ceres chill
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$40.84avg listing price — sweet spot $15–$100
Price range
Great$9.21–$81.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$490K$490K/yr · 740K searches
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,340.97avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+3.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, ceres chill is a $490K/yr Amazon United States market (740K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 43/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
ceres chill market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $408K–$511K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #48
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 97%
- Out of stock
- 6.5%
- Avg brand age
- 33 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
31
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
52%
Top 20: 91%
Open market
4%
- CERES CHILL43%
- Boon25%
- Willow16%
- Momcozy10%
- Papablic1%
- PLOSIF1%
- Open — no brand owns it (4 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.2% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 4.2×
Top ceres chill search terms
- boon284K/yr
- ceres chill146K/yr
- ceres chill breastmilk storage69K/yr
- willow breast milk cooler27K/yr
- breast milk chiller28K/yr
- milk chiller for breastmilk18K/yr
- breastmilk chiller23K/yr
- willow milk cooler14K/yr
- termo para leche materna12K/yr
- willow portable breast milk cooler15K/yr
Top ceres chill products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ceres CHILL OG Breastmilk Chiller & Warmer 1234oz Portable Breast Milk Cooler Storage & Baby Bottle for Travel Work or On-The-Go Pump Compatible Container Dont Call Me Hon Plum
CERES CHILL$61.654.7★1,772 rev
Ceres CHILL OG+ Breastmilk Chiller/Warmer 1238oz Portable Breast Milk Cooler Two Chilling Options & More Capacity Pump Compatible Container - Touching Grass
CERES CHILL$64.544.7★1,772 rev
Boon Frosh Portable Breastmilk Chiller - Insulated Stainless Steel Cooler and Storage Container - Blue - Keeps Milk Cold for up to 17 Hours*
Boon$29.734.6★746 rev
Momcozy 22oz Portable Breast Milk Cooler for Outdoor Life Saver with 360 Total Cooling for 24 Hours Larger Capacity Travel Breastmilk Chiller with 2pcs Baby Bottles for Breastmilk Storage Green
Momcozy$81.694.9★2,218 rev
Willow - Portable Breastmilk Cooler - Keeps Breast Milk Cold for 24 Hours - Stainless Steel - Insulated - Reuseable - Breastfeeding Essentials - Storage Container w/Gel Ice Pack - Pink - 16oz
Willow$31.384.1★801 rev
Newest
by launch dateCeres CHILL OG+ Breastmilk Chiller/Warmer 1238oz Portable Breast Milk Cooler Two Chilling Options & More Capacity Pump Compatible Container - Touching Grass
CERES CHILL$64.541,772 rev
Ceres CHILL OG+ Breastmilk Chiller/Warmer 1238oz Portable Breast Milk Cooler Two Chilling Options & More Capacity Pump Compatible Container Dusty Lilac
CERES CHILL$63.961,772 rev
Ceres CHILL OG+ Breastmilk Chiller/Warmer 1238oz Portable Breast Milk Cooler Two Chilling Options & More Capacity Pump Compatible Container - Moonlighting
CERES CHILL$64.991,772 rev
Willow - 25oz Portable Breastmilk Cooler - Keeps Breast Milk Cold for 24 Hours - Stainless Steel - Use w/Included Ice Pack or Ice Cubes - Breastfeeding Essentials - Dishwasher Safe - Alabaster
Willow$40.18801 rev
Willow - 25oz Portable Breastmilk Cooler - Keeps Breast Milk Cold for 24 Hours - Stainless Steel - Use w/Included Ice Pack or Ice Cubes - Breastfeeding Essentials - Dishwasher Safe - Juniper
Willow$39.04801 rev
Trending
90-day click momentumCeres CHILL OG+ Breastmilk Chiller/Warmer 1238oz Portable Breast Milk Cooler Two Chilling Options & More Capacity Pump Compatible Container - Moonlighting
CERES CHILL$64.994.7★
Ceres CHILL OG+ Breastmilk Chiller/Warmer 1238oz Portable Breast Milk Cooler Two Chilling Options & More Capacity Pump Compatible Container - Touching Grass
CERES CHILL$64.544.7★
Ceres CHILL OG+ Breastmilk Chiller/Warmer 1238oz Portable Breast Milk Cooler Two Chilling Options & More Capacity Pump Compatible Container Dusty Lilac
CERES CHILL$63.964.7★
Baby Sun Hat 2-5 Years
MaxNova$14.964.8★
Willow - 25oz Portable Breastmilk Cooler - Keeps Breast Milk Cold for 24 Hours - Stainless Steel - Use w/Included Ice Pack or Ice Cubes - Breastfeeding Essentials - Dishwasher Safe - Juniper
Willow$39.044.1★
What buyers say about ceres chill
What buyers praise and complain about, mined from review topics.What buyers love
“easy to clean”
“Amazing quality”
“cleans up easily as well”
“Portable cooler”
“The size is great”
“Money well spent”
“They dont leak”
“Seems like good construction”
“A must for breastfeeding”
“COMFORTABLE”
What buyers complain about
“Leaks :”
“Breaks easy”
“It is large”
“theyre just too bulky”
“Not user friendly”
“Not worth the price”
“Didnt work”
“I dont reach for them even when they stay the only ones always clean. because I dont use them”
“it was a little awkward to use in my opinion”
“Temperature is inaccurate”
Top return reasons
Common questions
- Is ceres chill profitable to sell on Amazon United States?
- The niche generates $490K/yr across 29 tracked products. 10 of 10 products launched in the last 360 days are still selling. 90-day search growth is +3.2%. Flapen's verdict: Skip it (43/100).
- How competitive is the ceres chill niche?
- 10 brands and 31 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in ceres chill?
- Top complaints mined from reviews: Leak-Proof, Durability, Size-Overall. The return rate is 4.0%.
- When does demand for ceres chill peak?
- Demand peaks in Jan–Feb; the busiest month runs 4.2× the quietest.
- What does it cost to enter the ceres chill niche?
- Listings span $9.21–$81.69; the average listing price is $40.84 (sweet spot $15–$100). The average incumbent carries 2,341 reviews — the moat a new listing must climb.