Busy Baby Mat

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -43.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $111K a year.

Searches, last 12 months

135K

Growth, 90 days vs prior 90

-43.0%

Conversion, latest week

2.4%

Market size, estimated

$111Ka year

Peak month

April3.4× the quietest month

Top search term

busy baby mat60K searches a year

Listings sell for $34.83 on average, from $8.67 to $172.10. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $34.83 that is $3K to $9K a year per listing.

Average price

$34.83inside the $15 to $100 sweet spot

Price range

$8.67–$172.10

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$3K–$9K

Returns

1.8%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 30.5% of listings are out of stock. The average listing ranks #61 within Solid Feeding. It carries 3,576 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

30.5%

Average rank

#61in Solid Feeding

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

3,576per listing

Listings tracked

20

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

41 months