chocolate chip granola bar
Worth a lookShows low returns (0.9%), but a small market ($74K/yr) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,333.32avg incumbent reviews — the moat a new listing must climb
Price range
Okay$5.13–$22.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.22avg listing price — sweet spot $15–$100
Growth
Bad-3.0%90-day search growth — must beat 0% to launch
Market size
Bad$74K$74K/yr · 76K searches
According to Flapen's Amazon United States niche tracking, chocolate chip granola bar is a $74K/yr Amazon United States market (76K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Jul–Aug–Sep–Oct–Nov. Verdict: Worth a look — 53/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
chocolate chip granola bar market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $82K–$102K
- units × avg price
- Conversion rate
- 9.6%
- Avg BSR
- #86
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 97%
- Out of stock
- 0.2%
- Avg brand age
- 57 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
27
Top-5 brand share
57%
Top 20: 100%
Top-5 click share
44%
Top 20: 82%
Open market
36%
- HEMILAB21%
- Maoerdental11%
- Olugu9%
- Hoaisun9%
- PISSION8%
- NFETLLD7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.0% search growth over the last 90 days.Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 2.9×
Top chocolate chip granola bar search terms
- chewies66K/yr
- chew sticks for kids9K/yr
- oral motor chew toys739/yr
Top chocolate chip granola bar products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
12 Pcs Silicone Aligner Seaters for Invisalign & Clear Aligners Multicolor
HEMILAB$5.464.6★371 rev
Teething Toys for Baby 3-6 6-12 Months 4 Pack P Shape Sensory Toys for Kids Babies Toddlers Oral Motor Stimulation Sensory Chew Toys for Autistic Children Silicone Chewy Necklaces for Kids Adults
Flyaway$7.524.6★1,773 rev
Aligner Tray 12-Pack Medical Grade Silicone Orthodontic Chompers Aligner Trays Seaters for Invisalign
PISSION$6.154.4★1,182 rev
Sensory Chew Necklace by GNAWRISHING 8 Pack Diamond Chew Necklaces for Sensory Kids Made from Food Grade Silicone for for Autistic ADHD Oral Motor Boys and Girls Children (Rainbow Color)
GNAWRISHING$7.524.4★4,136 rev
Sensory Chew Necklace for Boys and Girls 6 Pack Stretch Chewing Necklaces for Kids with Autism ADHD SPD Oral Motor Aids Baby Chew Toys Reduce Fidgeting for Kids Chewer (6)
Olugu$9.984.4★2,373 rev
Newest
by launch date
Chewies for Invisalign Aligners Orthodontic Aligner Chewies Durable Aligner and Retainer Tray Seaters Medical Grade Silicone (Pack of 2) (Pink)
NFETLLD$9.3655 rev
2 Pcs Chewies for Invisalign Aligners Orthodontic Aligner Chewies Chompers Aligner Trays Seaters Durable Medical Grade Silicone Compatible with Invisible Braces (Blue)
NFETLLD$8.93164 rev
Maoerdental 12PCS Aligner Chew Aligner Trays Chompers for Invisalign Orthodontic Chompers Retainer Trays Seaters with Travel Carrying Case (Mix Colors)
Maoerdental$5.13320 rev
MISSLILI Sensory Chew Necklaces for Aggressive Chewers - Silicone Chewelry for Autism ADHD Oral Motor Therapy & Baby Teething - Dinosaur (BPA-Free Textured Surface)
MISSLILI$10.18700 rev
12 Pcs Silicone Aligner Seaters for Invisalign & Clear Aligners Multicolor
HEMILAB$5.46371 rev
Trending
90-day click momentumChewies for Invisalign Aligners Orthodontic Aligner Chewies Durable Aligner and Retainer Tray Seaters Medical Grade Silicone (Pack of 2) (Pink)
NFETLLD$9.364.5★
2 Pcs Chewies for Invisalign Aligners Orthodontic Aligner Chewies Chompers Aligner Trays Seaters Durable Medical Grade Silicone Compatible with Invisible Braces (Blue)
NFETLLD$8.934.5★
Sensory Chew Necklace by GNAWRISHING 8 Pack Diamond Chew Necklaces for Sensory Kids Made from Food Grade Silicone for for Autistic ADHD Oral Motor Boys and Girls Children (Rainbow Color)
GNAWRISHING$7.524.4★
MISSLILI Sensory Chew Necklaces for Aggressive Chewers - Silicone Chewelry for Autism ADHD Oral Motor Therapy & Baby Teething - Dinosaur (BPA-Free Textured Surface)
MISSLILI$10.184.6★
ARK Textured Grabber Sensory Chew Sensory Toys for Kids and Adults Chewy Fidget for Autism ADHD SPD Anxiety Medical-Grade Oral Motor Therapy Tools XXT Very Firm Royal Blue
ARK Therapeutic$12.654.7★
Common questions
- Is chocolate chip granola bar profitable to sell on Amazon United States?
- The niche generates $74K/yr across 34 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -3.0%. Flapen's verdict: Worth a look (53/100).
- How competitive is the chocolate chip granola bar niche?
- 19 brands and 27 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 57% of demand.
- When does demand for chocolate chip granola bar peak?
- Demand peaks in Jul–Aug–Sep–Oct–Nov; the busiest month runs 2.9× the quietest.
- What does it cost to enter the chocolate chip granola bar niche?
- Listings span $5.13–$22.61; the average listing price is $10.22 (sweet spot $15–$100). The average incumbent carries 1,333 reviews — the moat a new listing must climb.