Butterfly Nursing Pillow
FailThe top 5 products take 100% of clicks, so Butterfly Nursing Pillow is a Fail.
- Flapen Score
- 24 / 100Ranks 2,384 of 2,472 Baby Products niches · −20 vs the category median of 4424
- Market size
- $29K/yr35K searches / yr
- 90-day growth
- -15.0%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 6 sellers
Flapen Score
Butterfly Nursing Pillow against its category
The dotted line is the Baby Products average. Past it, Butterfly Nursing Pillow is stronger. Inside it, weaker.
Market
The Butterfly Nursing Pillow market on Amazon at a glance
Shoppers on Amazon United States searched for Butterfly Nursing Pillow 35K times last year and spent an estimated $29K. All 3 brands take every click. Demand peaks in Aug. Flapen scores it 24 out of 100, a Fail.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.
- Searches, last 12 months
- 35K
- Growth, 90 days vs prior 90
- -15.0%
- Conversion, latest week
- 2.1%
- Market size, estimated
- $29Ka year
- Peak month
- August1.7× the quietest month
- Top search term
- frida mom nursing pillow15K searches a year
02 · Price
A sale here is worth $39.46.
Listings sell for $39.46 on average, from $18.05 to $50.82. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $39.46 that is $0 to $4K a year per listing.
- Average price
- $39.46inside the $15 to $100 sweet spot
- Price range
- $18.05–$50.82
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 7.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Pillows & Pillow Covers. It carries 2,187 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #24in Pillows & Pillow Covers
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 2,187per listing
- Listings tracked
- 4
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Butterfly Nursing Pillow products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Frida Mom Nursing Pillow Cover Easy-to-Clean Replacement Cover Soft Fabric Machine Washable Gray
- Price
- $18.05
- Rating
- 4.3/5
- Reviews
- 52
- Age
- 4y ago

Momcozy Innovative Safety Guard Nursing Pillow - Firm & Springy Memory Foam - Stable Ergonomic Support & Comfort - Wider Breastfeeding Cushion Adjustable Removable Cover Baby Safety Certified
- Price
- $49.92
- Rating
- 4.5/5
- Reviews
- 416
- Age
- 1y ago

Momcozy Original Nursing Pillow for Breastfeeding-Innovative Safety Guard - Wider Feeding Pillows for More Support for Mom & Baby- Easier Nursing & Hand Free- Fit for All Removable Cotton Cover
- Price
- $39.07
- Rating
- 4.5/5
- Reviews
- 726
- Age
- 1y ago

My Brest Friend Nursing Pillow - Deluxe - Enhanced Comfort w/ Slipcover - Ergonomic Breastfeeding Pillow For Ultimate Support For Mom & Baby - Adjustable Pillow W/ Handy Side Pocket Soft Rose
- Price
- $50.82
- Rating
- 4.6/5
- Reviews
- 7,555
- Age
- 5y ago
Trending
estimated 90-day click momentum
Frida Mom Nursing Pillow Cover Easy-to-Clean Replacement Cover Soft Fabric Machine Washable Gray
- Price
- $18.05
- Rating
- 4.3/5
- Reviews
- 52
- Age
- 4y ago

My Brest Friend Nursing Pillow - Deluxe - Enhanced Comfort w/ Slipcover - Ergonomic Breastfeeding Pillow For Ultimate Support For Mom & Baby - Adjustable Pillow W/ Handy Side Pocket Soft Rose
- Price
- $50.82
- Rating
- 4.6/5
- Reviews
- 7,555
- Age
- 5y ago

Momcozy Original Nursing Pillow for Breastfeeding-Innovative Safety Guard - Wider Feeding Pillows for More Support for Mom & Baby- Easier Nursing & Hand Free- Fit for All Removable Cotton Cover
- Price
- $39.07
- Rating
- 4.5/5
- Reviews
- 726
- Age
- 1y ago

Momcozy Innovative Safety Guard Nursing Pillow - Firm & Springy Memory Foam - Stable Ergonomic Support & Comfort - Wider Breastfeeding Cushion Adjustable Removable Cover Baby Safety Certified
- Price
- $49.92
- Rating
- 4.5/5
- Reviews
- 416
- Age
- 1y ago
Newest
by launch date
Momcozy Original Nursing Pillow for Breastfeeding-Innovative Safety Guard - Wider Feeding Pillows for More Support for Mom & Baby- Easier Nursing & Hand Free- Fit for All Removable Cotton Cover
- Price
- $39.07
- Rating
- 4.5/5
- Reviews
- 726
- Age
- 1y ago

Momcozy Innovative Safety Guard Nursing Pillow - Firm & Springy Memory Foam - Stable Ergonomic Support & Comfort - Wider Breastfeeding Cushion Adjustable Removable Cover Baby Safety Certified
- Price
- $49.92
- Rating
- 4.5/5
- Reviews
- 416
- Age
- 1y ago

Frida Mom Nursing Pillow Cover Easy-to-Clean Replacement Cover Soft Fabric Machine Washable Gray
- Price
- $18.05
- Rating
- 4.3/5
- Reviews
- 52
- Age
- 4y ago

My Brest Friend Nursing Pillow - Deluxe - Enhanced Comfort w/ Slipcover - Ergonomic Breastfeeding Pillow For Ultimate Support For Mom & Baby - Adjustable Pillow W/ Handy Side Pocket Soft Rose
- Price
- $50.82
- Rating
- 4.6/5
- Reviews
- 7,555
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
6
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- Frida Mom75%
- Momcozy19%
- My Brest Friend6%
Demand
Butterfly Nursing Pillow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 1.7×
Search terms
Top Butterfly Nursing Pillow search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- frida mom nursing pillow15K/yr
- frida nursing pillow8K/yr
- adjustable nursing pillow5K/yr
- frida mom adjustable nursing pillow4K/yr
- butterfly nursing pillow3K/yr
- butterfly breastfeeding pillow678/yr
- butterfly pillow breastfeeding74/yr
Reviews and returns
What reviews say buyers love and hate about Butterfly Nursing Pillow
We read the reviews and the return reasons for every product selling here.
“could barely fit by baby”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Butterfly Nursing Pillow questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









