Capybara Night Light

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -18.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $75K a year.

Searches, last 12 months

110K

Growth, 90 days vs prior 90

-18.0%

Conversion, latest week

4.8%

Market size, estimated

$75Ka year

Peak month

December8.1× the quietest month

Top search term

capybara night light41K searches a year

Listings sell for $14.46 on average, from $9.85 to $17.32. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $14.46 that is $7K to $11K a year per listing.

Average price

$14.46under the $15 to $100 sweet spot

Price range

$9.85–$17.32

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

500–750

Revenue per listing a year

$7K–$11K

Returns

1.2%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #440 within Décor. It carries 1,027 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

8.8%

Average rank

#440in Décor

Average rating

4.75 starsAmazon United States average 4.42 stars

Average reviews

1,027per listing

Listings tracked

13

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

18 months