Chinese Sesame Paste
FailShoppers spend an estimated $55K a year here, so Chinese Sesame Paste is a Fail.
- Flapen Score
- 42 / 100Ranks 1,406 of 2,472 Baby Products niches · −2 vs the category median of 4442
- Market size
- $55K/yr35K searches / yr
- 90-day growth
- -20.7%search demand this quarter
- Competition
- 82%top-5 click share · 9 brands · 24 sellers
Flapen Score
Chinese Sesame Paste against its category
The dotted line is the Baby Products average. Past it, Chinese Sesame Paste is stronger. Inside it, weaker.
Market
The Chinese Sesame Paste market on Amazon at a glance
Shoppers on Amazon United States searched for Chinese Sesame Paste 35K times last year and spent an estimated $55K. The top 5 brands take 85% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 11.5% of those searches ended in a purchase.
Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.5% of those searches ended in a purchase. Searches in the last 90 days moved -20.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.
- Searches, last 12 months
- 35K
- Growth, 90 days vs prior 90
- -20.7%
- Conversion, latest week
- 11.5%
- Market size, estimated
- $55Ka year
- Top search term
- chinese sesame paste23K searches a year
02 · Price
A sale here is worth $13.39.
Listings sell for $13.39 on average, from $4.51 to $19.74. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $13.39 that is $3K to $7K a year per listing.
- Average price
- $13.39under the $15 to $100 sweet spot
- Price range
- $4.51–$19.74
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$7K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #244 within Solid Feeding. It carries 248 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 100%
- Out of stock, average day
- 12.8%
- Average rank
- #244in Solid Feeding
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 248per listing
- Listings tracked
- 10
04 · Newcomers
2 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 76 months
Products
Top Chinese Sesame Paste products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Wang Zhihe Pure Sesame Paste
- Price
- $13.47
- Rating
- 4.0/5
- Reviews
- 532
- Age
- 13y ago

Wang Zhihe Pure Sesame Paste + Free one NineChef Spoon (1 Bottle)
- Price
- $14.79
- Rating
- 4.6/5
- Reviews
- 241
- Age
- 9y ago

White Sesame Paste Chinese Sesame Paste (Tahini-Style) for Noodles & Hot Pot 100% Roasted White Sesame 350g PoetrySeptember
- Price
- $14.67
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 3mo ago

Organic White Sesame Paste 80g Product of Japan
- Price
- $19.74
- Rating
- 4.2/5
- Reviews
- 20
- Age
- 4y ago

SXETBEAN Pure Sesame Paste 10.58oz/300g Chinese Sesame Sauce Great for Cold Noodles Hot Pot Bread
- Price
- $14.97
- Rating
- 4.6/5
- Reviews
- 4
- Age
- 5mo ago
Trending
estimated 90-day click momentum
White Sesame Paste Chinese Sesame Paste (Tahini-Style) for Noodles & Hot Pot 100% Roasted White Sesame 350g PoetrySeptember
- Price
- $14.67
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 3mo ago

SXETBEAN Pure Sesame Paste 10.58oz/300g Chinese Sesame Sauce Great for Cold Noodles Hot Pot Bread
- Price
- $14.97
- Rating
- 4.6/5
- Reviews
- 4
- Age
- 5mo ago

Black Sesame Paste Black Tahini Sesame Paste for Toast Dips & Baking 7.05 oz/200g Glass Jar Stone-Ground Single Ingredient PoetrySeptember
- Price
- $14.70
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 7mo ago

Pure Sesame Paste 7.94 ozFree spoon included (1 Bottle)
- Price
- $11.76
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago

100% Japanese White Sesame Paste 100g (3.5oz)
- Price
- $15.24
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 12mo ago
Newest
by launch date
White Sesame Paste Chinese Sesame Paste (Tahini-Style) for Noodles & Hot Pot 100% Roasted White Sesame 350g PoetrySeptember
- Price
- $14.67
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 3mo ago

SXETBEAN Pure Sesame Paste 10.58oz/300g Chinese Sesame Sauce Great for Cold Noodles Hot Pot Bread
- Price
- $14.97
- Rating
- 4.6/5
- Reviews
- 4
- Age
- 5mo ago

Pure Sesame Paste 7.94 ozFree spoon included (1 Bottle)
- Price
- $11.76
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago

Black Sesame Paste Black Tahini Sesame Paste for Toast Dips & Baking 7.05 oz/200g Glass Jar Stone-Ground Single Ingredient PoetrySeptember
- Price
- $14.70
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 7mo ago

100% Japanese White Sesame Paste 100g (3.5oz)
- Price
- $15.24
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 12mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
24
Est. top-5 brand share
85%
Top 20: 100%
Est. top-5 click share
82%
Top 20: 100%
Open market
10%
- Wangzhihe40%
- wan19%
- PoetrySeptember13%
- IPPINKA8%
- SXETBEAN6%
- QIXINLIZYY5%
- Open — no brand owns it (3 brands, 10%)
Demand
Chinese Sesame Paste search demand
Weekly searches over the year. Pick a range.
Search terms
Top Chinese Sesame Paste search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- chinese sesame paste23K/yr
- sesame paste asian7K/yr
- white sesame paste3K/yr
- japanese sesame paste3K/yr
Reviews and returns
What reviews say buyers love and hate about Chinese Sesame Paste
We read the reviews and the return reasons for every product selling here.
“Tastes burnt and extremely bitter”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chinese Sesame Paste questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









