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Butterfly Nursing Pillow

Fail

The top 5 products take 100% of clicks, so Butterfly Nursing Pillow is a Fail.

Flapen Score
24
24 / 100
Ranks 2,384 of 2,472 Baby Products niches · −20 vs the category median of 44
Market size
$29K/yr35K searches / yr
90-day growth
-15.0%search demand this quarter
Competition
100%top-5 click share · 3 brands · 6 sellers

Flapen Score

Butterfly Nursing Pillow against its category

The dotted line is the Baby Products average. Past it, Butterfly Nursing Pillow is stronger. Inside it, weaker.

24Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Butterfly Nursing Pillow market on Amazon at a glance

Shoppers on Amazon United States searched for Butterfly Nursing Pillow 35K times last year and spent an estimated $29K. All 3 brands take every click. Demand peaks in Aug. Flapen scores it 24 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
-15.0%
Conversion, latest week
2.1%
Market size, estimated
$29Ka year
Peak month
August1.7× the quietest month
Top search term
frida mom nursing pillow15K searches a year

02 · Price

A sale here is worth $39.46.

Listings sell for $39.46 on average, from $18.05 to $50.82. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $39.46 that is $0 to $4K a year per listing.

Average price
$39.46inside the $15 to $100 sweet spot
Price range
$18.05–$50.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
7.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Pillows & Pillow Covers. It carries 2,187 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#24in Pillows & Pillow Covers
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
2,187per listing
Listings tracked
4

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Butterfly Nursing Pillow products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 175%
  • Brand 219%
  • Brand 36%

Demand

Butterfly Nursing Pillow search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Black Friday '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.7×

Search terms

Top Butterfly Nursing Pillow search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • frida mom nursing pillow15K/yr
  • frida nursing pillow8K/yr
  • adjustable nursing pillow5K/yr
  • frida mom adjustable nursing pillow4K/yr
  • butterfly nursing pillow3K/yr
  • butterfly breastfeeding pillow678/yr
  • butterfly pillow breastfeeding74/yr

Reviews and returns

What reviews say buyers love and hate about Butterfly Nursing Pillow

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Comfort-Overall”
16%of negative reviews mention “Size-Overall”
7.7%of orders come back
“could barely fit by baby”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Butterfly Nursing Pillow questions

Answered from the same tracked data.