Cetaphil Baby Eczema

Shoppers searched for this 629K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved +25.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $765K a year.

Searches, last 12 months

629K

Growth, 90 days vs prior 90

+25.8%

Conversion, latest week

11.7%

Market size, estimated

$765Ka year

Top search term

cetaphil baby wash & shampoo271K searches a year

Listings sell for $10.44 on average, from $5.17 to $15.00. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 12,500 to 15,000 of them. At $10.44 that is $131K to $157K a year per listing.

Average price

$10.44under the $15 to $100 sweet spot

Price range

$5.17–$15.00

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

12,500–15,000

Revenue per listing a year

$131K–$157K

Returns

0.5%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #99 within Baby Care. It carries 5,896 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#99in Baby Care

Average rating

4.74 starsAmazon United States average 4.42 stars

Average reviews

5,896per listing

Listings tracked

7

The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

74 months