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Circle Time Rug

Fail

Buyers convert on only 0.9% of searches, so Circle Time Rug is a Fail.

Flapen Score
49
49 / 100
Top 29% of 2,472 Baby Products niches · +5 vs the category median of 44
Market size
$91K/yr248K searches / yr
90-day growth
+13.1%search demand this quarter
Competition
47%top-5 click share · 30 brands · 34 sellers

Flapen Score

Circle Time Rug against its category

The dotted line is the Baby Products average. Past it, Circle Time Rug is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Circle Time Rug market on Amazon at a glance

Shoppers on Amazon United States searched for Circle Time Rug 248K times last year and spent an estimated $91K. The top 5 brands take 48% of clicks. Demand peaks in Jul–Aug. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 248K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $91K a year.

Searches, last 12 months
248K
Growth, 90 days vs prior 90
+13.1%
Conversion, latest week
0.9%
Market size, estimated
$91Ka year
Peak month
August3.4× the quietest month
Top search term
abc mat46K searches a year

02 · Price

A sale here is worth $38.99.

Listings sell for $38.99 on average, from $11.93 to $135.78. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $38.99 that is $0 to $4K a year per listing.

Average price
$38.99inside the $15 to $100 sweet spot
Price range
$11.93–$135.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
3.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #54 within Activity & Entertainment. It carries 1,329 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
97%
Out of stock, average day
7.7%
Average rank
#54in Activity & Entertainment
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
1,329per listing
Listings tracked
36

04 · Newcomers

4 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
4Amazon's first-year sales bar
Average brand age
39 months

Products

Top Circle Time Rug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

30 falling

Sellers

34

Top-5 brand share

48%

Top 20: 90%

Top-5 click share

47%

Top 20: 85%

Open market

47%

  • Brand 113%
  • Brand 212%
  • Brand 311%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Circle Time Rug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 3.4×

Search terms

Top Circle Time Rug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • abc mat46K/yr
  • circle time rug53K/yr
  • abc mats for floor toddlers12K/yr
  • alphabet mat23K/yr
  • abc play mat8K/yr
  • alphabet floor mat9K/yr
  • alphabet rug for classroom11K/yr
  • abc floor mat8K/yr
  • alphabet carpet7K/yr
  • abc mats for floor babies24K/yr

Reviews and returns

What reviews say buyers love and hate about Circle Time Rug

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Soft Feel”
23%of negative reviews mention “Size-Overall”
3.7%of orders come back
“its small”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Circle Time Rug questions

Answered from the same tracked data.