Chamomile Lotion
FailThe top 5 brands take 100% of clicks, so Chamomile Lotion is a Fail.
- Flapen Score
- 32 / 100Ranks 2,149 of 2,472 Baby Products niches · −12 vs the category median of 4432
- Market size
- $46K/yr69K searches / yr
- 90-day growth
- +2.5%search demand this quarter
- Competition
- 85%top-5 click share · 5 brands · 50 sellers
Flapen Score
Chamomile Lotion against its category
The dotted line is the Baby Products average. Past it, Chamomile Lotion is stronger. Inside it, weaker.
Market
The Chamomile Lotion market on Amazon at a glance
Shoppers on Amazon United States searched for Chamomile Lotion 69K times last year and spent an estimated $46K. All 5 brands take every click. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 7.2% of those searches ended in a purchase.
Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved +2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.
- Searches, last 12 months
- 69K
- Growth, 90 days vs prior 90
- +2.5%
- Conversion, latest week
- 7.2%
- Market size, estimated
- $46Ka year
- Peak month
- January1.3× the quietest month
- Top search term
- shea moisture baby lotion34K searches a year
02 · Price
A sale here is worth $9.28.
Listings sell for $9.28 on average, from $4.02 to $17.21. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $9.28 that is $5K to $7K a year per listing.
- Average price
- $9.28under the $15 to $100 sweet spot
- Price range
- $4.02–$17.21
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $5K–$7K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
60% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #201 within Baby Care. It carries 1,913 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 80%
- Out of stock, average day
- 3.5%
- Average rank
- #201in Baby Care
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 1,913per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Chamomile Lotion products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.
Brands
5 flat
Sellers
50
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- Brand 175%
- Brand 216%
- Brand 34%
- Brand 43%
- Brand 52%
- Open — no brand owns it (0%)
Demand
Chamomile Lotion search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Chamomile Lotion search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- shea moisture baby lotion34K/yr
- chamomile lotion21K/yr
- lavender chamomile lotion5K/yr
- shea baby lotion4K/yr
- shea butter baby lotion3K/yr
- shea moisture lotion baby3K/yr
Reviews and returns
What reviews say buyers love and hate about Chamomile Lotion
We read the reviews and the return reasons for every product selling here.
“Very strong scent”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chamomile Lotion questions
Answered from the same tracked data.









