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Chicken Baby Food

Fail

The top 5 brands take 99% of clicks, so Chicken Baby Food is a Fail.

Flapen Score
41
41 / 100
Ranks 1,495 of 2,472 Baby Products niches · −3 vs the category median of 44
Market size
$95K/yr143K searches / yr
90-day growth
-4.6%search demand this quarter
Competition
53%top-5 click share · 6 brands · 53 sellers

Flapen Score

Chicken Baby Food against its category

The dotted line is the Baby Products average. Past it, Chicken Baby Food is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chicken Baby Food market on Amazon at a glance

Shoppers on Amazon United States searched for Chicken Baby Food 143K times last year and spent an estimated $95K. The top 5 brands take 99% of clicks. Demand peaks in Jul–Aug–Sep–Oct–Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 143K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $95K a year.

Searches, last 12 months
143K
Growth, 90 days vs prior 90
-4.6%
Conversion, latest week
4.9%
Market size, estimated
$95Ka year
Peak month
September5.9× the quietest month
Top search term
beechnut baby food stage 137K searches a year

02 · Price

A sale here is worth $13.74.

Listings sell for $13.74 on average, from $1.27 to $28.35. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $13.74 that is $3K to $7K a year per listing.

Average price
$13.74under the $15 to $100 sweet spot
Price range
$1.27–$28.35
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$3K–$7K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

41% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #155 within Baby Foods. It carries 1,478 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#155in Baby Foods
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
1,478per listing
Listings tracked
27

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Chicken Baby Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 flat

Sellers

53

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

53%

Top 20: 92%

Open market

0%

  • Brand 155%
  • Brand 239%
  • Brand 32%
  • Brand 42%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (0%)

Demand

Chicken Baby Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '25Prime Day '25AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 5.9×

Search terms

Top Chicken Baby Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beechnut baby food stage 137K/yr
  • gerber baby food stage 136K/yr
  • gerber stage 1 baby food14K/yr
  • beech nut baby foods stage 112K/yr
  • gerber stage 19K/yr
  • beach nut baby food stage 18K/yr
  • babys first foods5K/yr
  • first foods5K/yr
  • gerber 1st foods3K/yr
  • babys first food3K/yr

Reviews and returns

What reviews say buyers love and hate about Chicken Baby Food

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Dilute/Watery”
0.1%of orders come back
“Too watery”
A buyer, on “Dilute/Watery”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Chicken Baby Food questions

Answered from the same tracked data.