Is chamomile lotion profitable to sell on Amazon United States?

The niche generates $46K/yr across 10 tracked products. 90-day search growth is +2.5%. Flapen's verdict: Skip it (32/100).

How competitive is the chamomile lotion niche?

5 brands and 50 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in chamomile lotion?

Top complaints mined from reviews: Smell, Allergies, Dilute/Watery. The return rate is 0.3%.

When does demand for chamomile lotion peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the chamomile lotion niche?

Listings span $4.02–$17.21; the average listing price is $9.28 (sweet spot $15–$100). The average incumbent carries 1,913 reviews — the moat a new listing must climb.

chamomile lotion

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great7.2%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,913.4

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+2.5%

90-day search growth — must beat 0% to launch

Avg price

Okay$9.28

avg listing price — sweet spot $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Price range

Bad$4.02–$17.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad85%

top-5 click share — a locked-up shelf

Market size

Bad$46K

$46K/yr · 69K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, chamomile lotion is a $46K/yr Amazon United States market (69K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 32/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

chamomile lotion market data

Units sold / yr: 6K–8K; avg 500–750/product
Revenue / yr: $56K–$74K; units × avg price
Conversion rate: 7.2%
Avg BSR: #201
Page quality: 0%
Prime: 80%
Sponsored: 60%
Out of stock: 3.5%
Avg brand age: 73 months
Avg seller age: 138 days

Competition & brand share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

Shea Moisture75%
Amazon Basics16%
FUOITA4%
Greenwich Bay Trading Company3%
Dr Teal's2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top chamomile lotion search terms

shea moisture baby lotion34K/yr -1.6%8.5% conv.
chamomile lotion21K/yr +18.4%5.7% conv.
lavender chamomile lotion5K/yr +0.8%3.6% conv.
shea baby lotion4K/yr -7.6%15.0% conv.
shea butter baby lotion3K/yr -13.2%3.1% conv.
shea moisture lotion baby3K/yr -23.3%11.2% conv.

All search terms

Top chamomile lotion products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SheaMoisture Baby Lotion 100% Virgin Coconut Oil for Baby Skin Baby Lotion Clear Skin Moisturizer 8 oz

Shea Moisture$8.224.7★2,427 rev

Amazon Basics Medicated Calamine Anti-Itch Lotion 6 Fluid Ounce 1-Pack for Insect Bites Poison Ivy and Rashes (Previously Solimo) (New Formula)

Amazon Basics$4.024.7★3,062 rev

SheaMoisture Baby Moisturizer Manuka Honey & Lavender for Delicate Hair and Skin Nighttime Hair and Skin Care Regimen 8 oz

Shea Moisture$7.804.7★860 rev

Baby Multi-Purpose Balm Oat Milk & Rice Water 3.5 oz (99 g) SheaMoisture

Shea Moisture$6.964.4★99 rev

SheaMoisture Baby Wash & Shampoo for All Skin Types Raw Shea Chamomile & Argan Oil Baby Wash and Shampoo with Frankincense & Myrrh to Help Cleanse 13 oz Gold Packaging may vary

Shea Moisture$7.664.7★5,549 rev

Newest

by launch date

FUOITA UPF 50+ Baby Sun Hat Baby Bucket Hat with Strings Summer Sun Protection Infant Sun Hat Toddler Beach Hat for Kid 2-5T

FUOITA$10.43186 rev

2y ago

Amazon Basics Medicated Calamine Anti-Itch Lotion 6 Fluid Ounce 1-Pack for Insect Bites Poison Ivy and Rashes (Previously Solimo) (New Formula)

Amazon Basics$4.023,062 rev

2y ago

SheaMoisture Baby Moisturizer Manuka Honey & Lavender for Delicate Hair and Skin Nighttime Hair and Skin Care Regimen 8 oz

Shea Moisture$7.80860 rev

3y ago

Shea Moisture Extra Comforting Baby Lotion Oat Milk & Rice Water 8 oz Liquid

Shea Moisture$11.3612 rev

5y ago

Baby Multi-Purpose Balm Oat Milk & Rice Water 3.5 oz (99 g) SheaMoisture

Shea Moisture$6.9699 rev

6y ago

What buyers say about chamomile lotion

What buyers praise and complain about, mined from review topics.

What buyers love

Smell22%

“The smell is beautiful”

Quality-Overall9%

“Good as name brand”

Itch Relief8%

“Soothes the itch”

Value For Money7%

“Worth the money”

Allergies7%

“helping with multiple types of minor skin irritations”

Efficiency6%

“Works Well”

Soft Feel6%

“makes my skin feel soft”

Moist/Dry5%

“dries pretty quickly”

Advertised Vs Actual Product3%

“Product works as intended”

Pest/Insect Control2%

“Great for bugs bite or break outs”

What buyers complain about

Smell14%

“Very strong scent”

Allergies8%

“Irritates the skin”

Dilute/Watery8%

“This product that was delivered a few days ago was VERY WATERY”

Functionality-Overall6%

“Didnt work at all”

Moist/Dry5%

“I heard this might be drying”

Thickness5%

“has a thin consistency”

Texture/Consistency-Overall4%

“Weird texture and has fragrance”

Quality-Overall3%

“Garbage”

Itch Relief2%

“Bought this and its thick doesnt try fast and doesnt stop the itch”

Motor Power2%

“it arrived with a broken pump”

Top return reasons

Smell35%

Leak-Proof17%

Motor Power9%

Advertised Vs Actual Product8%

Defective Material/Parts4%

Size-Overall4%

Ingredients-Overall4%

Value For Money3%

Moist/Dry3%

Functionality-Overall3%

Common questions

Is chamomile lotion profitable to sell on Amazon United States?: The niche generates $46K/yr across 10 tracked products. 90-day search growth is +2.5%. Flapen's verdict: Skip it (32/100).
How competitive is the chamomile lotion niche?: 5 brands and 50 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in chamomile lotion?: Top complaints mined from reviews: Smell, Allergies, Dilute/Watery. The return rate is 0.3%.
When does demand for chamomile lotion peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the chamomile lotion niche?: Listings span $4.02–$17.21; the average listing price is $9.28 (sweet spot $15–$100). The average incumbent carries 1,913 reviews — the moat a new listing must climb.