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Carrot Toy

Fail

Demand is soft, at -73.4% this quarter, so Carrot Toy is a Fail.

Flapen Score
28
28 / 100
Ranks 2,297 of 2,472 Baby Products niches · −16 vs the category median of 44
Market size
$87K/yr104K searches / yr
90-day growth
-73.4%search demand this quarter
Competition
85%top-5 click share · 7 brands · 14 sellers

Flapen Score

Carrot Toy against its category

The dotted line is the Baby Products average. Past it, Carrot Toy is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Carrot Toy market on Amazon at a glance

Shoppers on Amazon United States searched for Carrot Toy 104K times last year and spent an estimated $87K. The top 5 brands take 96% of clicks. Demand peaks in Mar–Apr. Flapen scores it 28 out of 100, a Fail.

01 · Demand

An estimated 9.1% of those searches ended in a purchase.

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -73.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $87K a year.

Searches, last 12 months
104K
Growth, 90 days vs prior 90
-73.4%
Conversion, latest week
9.1%
Market size, estimated
$87Ka year
Peak month
April4.7× the quietest month
Top search term
carrot teether36K searches a year

02 · Price

A sale here is worth $9.20.

Listings sell for $9.20 on average, from $3.81 to $14.56. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $9.20 that is $5K to $7K a year per listing.

Average price
$9.20under the $15 to $100 sweet spot
Price range
$3.81–$14.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$5K–$7K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #249 within Baby Care. It carries 5,318 reviews at 4.77 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
3.4%
Average rank
#249in Baby Care
Average rating
4.77 starsAmazon United States average 4.42 stars
Average reviews
5,318per listing
Listings tracked
10

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Carrot Toy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

14

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

2%

  • Brand 167%
  • Brand 212%
  • Brand 37%
  • Brand 46%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Carrot Toy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 4.7×

Search terms

Top Carrot Toy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • carrot teether36K/yr
  • carrot toy20K/yr
  • nuby carrot teether8K/yr
  • carrot teether for baby14K/yr
  • teething carrot4K/yr
  • nuby carrot3K/yr
  • carrot toy for baby4K/yr
  • carrot baby toy5K/yr
  • baby carrot toy5K/yr
  • toy carrot4K/yr

Reviews and returns

What reviews say buyers love and hate about Carrot Toy

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Fun/Entertainment Experience”
17%of negative reviews mention “Size-Overall”
0.9%of orders come back
“They should make it large larger”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Carrot Toy questions

Answered from the same tracked data.