Calendula Soap
FailThe top 5 brands take 96% of clicks, so Calendula Soap is a Fail.
- Flapen Score
- 44 / 100Ranks 1,202 of 2,472 Baby Products niches · on the category median44
- Market size
- $59K/yr57K searches / yr
- 90-day growth
- -3.0%search demand this quarter
- Competition
- 60%top-5 click share · 8 brands · 579 sellers
Flapen Score
Calendula Soap against its category
The dotted line is the Baby Products average. Past it, Calendula Soap is stronger. Inside it, weaker.
Market
The Calendula Soap market on Amazon at a glance
Shoppers on Amazon United States searched for Calendula Soap 57K times last year and spent an estimated $59K. The top 5 brands take 96% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 8.3% of those searches ended in a purchase.
Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.
- Searches, last 12 months
- 57K
- Growth, 90 days vs prior 90
- -3.0%
- Conversion, latest week
- 8.3%
- Market size, estimated
- $59Ka year
- Peak month
- September1.3× the quietest month
- Top search term
- weleda body wash22K searches a year
02 · Price
A sale here is worth $12.36.
Listings sell for $12.36 on average, from $8.00 to $25.29. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $12.36 that is $1K to $3K a year per listing.
- Average price
- $12.36under the $15 to $100 sweet spot
- Price range
- $8.00–$25.29
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,366 within Baby Care. It carries 1,504 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 94%
- Out of stock, average day
- 0.0%
- Average rank
- #1,366in Baby Care
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 1,504per listing
- Listings tracked
- 18
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Calendula Soap products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
579
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
2%
- Brand 162%
- Brand 224%
- Brand 35%
- Brand 43%
- Brand 52%
- Brand 62%
- Open — no brand owns it (2 brands, 2%)
Demand
Calendula Soap search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Calendula Soap search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- weleda body wash22K/yr
- calendula soap15K/yr
- jabon de calendula6K/yr
- weleda shower gel4K/yr
- weleda soap3K/yr
- calendula soap bar3K/yr
- jabon de calendula farmasi4K/yr
Reviews and returns
What reviews say buyers love and hate about Calendula Soap
We read the reviews and the return reasons for every product selling here.
“Small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Calendula Soap questions
Answered from the same tracked data.









