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Ceramic Kids Plates

Fail

Demand is soft, at -13.0% this quarter, so Ceramic Kids Plates is a Fail.

Flapen Score
44
44 / 100
Ranks 1,202 of 2,472 Baby Products niches · on the category median
Market size
$111K/yr216K searches / yr
90-day growth
-13.0%search demand this quarter
Competition
43%top-5 click share · 20 brands · 25 sellers

Flapen Score

Ceramic Kids Plates against its category

The dotted line is the Baby Products average. Past it, Ceramic Kids Plates is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ceramic Kids Plates market on Amazon at a glance

Shoppers on Amazon United States searched for Ceramic Kids Plates 216K times last year and spent an estimated $111K. The top 5 brands take 81% of clicks. Demand peaks in Jan–Feb–Mar–Apr. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 216K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $111K a year.

Searches, last 12 months
216K
Growth, 90 days vs prior 90
-13.0%
Conversion, latest week
1.8%
Market size, estimated
$111Ka year
Peak month
February3.4× the quietest month
Top search term
ceramic kids plates24K searches a year

02 · Price

A sale here is worth $27.98.

Listings sell for $27.98 on average, from $6.91 to $38.33. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $27.98 that is $3K to $7K a year per listing.

Average price
$27.98inside the $15 to $100 sweet spot
Price range
$6.91–$38.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #108 within Solid Feeding. It carries 940 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
5.1%
Average rank
#108in Solid Feeding
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
940per listing
Listings tracked
44

04 · Newcomers

9 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
17
Successful launches
9Amazon's first-year sales bar
Average brand age
38 months

Products

Top Ceramic Kids Plates products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 rising

Sellers

25

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

43%

Top 20: 75%

Open market

16%

  • Brand 152%
  • Brand 212%
  • Brand 310%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (14 brands, 16%)

Demand

Ceramic Kids Plates search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 3.4×

Search terms

Top Ceramic Kids Plates search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ceramic kids plates24K/yr
  • porcelain kids plates19K/yr
  • kids ceramic plates16K/yr
  • ceramic toddler plates15K/yr
  • ceramic plates for kids15K/yr
  • ceramic baby plates with suction16K/yr
  • non plastic kids plates11K/yr
  • kids porcelain plates12K/yr
  • melamine kids plates11K/yr
  • ceramic baby plates10K/yr

Reviews and returns

What reviews say buyers love and hate about Ceramic Kids Plates

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
8%of negative reviews mention “Size-Overall”
2.9%of orders come back
“Too big”
A buyer, on “Size-Overall”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Ceramic Kids Plates questions

Answered from the same tracked data.