Cat Toy Box
MaybeThe top 5 brands take only 55% of clicks. But demand is soft, at -9.2% this quarter, so Cat Toy Box is a Maybe.
- Flapen Score
- 53 / 100Top 16% of 2,472 Baby Products niches · +9 vs the category median of 4453
- Market size
- $244K/yr578K searches / yr
- 90-day growth
- -9.2%search demand this quarter
- Competition
- 41%top-5 click share · 27 brands · 29 sellers
Flapen Score
Cat Toy Box against its category
The dotted line is the Baby Products average. Past it, Cat Toy Box is stronger. Inside it, weaker.
Market
The Cat Toy Box market on Amazon at a glance
Shoppers on Amazon United States searched for Cat Toy Box 578K times last year and spent an estimated $244K. The top 5 brands take 55% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 2.8% of those searches ended in a purchase.
Shoppers searched for this 578K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $244K a year.
- Searches, last 12 months
- 578K
- Growth, 90 days vs prior 90
- -9.2%
- Conversion, latest week
- 2.8%
- Market size, estimated
- $244Ka year
- Peak month
- December1.5× the quietest month
- Top search term
- cat toy basket142K searches a year
02 · Price
A sale here is worth $15.32.
Listings sell for $15.32 on average, from $8.02 to $35.66. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $15.32 that is $4K to $8K a year per listing.
- Average price
- $15.32inside the $15 to $100 sweet spot
- Price range
- $8.02–$35.66
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$8K
- Returns
- 2.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #269 within Décor. It carries 1,356 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 94%
- Out of stock, average day
- 0.7%
- Average rank
- #269in Décor
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 1,356per listing
- Listings tracked
- 33
04 · Newcomers
4 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Cat Toy Box products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
27 falling
Sellers
29
Top-5 brand share
55%
Top 20: 93%
Top-5 click share
41%
Top 20: 85%
Open market
40%
- Brand 127%
- Brand 29%
- Brand 37%
- Brand 47%
- Brand 55%
- Brand 64%
Demand
Cat Toy Box search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Cat Toy Box search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cat toy basket142K/yr
- cat toy box111K/yr
- cat basket87K/yr
- cat toy bin49K/yr
- cat toy storage41K/yr
- basket for cat toys18K/yr
- cat toy box for indoor cats17K/yr
- cat toy holder15K/yr
- cat toy organizer11K/yr
- cat storage bin9K/yr
Reviews and returns
What reviews say buyers love and hate about Cat Toy Box
We read the reviews and the return reasons for every product selling here.
“This basket is so small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cat Toy Box questions
Answered from the same tracked data.









