Christmas Bibs
FailThe top 5 brands take 100% of clicks, so Christmas Bibs is a Fail.
- Flapen Score
- 23 / 100Ranks 2,398 of 2,472 Baby Products niches · −21 vs the category median of 4423
- Market size
- $7K/yr40K searches / yr
- 90-day growth
- +34.2%search demand this quarter
- Competition
- 85%top-5 click share · 5 brands · 9 sellers
Flapen Score
Christmas Bibs against its category
The dotted line is the Baby Products average. Past it, Christmas Bibs is stronger. Inside it, weaker.
Market
The Christmas Bibs market on Amazon at a glance
Shoppers on Amazon United States searched for Christmas Bibs 40K times last year and spent an estimated $7K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 23 out of 100, a Fail.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +34.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.
- Searches, last 12 months
- 40K
- Growth, 90 days vs prior 90
- +34.2%
- Conversion, latest week
- 1.6%
- Market size, estimated
- $7Ka year
- Peak month
- December145.4× the quietest month
- Top search term
- christmas bibs14K searches a year
02 · Price
A sale here is worth $10.51.
Listings sell for $10.51 on average, from $6.75 to $15.17. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $10.51 that is $0 to $1K a year per listing.
- Average price
- $10.51under the $15 to $100 sweet spot
- Price range
- $6.75–$15.17
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 3.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
14% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.9% of listings are out of stock. The average listing ranks #264 within Bibs & Burp Cloths. It carries 1,895 reviews at 4.73 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 14%
- Prime listings
- 100%
- Out of stock, average day
- 14.9%
- Average rank
- #264in Bibs & Burp Cloths
- Average rating
- 4.73 starsAmazon United States average 4.42 stars
- Average reviews
- 1,895per listing
- Listings tracked
- 7
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Christmas Bibs products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
9
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- Brand 157%
- Brand 220%
- Brand 39%
- Brand 48%
- Brand 57%
Demand
Christmas Bibs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 145.4×
Search terms
Top Christmas Bibs search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- christmas bibs14K/yr
- christmas bib9K/yr
- my first christmas bib7K/yr
- christmas bibs for babies6K/yr
- babys first christmas bib3K/yr
Reviews and returns
What reviews say buyers love and hate about Christmas Bibs
We read the reviews and the return reasons for every product selling here.
“soft tiny they are made for infants”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
7 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Christmas Bibs questions
Answered from the same tracked data.









