calendula soap
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Price range
Good$8.00–$25.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.36avg listing price — sweet spot $15–$100
Review moat
Okay1,503.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Bad-3.0%90-day search growth — must beat 0% to launch
Market size
Bad$59K$59K/yr · 57K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, calendula soap is a $59K/yr Amazon United States market (57K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 44/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
calendula soap market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $62K–$74K
- units × avg price
- Conversion rate
- 8.3%
- Avg BSR
- #1,366
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 50%
- Out of stock
- 0.0%
- Avg brand age
- 69 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
579
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
2%
- Weleda62%
- FARMASi24%
- Aspen Kay Naturals5%
- Pili Natural3%
- terrasil2%
- Honey Sweetie Acres2%
- Open — no brand owns it (2 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 56 weeks — -3.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top calendula soap search terms
- weleda body wash22K/yr
- calendula soap15K/yr
- jabon de calendula6K/yr
- weleda shower gel4K/yr
- weleda soap3K/yr
- calendula soap bar3K/yr
- jabon de calendula farmasi4K/yr
Top calendula soap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FARMASi Dr. C. Tuna Calendula Soap Bar Calendula Oil and Chamomile Extract Formula for Face Body and Hands Gentle Cleansing Bar Hydrating Skin Care Vegan Paraben & SLS Free 4.41 oz
FARMASi$10.784.6★685 rev
Weleda Skin Food Body Wash
Weleda$8.004.3★17 rev
Weleda Aroma Essentials Energy Shower Gel Parabens Free 6.8 Fluid Ounce (Pack of 1)
Weleda$9.324.5★177 rev
Weleda Aroma Essentials Relax Creamy Body Wash Parabens Free 6.8 Fluid Ounce (Pack of 1)
Weleda$8.674.3★345 rev
Weleda Baby Calendula 2-in-1 Gentle Shampoo and Body Wash 6.8 Fluid Ounce Plant Rich Cleanser with Calendula and Sweet Almond Oil
Weleda$12.654.7★12,799 rev
Newest
by launch date
verovita Handmade Cold Process Soap with Natural Essential Oil 1PC Calendula Cleansing Soap Bar
verovita$8.9518 rev
Weleda Skin Food Body Wash
Weleda$8.0017 rev
DeSelva Calendula & Aloe Soap Bars - Pack of 2 | Vegan All-Natural Handmade Soaps with Aloe Vera & Calendula Petals | Soothing & Healing | Gentle for Sensitive Skin | 4.7 oz Each
DeSelva$12.502 rev
Honey Sweetie Acres Calendula Goat Milk Soap - Handmade 5 oz Bar Made with Natural Ingredients Moisturizing & Gentle Made in the USA
Honey Sweetie Acres$9.37346 rev
Weleda Aroma Essentials Energy Shower Gel Parabens Free 6.8 Fluid Ounce (Pack of 1)
Weleda$9.32177 rev
Trending
90-day click momentumverovita Handmade Cold Process Soap with Natural Essential Oil 1PC Calendula Cleansing Soap Bar
verovita$8.953.9★
Weleda Skin Food Body Wash
Weleda$8.004.3★
Weleda Baby Calendula Soap - 3.5 Oz 3.5 Ounces
Weleda$13.564.6★
FARMASi Dr. C. Tuna Calendula Soap Bar Calendula Oil and Chamomile Extract Formula for Face Body and Hands Gentle Cleansing Bar Hydrating Skin Care Vegan Paraben & SLS Free 4.41 oz
FARMASi$10.784.6★
Weleda Hydrating Sea Buckthorn Body Wash 6.8 Fluid Ounce Gentle Plant Rich Cleanser with Sea Buckthorn and Sesame Oils
Weleda$13.254.5★
What buyers say about calendula soap
What buyers praise and complain about, mined from review topics.What buyers love
“The scent is fresh”
“Soft skin”
“moisturizering”
“Great product”
“I love this product that smalls good”
“doesn't leave my skin feeling stripped or dry after showering”
“clean without being too strong”
“Not only are the ingredients nourishing”
“the value is awesome at this price point”
“Great lather and scent”
What buyers complain about
“Small”
“Too Expensive”
“It's not a super rosy aroma”
“Skin felt dry”
“My wife has eczema”
“Not tear proof”
“However, the consistency of the body wash is runny and impossible to generate substantial lather”
“I'm not sure why it is advertised for dry skin”
“This is NOT the same formula”
“My one concern is the container: the body wash is rather thin”
Top return reasons
Common questions
- Is calendula soap profitable to sell on Amazon United States?
- The niche generates $59K/yr across 18 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.0%. Flapen's verdict: Skip it (44/100).
- How competitive is the calendula soap niche?
- 8 brands and 579 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in calendula soap?
- Top complaints mined from reviews: Size-Overall, Value For Money, Smell. The return rate is 0.4%.
- When does demand for calendula soap peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the calendula soap niche?
- Listings span $8.00–$25.29; the average listing price is $12.36 (sweet spot $15–$100). The average incumbent carries 1,504 reviews — the moat a new listing must climb.