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Ceres Chill

Fail

The top 5 brands take 95% of clicks, so Ceres Chill is a Fail.

Flapen Score
43
43 / 100
Ranks 1,304 of 2,472 Baby Products niches · −1 vs the category median of 44
Market size
$490K/yr740K searches / yr
90-day growth
+3.2%search demand this quarter
Competition
52%top-5 click share · 10 brands · 31 sellers

Flapen Score

Ceres Chill against its category

The dotted line is the Baby Products average. Past it, Ceres Chill is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ceres Chill market on Amazon at a glance

Shoppers on Amazon United States searched for Ceres Chill 740K times last year and spent an estimated $490K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Feb. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 740K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $490K a year.

Searches, last 12 months
740K
Growth, 90 days vs prior 90
+3.2%
Conversion, latest week
1.6%
Market size, estimated
$490Ka year
Peak month
January4.2× the quietest month
Top search term
boon284K searches a year

02 · Price

A sale here is worth $40.84.

Listings sell for $40.84 on average, from $9.21 to $81.69. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $40.84 that is $10K to $20K a year per listing.

Average price
$40.84inside the $15 to $100 sweet spot
Price range
$9.21–$81.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$10K–$20K
Returns
4.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #48 within Breastfeeding. It carries 2,341 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
6.5%
Average rank
#48in Breastfeeding
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
2,341per listing
Listings tracked
29

04 · Newcomers

10 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
10Amazon's first-year sales bar
Average brand age
33 months

Products

Top Ceres Chill products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

31

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

52%

Top 20: 91%

Open market

4%

  • Brand 143%
  • Brand 225%
  • Brand 316%
  • Brand 410%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (4 brands, 4%)

Demand

Ceres Chill search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 4.2×

Search terms

Top Ceres Chill search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • boon284K/yr
  • ceres chill146K/yr
  • ceres chill breastmilk storage69K/yr
  • willow breast milk cooler27K/yr
  • breast milk chiller28K/yr
  • milk chiller for breastmilk18K/yr
  • breastmilk chiller23K/yr
  • willow milk cooler14K/yr
  • termo para leche materna12K/yr
  • willow portable breast milk cooler15K/yr

Reviews and returns

What reviews say buyers love and hate about Ceres Chill

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Ease Of Use”
15%of negative reviews mention “Leak-Proof”
4.0%of orders come back
“Leaks :”
A buyer, on “Leak-Proof”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Ceres Chill questions

Answered from the same tracked data.