Changing Table with Drawers

Shoppers searched for this 184K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $211K a year.

Searches, last 12 months

184K

Growth, 90 days vs prior 90

-3.3%

Conversion, latest week

0.8%

Market size, estimated

$211Ka year

Peak month

January1.6× the quietest month

Top search term

graco changing table43K searches a year

Listings sell for $139.64 on average, from $72.17 to $457.94. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $139.64 that is $0 to $14K a year per listing.

Average price

$139.64above the $15 to $100 sweet spot

Price range

$72.17–$457.94

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$14K

Returns

3.1%of orders · Amazon United States median 2.1%

37% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #49 within Furniture. It carries 1,304 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

37%

Prime listings

98%

Out of stock, average day

13.3%

Average rank

#49in Furniture

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

1,304per listing

Listings tracked

43

10 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

6Amazon's first-year sales bar

Average brand age

35 months