Skip to content

Cerave Baby Sunscreen

Fail

The top 5 brands take 100% of clicks, so Cerave Baby Sunscreen is a Fail.

Flapen Score
46
46 / 100
Top 41% of 2,472 Baby Products niches · +2 vs the category median of 44
Market size
$72K/yr38K searches / yr
90-day growth
+95.4%search demand this quarter
Competition
97%top-5 click share · 5 brands · 46 sellers

Flapen Score

Cerave Baby Sunscreen against its category

The dotted line is the Baby Products average. Past it, Cerave Baby Sunscreen is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cerave Baby Sunscreen market on Amazon at a glance

Shoppers on Amazon United States searched for Cerave Baby Sunscreen 38K times last year and spent an estimated $72K. All 5 brands take every click. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 15.7% of those searches ended in a purchase.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.7% of those searches ended in a purchase. Searches in the last 90 days moved +95.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $72K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
+95.4%
Conversion, latest week
15.7%
Market size, estimated
$72Ka year
Peak month
June4.6× the quietest month
Top search term
cerave sunscreen stick14K searches a year

02 · Price

A sale here is worth $12.13.

Listings sell for $12.13 on average, from $6.11 to $17.43. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,000 to 1,250 of them. At $12.13 that is $12K to $15K a year per listing.

Average price
$12.13under the $15 to $100 sweet spot
Price range
$6.11–$17.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
1,000–1,250
Revenue per listing a year
$12K–$15K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Baby Care. It carries 9,208 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#23in Baby Care
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
9,208per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Cerave Baby Sunscreen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

5 flat

Sellers

46

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 163%
  • Brand 223%
  • Brand 36%
  • Brand 44%
  • Brand 53%
  • Open — no brand owns it (0%)

Demand

Cerave Baby Sunscreen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.6×

Search terms

Top Cerave Baby Sunscreen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cerave sunscreen stick14K/yr
  • cerave baby sunscreen7K/yr
  • eucerin baby sunscreen6K/yr
  • cerave kids sunscreen3K/yr
  • cerave stick sunscreen2K/yr
  • cerave stick4K/yr
  • eucerin sunscreen baby1K/yr
  • cerave sunscreen stick spf 50 face162/yr

Reviews and returns

What reviews say buyers love and hate about Cerave Baby Sunscreen

We read the reviews and the return reasons for every product selling here.

9%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Color”
0.8%of orders come back
“Its too white”
A buyer, on “Color”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Cerave Baby Sunscreen questions

Answered from the same tracked data.