Is cerave baby sunscreen profitable to sell on Amazon United States?

The niche generates $72K/yr across 6 tracked products. 90-day search growth is +95.4%. Flapen's verdict: Skip it (46/100).

How competitive is the cerave baby sunscreen niche?

5 brands and 46 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in cerave baby sunscreen?

Top complaints mined from reviews: Color, Size-Overall, Thickness. The return rate is 0.8%.

When does demand for cerave baby sunscreen peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 4.6× the quietest.

What does it cost to enter the cerave baby sunscreen niche?

Listings span $6.11–$17.43; the average listing price is $12.13 (sweet spot $15–$100). The average incumbent carries 9,208 reviews — the moat a new listing must climb.

cerave baby sunscreen

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible15.7%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Growth

Great+95.4%

90-day search growth — must beat 0% to launch

Avg price

Good$12.13

avg listing price — sweet spot $15–$100

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad9,207.67

avg incumbent reviews — the moat a new listing must climb

Price range

Bad$6.11–$17.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$72K

$72K/yr · 38K searches

Competition

Bad97%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, cerave baby sunscreen is a $72K/yr Amazon United States market (38K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Skip it — 46/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

cerave baby sunscreen market data

Units sold / yr: 6K–8K; avg 1,000–1,250/product
Revenue / yr: $73K–$97K; units × avg price
Conversion rate: 15.7%
Avg BSR: #23
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 60 months
Avg seller age: 133 days

Competition & brand share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

CeraVe63%
Eucerin23%
Cetaphil6%
Aveeno Baby4%
BLUE LIZARD3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — +95.4% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.6×

Open Trend

Top cerave baby sunscreen search terms

cerave sunscreen stick14K/yr +106.9%16.2% conv.
cerave baby sunscreen7K/yr +73.8%3.9% conv.
eucerin baby sunscreen6K/yr +107.2%13.0% conv.
cerave kids sunscreen3K/yr +207.3%3.7% conv.
cerave stick sunscreen2K/yr +215.9%16.8% conv.
cerave stick4K/yr -11.4%9.4% conv.
eucerin sunscreen baby1K/yr +87.9%12.9% conv.
cerave sunscreen stick spf 50 face162/yr -38.5%25.0% conv.

All search terms

Top cerave baby sunscreen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CeraVe Mineral Sunscreen Stick SPF 50 Broad Spectrum SPF + Hyaluronic Acid + Ceramides Titanium Dioxide & Zinc Oxide 100% Mineral Face Sunscreen Stick Fragrance Free & Oil Free

CeraVe$8.444.5★12,422 rev

Eucerin Sun Sensitive Mineral Baby Sunscreen Lotion SPF 50 with Zinc Oxide Protection Hypoallergenic Mineral Sunscreen for Babies Tear Free and Fragrance Free 4 Fl Oz Tube

Eucerin$17.434.6★952 rev

CeraVe 100% Mineral Sunscreen SPF 50 Face sunscreen With Zinc Oxide & Titanium Dioxide Hyaluronic Acid + Niacinamide + Ceramides Oil Free Travel Size 2.5 oz

CeraVe$13.303.9★26,761 rev

Cetaphil Sheer Mineral Sunscreen Stick for Face & Body 0.5oz 100% UVA/UVB Mineral Sunscreen: Zinc Oxide & Titanium Dioxide Broad Spectrum SPF 50 For Sensitive Skin

Cetaphil$6.114.4★6,582 rev

Aveeno Baby Continuous Protection Zinc Oxide SPF 50 Sunscreen for Babies with Sensitive Skin Broad Spectrum Sun Protection Tear-Free Sweat- & Water-Resistant No added Parabens 3 Fl Oz

Aveeno Baby$12.294.5★2,936 rev

Newest

by launch date

Eucerin Sun Sensitive Mineral Baby Sunscreen Lotion SPF 50 with Zinc Oxide Protection Hypoallergenic Mineral Sunscreen for Babies Tear Free and Fragrance Free 4 Fl Oz Tube

Eucerin$17.43952 rev

4y ago

Aveeno Baby Continuous Protection Zinc Oxide SPF 50 Sunscreen for Babies with Sensitive Skin Broad Spectrum Sun Protection Tear-Free Sweat- & Water-Resistant No added Parabens 3 Fl Oz

Aveeno Baby$12.292,936 rev

5y ago

Cetaphil Sheer Mineral Sunscreen Stick for Face & Body 0.5oz 100% UVA/UVB Mineral Sunscreen: Zinc Oxide & Titanium Dioxide Broad Spectrum SPF 50 For Sensitive Skin

Cetaphil$6.116,582 rev

5y ago

Blue Lizard BABY Mineral Sunscreen with Zinc Oxide SPF 50+ Water Resistant UVA/UVB Protection with Smart Cap Technology - Fragrance Free 5 oz. Tube

BLUE LIZARD$15.215,593 rev

6y ago

CeraVe 100% Mineral Sunscreen SPF 50 Face sunscreen With Zinc Oxide & Titanium Dioxide Hyaluronic Acid + Niacinamide + Ceramides Oil Free Travel Size 2.5 oz

CeraVe$13.3026,761 rev

7y ago

What buyers say about cerave baby sunscreen

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall9%

“Very good product I've been using it for two weeks”

Ease Of Use9%

“Ease of use”

Suitability Combination Skin7%

“Perfect for my skin”

Ease Of Application7%

“Smooth application”

Size-Overall7%

“Love it and fits right into my bag”

Allergies6%

“it didnt cause irritation or breakouts”

Protection6%

“Good protection”

Value For Money4%

“Cheap”

Soft Feel3%

“it feels gentle”

Moist/Dry3%

“I see changes in my skin very hydrated”

What buyers complain about

Color13%

“Its too white”

Size-Overall8%

“The tube is on the smaller side”

Thickness8%

“It isn't greasing or thick”

Allergies4%

“Allergic reaction”

Residue4%

“there was a lot of dried up white residue at the top of the stick”

Skin Health3%

“Burned my skin”

Moist/Dry3%

“Too dry”

Product Condition3%

“Used product”

Ease Of Application3%

“doesnt apply evenly”

Oily/Greasy3%

“It is very greasy as well”

Top return reasons

Size-Overall19%

Advertised Vs Actual Product11%

Leak-Proof9%

Color7%

Product Condition5%

Value For Money5%

Adhesion/Stickiness4%

Thickness4%

Functionality-Overall4%

Ingredients-Overall3%

Common questions

Is cerave baby sunscreen profitable to sell on Amazon United States?: The niche generates $72K/yr across 6 tracked products. 90-day search growth is +95.4%. Flapen's verdict: Skip it (46/100).
How competitive is the cerave baby sunscreen niche?: 5 brands and 46 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in cerave baby sunscreen?: Top complaints mined from reviews: Color, Size-Overall, Thickness. The return rate is 0.8%.
When does demand for cerave baby sunscreen peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 4.6× the quietest.
What does it cost to enter the cerave baby sunscreen niche?: Listings span $6.11–$17.43; the average listing price is $12.13 (sweet spot $15–$100). The average incumbent carries 9,208 reviews — the moat a new listing must climb.