers

Flapen Score

Clorox Wipes Container Holder against its category

The dotted line is the Baby Products average. Past it, Clorox Wipes Container Holder is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clorox Wipes Container Holder market on Amazon at a glance

Shoppers on Amazon United States searched for Clorox Wipes Container Holder 102K times last year and spent an estimated $46K. The top 5 brands take 69% of clicks. Demand peaks in Jan. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
+8.0%
Conversion, latest week
1.8%
Market size, estimated
$46Ka year
Peak month
January1.6× the quietest month
Top search term
clorox wipes holder22K searches a year

02 · Price

A sale here is worth $25.52.

Listings sell for $25.52 on average, from $8.04 to $47.81. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $25.52 that is $0 to $3K a year per listing.

Average price
$25.52inside the $15 to $100 sweet spot
Price range
$8.04–$47.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 18.1% of listings are out of stock. The average listing ranks #988 within Diapering. It carries 769 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
96%
Out of stock, average day
18.1%
Average rank
#988in Diapering
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
769per listing
Listings tracked
26

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Clorox Wipes Container Holder products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$4K$6K$7K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

51

Est. top-5 brand share

69%

Top 20: 100%

Est. top-5 click share

54%

Top 20: 93%

Open market

23%

  • Spectrum Diversified20%
  • Kokone15%
  • Inevibe13%
  • biom11%
  • Spectrum9%
  • TEKHEUTEN8%

Demand

Clorox Wipes Container Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Clorox Wipes Container Holder search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • clorox wipes holder22K/yr
  • biom wipes dispenser10K/yr
  • disinfecting wipes container12K/yr
  • disinfecting wipes dispenser11K/yr
  • clorox wipes container holder8K/yr
  • clorox wipe holder7K/yr
  • clorox wipes dispenser5K/yr
  • clorox wipes container6K/yr
  • clorox wipe container holder5K/yr
  • clorox wipe container3K/yr

Reviews and returns

What reviews say buyers love and hate about Clorox Wipes Container Holder

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Ease Of Cleaning”
28%of negative reviews mention “Size-Overall”
4.9%of orders come back
“Container a little bit too large”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Clorox Wipes Container Holder questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data