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Chewy Tube

Maybe

An estimated 0.9% of orders come back. But the products selling today already average 4.7★, so Chewy Tube is a Maybe.

Flapen Score
50
50 / 100
Top 25% of 2,472 Baby Products niches · +6 vs the category median of 44
Market size
$159K/yr117K searches / yr
90-day growth
+0.4%search demand this quarter
Competition
58%top-5 click share · 11 brands · 20 sellers

Flapen Score

Chewy Tube against its category

The dotted line is the Baby Products average. Past it, Chewy Tube is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chewy Tube market on Amazon at a glance

Shoppers on Amazon United States searched for Chewy Tube 117K times last year and spent an estimated $159K. The top 5 brands take 84% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 8.1% of those searches ended in a purchase.

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $159K a year.

Searches, last 12 months
117K
Growth, 90 days vs prior 90
+0.4%
Conversion, latest week
8.1%
Market size, estimated
$159Ka year
Peak month
September1.4× the quietest month
Top search term
chewy tubes55K searches a year

02 · Price

A sale here is worth $16.71.

Listings sell for $16.71 on average, from $6.51 to $87.48. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $16.71 that is $4K to $8K a year per listing.

Average price
$16.71inside the $15 to $100 sweet spot
Price range
$6.51–$87.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #317 within Baby Care. It carries 1,381 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#317in Baby Care
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
1,381per listing
Listings tracked
19

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Chewy Tube products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

20

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

12%

  • Brand 156%
  • Brand 29%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (5 brands, 12%)

Demand

Chewy Tube search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Chewy Tube search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chewy tubes55K/yr
  • chewy tube19K/yr
  • chewy tubes for sensory kids13K/yr
  • chew tubes for sensory kids11K/yr
  • chew tubes7K/yr
  • chew tube6K/yr
  • chewy tubes oral motor tool6K/yr

Reviews and returns

What reviews say buyers love and hate about Chewy Tube

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Durability”
32%of negative reviews mention “Durability”
0.9%of orders come back
“These won't last”
A buyer, on “Durability”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Chewy Tube questions

Answered from the same tracked data.