Skip to content

Calendula Soap

Fail

The top 5 brands take 96% of clicks, so Calendula Soap is a Fail.

Flapen Score
44
44 / 100
Ranks 1,202 of 2,472 Baby Products niches · on the category median
Market size
$59K/yr57K searches / yr
90-day growth
-3.0%search demand this quarter
Competition
60%top-5 click share · 8 brands · 579 sellers

Flapen Score

Calendula Soap against its category

The dotted line is the Baby Products average. Past it, Calendula Soap is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Calendula Soap market on Amazon at a glance

Shoppers on Amazon United States searched for Calendula Soap 57K times last year and spent an estimated $59K. The top 5 brands take 96% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 8.3% of those searches ended in a purchase.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
-3.0%
Conversion, latest week
8.3%
Market size, estimated
$59Ka year
Peak month
September1.3× the quietest month
Top search term
weleda body wash22K searches a year

02 · Price

A sale here is worth $12.36.

Listings sell for $12.36 on average, from $8.00 to $25.29. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $12.36 that is $1K to $3K a year per listing.

Average price
$12.36under the $15 to $100 sweet spot
Price range
$8.00–$25.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,366 within Baby Care. It carries 1,504 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#1,366in Baby Care
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
1,504per listing
Listings tracked
18

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
69 months

Products

Top Calendula Soap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

579

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

2%

  • Brand 162%
  • Brand 224%
  • Brand 35%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (2 brands, 2%)

Demand

Calendula Soap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Prime Day '25Spike '25JunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Calendula Soap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • weleda body wash22K/yr
  • calendula soap15K/yr
  • jabon de calendula6K/yr
  • weleda shower gel4K/yr
  • weleda soap3K/yr
  • calendula soap bar3K/yr
  • jabon de calendula farmasi4K/yr

Reviews and returns

What reviews say buyers love and hate about Calendula Soap

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Smell”
9%of negative reviews mention “Size-Overall”
0.4%of orders come back
“Small”
A buyer, on “Size-Overall”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Calendula Soap questions

Answered from the same tracked data.