Cetaphil Baby Lotion

Shoppers searched for this 380K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $305K a year.

Searches, last 12 months

380K

Growth, 90 days vs prior 90

+5.6%

Conversion, latest week

5.7%

Market size, estimated

$305Ka year

Top search term

cetaphil baby lotion108K searches a year

Listings sell for $14.05 on average, from $5.37 to $26.00. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At $14.05 that is $18K to $21K a year per listing.

Average price

$14.05under the $15 to $100 sweet spot

Price range

$5.37–$26.00

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

1,250–1,500

Revenue per listing a year

$18K–$21K

Returns

0.7%of orders · Amazon United States median 2.1%

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #91 within Baby Care. It carries 9,711 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

100%

Out of stock, average day

3.9%

Average rank

#91in Baby Care

Average rating

4.74 starsAmazon United States average 4.42 stars

Average reviews

9,711per listing

Listings tracked

22

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

53 months