Cerelac
FailThe top 5 brands take 100% of clicks, so Cerelac is a Fail.
- Flapen Score
- 43 / 100Ranks 1,304 of 2,472 Baby Products niches · −1 vs the category median of 4443
- Market size
- $238K/yr168K searches / yr
- 90-day growth
- -2.6%search demand this quarter
- Competition
- 86%top-5 click share · 3 brands · 16 sellers
Flapen Score
Cerelac against its category
The dotted line is the Baby Products average. Past it, Cerelac is stronger. Inside it, weaker.
Market
The Cerelac market on Amazon at a glance
Shoppers on Amazon United States searched for Cerelac 168K times last year and spent an estimated $238K. All 3 brands take every click. Demand peaks in Sep. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 3.4% of those searches ended in a purchase.
Shoppers searched for this 168K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $238K a year.
- Searches, last 12 months
- 168K
- Growth, 90 days vs prior 90
- -2.6%
- Conversion, latest week
- 3.4%
- Market size, estimated
- $238Ka year
- Peak month
- September1.9× the quietest month
- Top search term
- cerelac93K searches a year
02 · Price
A sale here is worth $42.26.
Listings sell for $42.26 on average, from $16.82 to $68.18. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $42.26 that is $11K to $21K a year per listing.
- Average price
- $42.26inside the $15 to $100 sweet spot
- Price range
- $16.82–$68.18
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $11K–$21K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
90% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #103 within Baby Foods. It carries 686 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 90%
- Out of stock, average day
- 0.0%
- Average rank
- #103in Baby Foods
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 686per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 83 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 83 months
Products
Top Cerelac products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Nestle Cerelac Wheat with Milk 2.2-Pound
- Price
- $24.57
- Rating
- 4.4/5
- Reviews
- 2,165
- Age
- 16y ago

Nestle Cerelac Mixed Fruits and Wheat with Milk 14.1 Ounce Can
- Price
- $16.82
- Rating
- 4.5/5
- Reviews
- 816
- Age
- 12y ago

Nestle Cerelac 900 Grs - 1 Pack (Cerelac Venezuela) - Bebida en base a cereal (Trigo) / Instant wheat cereal beverage
- Price
- $32.57
- Rating
- 4.6/5
- Reviews
- 207
- Age
- 6y ago

Nestle Cerelac Wheat Cereal with Milk 14.1 oz (Pack of 12)
- Price
- $68.18
- Rating
- 4.8/5
- Reviews
- 103
- Age
- 4y ago

Nestle Cerelac Mixed Fruits & Wheat with Milk 14.1 Ounce Cans (Pack of 4)
- Price
- $51.74
- Rating
- 4.5/5
- Reviews
- 816
- Age
- 17y ago
Trending
estimated 90-day click momentum
Nestle Cerelac Wheat with Milk 2.2-Pound
- Price
- $24.57
- Rating
- 4.4/5
- Reviews
- 2,165
- Age
- 16y ago

Nestle Nestum 3 Cereales Trigo Maiz & Arroz 14.1 Ounce (Pack of 6)
- Price
- $42.12
- Rating
- 4.7/5
- Reviews
- 1,177
- Age
- 15y ago

Nestle Cerelac Mixed Fruits & Wheat with Milk 14.1 Ounce Cans (Pack of 4)
- Price
- $51.74
- Rating
- 4.5/5
- Reviews
- 816
- Age
- 17y ago

Nestle Cerelac 900 Grs - 1 Pack (Cerelac Venezuela) - Bebida en base a cereal (Trigo) / Instant wheat cereal beverage
- Price
- $32.57
- Rating
- 4.6/5
- Reviews
- 207
- Age
- 6y ago

Nestle Cerelac Mixed Fruits and Wheat with Milk 14.1 Ounce Can
- Price
- $16.82
- Rating
- 4.5/5
- Reviews
- 816
- Age
- 12y ago
Newest
by launch date
Nestle Cerelac Wheat Cereal with Milk 14.1 oz (Pack of 12)
- Price
- $68.18
- Rating
- 4.8/5
- Reviews
- 103
- Age
- 4y ago

Nestle Cerelac 900 Grs - 1 Pack (Cerelac Venezuela) - Bebida en base a cereal (Trigo) / Instant wheat cereal beverage
- Price
- $32.57
- Rating
- 4.6/5
- Reviews
- 207
- Age
- 6y ago

Cerelac Mixed Fruit 400g (3 Pack)
- Price
- $43.42
- Rating
- 4.4/5
- Reviews
- 139
- Age
- 10y ago

Nestle Cerelac Mixed Fruits and Wheat with Milk 14.1 Ounce Can
- Price
- $16.82
- Rating
- 4.5/5
- Reviews
- 816
- Age
- 12y ago

Nestle Nestum 3 Cereales Trigo Maiz & Arroz 14.1 Ounce (Pack of 6)
- Price
- $42.12
- Rating
- 4.7/5
- Reviews
- 1,177
- Age
- 15y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
16
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
86%
Top 20: 100%
Open market
0%
- Cerelac84%
- Gerber14%
- BABYcall2%
- Open — no brand owns it (0%)
Demand
Cerelac search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 1.9×
Search terms
Top Cerelac search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cerelac93K/yr
- cerelac nestle35K/yr
- cerelac 12 to 24 months17K/yr
- cerelac 6 months13K/yr
- nestle cerelac8K/yr
- cerelac nestle original2K/yr
- cerelac 7 months and up103/yr
Reviews and returns
What reviews say buyers love and hate about Cerelac
We read the reviews and the return reasons for every product selling here.
“the picture depicts that the product is bigger”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cerelac questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









