chinese sesame paste
Skip itA small market ($55K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Review moat
Great247.9avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.39avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Price range
Okay$4.51–$19.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-20.7%90-day search growth — must beat 0% to launch
Competition
Bad82%top-5 click share — a locked-up shelf
Market size
Bad$55K$55K/yr · 35K searches
According to Flapen's Amazon United States niche tracking, chinese sesame paste is a $55K/yr Amazon United States market (35K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 42/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
chinese sesame paste market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- $40K–$54K
- units × avg price
- Conversion rate
- 11.5%
- Avg BSR
- #244
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 60%
- Out of stock
- 12.8%
- Avg brand age
- 76 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 rising
Sellers
24
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
10%
- Wangzhihe40%
- wan19%
- PoetrySeptember13%
- IPPINKA8%
- SXETBEAN6%
- QIXINLIZYY5%
- Open — no brand owns it (3 brands, 10%)
Demand
Weekly Amazon search volume, last 18 weeks — -20.7% search growth over the last 90 days.Top chinese sesame paste search terms
- chinese sesame paste23K/yr
- sesame paste asian7K/yr
- white sesame paste3K/yr
- japanese sesame paste3K/yr
Top chinese sesame paste products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wang Zhihe Pure Sesame Paste
Wangzhihe$13.474.0★532 rev
Wang Zhihe Pure Sesame Paste + Free one NineChef Spoon (1 Bottle)
wan$14.794.6★241 rev
White Sesame Paste Chinese Sesame Paste (Tahini-Style) for Noodles & Hot Pot 100% Roasted White Sesame 350g PoetrySeptember
PoetrySeptember$14.674.7★16 rev
Organic White Sesame Paste 80g Product of Japan
IPPINKA$19.744.2★20 rev
SXETBEAN Pure Sesame Paste 10.58oz/300g Chinese Sesame Sauce Great for Cold Noodles Hot Pot Bread
SXETBEAN$14.974.6★4 rev
Newest
by launch dateWhite Sesame Paste Chinese Sesame Paste (Tahini-Style) for Noodles & Hot Pot 100% Roasted White Sesame 350g PoetrySeptember
PoetrySeptember$14.6716 rev
SXETBEAN Pure Sesame Paste 10.58oz/300g Chinese Sesame Sauce Great for Cold Noodles Hot Pot Bread
SXETBEAN$14.974 rev
Pure Sesame Paste 7.94 ozFree spoon included (1 Bottle)
QIXINLIZYY$11.761 rev
Black Sesame Paste Black Tahini Sesame Paste for Toast Dips & Baking 7.05 oz/200g Glass Jar Stone-Ground Single Ingredient PoetrySeptember
PoetrySeptember$14.7040 rev
100% Japanese White Sesame Paste 100g (3.5oz)
SAKAI DINER$15.240 rev
Trending
90-day click momentumWhite Sesame Paste Chinese Sesame Paste (Tahini-Style) for Noodles & Hot Pot 100% Roasted White Sesame 350g PoetrySeptember
PoetrySeptember$14.674.7★
SXETBEAN Pure Sesame Paste 10.58oz/300g Chinese Sesame Sauce Great for Cold Noodles Hot Pot Bread
SXETBEAN$14.974.6★
Black Sesame Paste Black Tahini Sesame Paste for Toast Dips & Baking 7.05 oz/200g Glass Jar Stone-Ground Single Ingredient PoetrySeptember
PoetrySeptember$14.704.4★
Pure Sesame Paste 7.94 ozFree spoon included (1 Bottle)
QIXINLIZYY$11.765.0★
100% Japanese White Sesame Paste 100g (3.5oz)
SAKAI DINER$15.240.0★
What buyers say about chinese sesame paste
What buyers praise and complain about, mined from review topics.What buyers love
“Great taste”
“Rich flavore and good quality”
“The authenticity and overall quality of this paste are clear from the first bite”
“The texture is smooth”
“It is nice and creamy”
“This product is so versatile for cooking”
“Taste and clean ingredients”
“which I like better - since I use it for hot pot dipping sauce”
“easy to use”
“Healthy choices”
What buyers complain about
“Tastes burnt and extremely bitter”
“Too expensive for what you get”
“just bitter and oily”
“The product on the inside had varying colors which I couldn't tell if it was moldy and dried out”
“Many similar products are too thick”
“I was so disappointed because although it has a smooth texture”
“No sesame flavor”
“The jar is considerably smaller than I remember”
“too strong ginger taste”
“Clearly not roasted”
Top return reasons
Common questions
- Is chinese sesame paste profitable to sell on Amazon United States?
- The niche generates $55K/yr across 10 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -20.7%. Flapen's verdict: Skip it (42/100).
- How competitive is the chinese sesame paste niche?
- 9 brands and 24 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in chinese sesame paste?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Bitter. The return rate is 0.0%.
- What does it cost to enter the chinese sesame paste niche?
- Listings span $4.51–$19.74; the average listing price is $13.39 (sweet spot $15–$100). The average incumbent carries 248 reviews — the moat a new listing must climb.