Chamomile Lotion
FailThe top 5 brands take 100% of clicks, so Chamomile Lotion is a Fail.
- Flapen Score
- 32 / 100Ranks 2,149 of 2,472 Baby Products niches · −12 vs the category median of 4432
- Market size
- $46K/yr69K searches / yr
- 90-day growth
- +2.5%search demand this quarter
- Competition
- 85%top-5 click share · 5 brands · 50 sellers
Flapen Score
Chamomile Lotion against its category
The dotted line is the Baby Products average. Past it, Chamomile Lotion is stronger. Inside it, weaker.
Market
The Chamomile Lotion market on Amazon at a glance
Shoppers on Amazon United States searched for Chamomile Lotion 69K times last year and spent an estimated $46K. All 5 brands take every click. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 7.2% of those searches ended in a purchase.
Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved +2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.
- Searches, last 12 months
- 69K
- Growth, 90 days vs prior 90
- +2.5%
- Conversion, latest week
- 7.2%
- Market size, estimated
- $46Ka year
- Peak month
- January1.3× the quietest month
- Top search term
- shea moisture baby lotion34K searches a year
02 · Price
A sale here is worth $9.28.
Listings sell for $9.28 on average, from $4.02 to $17.21. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $9.28 that is $5K to $7K a year per listing.
- Average price
- $9.28under the $15 to $100 sweet spot
- Price range
- $4.02–$17.21
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $5K–$7K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
60% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #201 within Baby Care. It carries 1,913 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 80%
- Out of stock, average day
- 3.5%
- Average rank
- #201in Baby Care
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 1,913per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Chamomile Lotion products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
SheaMoisture Baby Lotion 100% Virgin Coconut Oil for Baby Skin Baby Lotion Clear Skin Moisturizer 8 oz
- Price
- $8.22
- Rating
- 4.7/5
- Reviews
- 2,427
- Age
- 7y ago

Amazon Basics Medicated Calamine Anti-Itch Lotion 6 Fluid Ounce 1-Pack for Insect Bites Poison Ivy and Rashes (Previously Solimo) (New Formula)
- Price
- $4.02
- Rating
- 4.7/5
- Reviews
- 3,062
- Age
- 2y ago

SheaMoisture Baby Moisturizer Manuka Honey & Lavender for Delicate Hair and Skin Nighttime Hair and Skin Care Regimen 8 oz
- Price
- $7.80
- Rating
- 4.7/5
- Reviews
- 860
- Age
- 3y ago

Baby Multi-Purpose Balm Oat Milk & Rice Water 3.5 oz (99 g) SheaMoisture
- Price
- $6.96
- Rating
- 4.4/5
- Reviews
- 99
- Age
- 6y ago

SheaMoisture Baby Wash & Shampoo for All Skin Types Raw Shea Chamomile & Argan Oil Baby Wash and Shampoo with Frankincense & Myrrh to Help Cleanse 13 oz Gold Packaging may vary
- Price
- $7.66
- Rating
- 4.7/5
- Reviews
- 5,549
- Age
- 7y ago
Trending
estimated 90-day click momentum
FUOITA UPF 50+ Baby Sun Hat Baby Bucket Hat with Strings Summer Sun Protection Infant Sun Hat Toddler Beach Hat for Kid 2-5T
- Price
- $10.43
- Rating
- 4.8/5
- Reviews
- 186
- Age
- 2y ago

Baby Multi-Purpose Balm Oat Milk & Rice Water 3.5 oz (99 g) SheaMoisture
- Price
- $6.96
- Rating
- 4.4/5
- Reviews
- 99
- Age
- 6y ago

Amazon Basics Medicated Calamine Anti-Itch Lotion 6 Fluid Ounce 1-Pack for Insect Bites Poison Ivy and Rashes (Previously Solimo) (New Formula)
- Price
- $4.02
- Rating
- 4.7/5
- Reviews
- 3,062
- Age
- 2y ago

Dr Teals Sleep Body Lotion 24-Hour Moisture with Melatonin Lavender & Chamomile Essential Oils 8 fl oz (Pack of 3)
- Price
- $17.21
- Rating
- 4.7/5
- Reviews
- 3,024
- Age
- 6y ago

SheaMoisture Baby Lotion 100% Virgin Coconut Oil for Baby Skin Baby Lotion Clear Skin Moisturizer 8 oz
- Price
- $8.22
- Rating
- 4.7/5
- Reviews
- 2,427
- Age
- 7y ago
Newest
by launch date
FUOITA UPF 50+ Baby Sun Hat Baby Bucket Hat with Strings Summer Sun Protection Infant Sun Hat Toddler Beach Hat for Kid 2-5T
- Price
- $10.43
- Rating
- 4.8/5
- Reviews
- 186
- Age
- 2y ago

Amazon Basics Medicated Calamine Anti-Itch Lotion 6 Fluid Ounce 1-Pack for Insect Bites Poison Ivy and Rashes (Previously Solimo) (New Formula)
- Price
- $4.02
- Rating
- 4.7/5
- Reviews
- 3,062
- Age
- 2y ago

SheaMoisture Baby Moisturizer Manuka Honey & Lavender for Delicate Hair and Skin Nighttime Hair and Skin Care Regimen 8 oz
- Price
- $7.80
- Rating
- 4.7/5
- Reviews
- 860
- Age
- 3y ago

Shea Moisture Extra Comforting Baby Lotion Oat Milk & Rice Water 8 oz Liquid
- Price
- $11.36
- Rating
- 4.4/5
- Reviews
- 12
- Age
- 5y ago

Baby Multi-Purpose Balm Oat Milk & Rice Water 3.5 oz (99 g) SheaMoisture
- Price
- $6.96
- Rating
- 4.4/5
- Reviews
- 99
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 85% of clicks. A locked shelf that new listings rarely crack.
Brands
5 flat
Sellers
50
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
85%
Top 20: 100%
Open market
0%
- Shea Moisture75%
- Amazon Basics16%
- FUOITA4%
- Greenwich Bay Trading Company3%
- Dr Teal's2%
- Open — no brand owns it (0%)
Demand
Chamomile Lotion search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Chamomile Lotion search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- shea moisture baby lotion34K/yr
- chamomile lotion21K/yr
- lavender chamomile lotion5K/yr
- shea baby lotion4K/yr
- shea butter baby lotion3K/yr
- shea moisture lotion baby3K/yr
Reviews and returns
What reviews say buyers love and hate about Chamomile Lotion
We read the reviews and the return reasons for every product selling here.
“Very strong scent”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chamomile Lotion questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









