Burts Bees Baby
brand-locked demand (top 5 brands take 100% of clicks) — Burts Bees Baby doesn't clear our bar today.
Flapen Score
Ranks 1,928 of 2,472 Baby Products niches · −8 vs the category median of 44
Is Burts Bees Baby profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Burts Bees Baby is a $251K/yr Amazon United States market (174K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 36/100.
Burts Bees Baby: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -40.0% over the last 90 days and 11.6% of searches end in a purchase.
$251K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 6 products
Top Burts Bees Baby products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
The Honest Company Head to Toe Multi-Purpose Healing Ointment Safe for Sensitive Skin Hypoallergenic Fragrance-Free Vegan 5 oz
- Price
- $8.10
- Rating
- 4.6/5
- Reviews
- 5,304
- Age
- 3y ago
The Honest Company Head-to-Toe Healing Ointment Multi-Purpose Baby Balm Hypoallergenic Fragrance-Free Vegan 10 oz
- Price
- $21.33
- Rating
- 4.6/5
- Reviews
- 5,304
- Age
- 2y ago
Burts Bees Baby 100% Natural Origin Multipurpose Healing Ointment Face & Body Baby Ointment 7.5 Ounce Tub
- Price
- $7.80
- Rating
- 4.7/5
- Reviews
- 11,990
- Age
- 14y ago
The Honest Company Organic All Purpose Balm Gentle for Baby Soothes and Moisturizes Plant-Based Hypoallergenic 3.4 oz
- Price
- $10.01
- Rating
- 4.6/5
- Reviews
- 5,304
- Age
- 8y ago
The Honest Company Eczema Soothing Therapy Cream and Skin Protectant Naturally Derived Gentle for Baby Prebiotics Colloidal Oatmeal 7 oz
- Price
- $12.44
- Rating
- 4.6/5
- Reviews
- 2,594
- Age
- 6y ago
Trending
90-day click momentumThe Honest Company Head to Toe Multi-Purpose Healing Ointment Safe for Sensitive Skin Hypoallergenic Fragrance-Free Vegan 5 oz
- Price
- $8.10
- Rating
- 4.6/5
- Reviews
- 5,304
- Age
- 3y ago
The Honest Company Head-to-Toe Healing Ointment Multi-Purpose Baby Balm Hypoallergenic Fragrance-Free Vegan 10 oz
- Price
- $21.33
- Rating
- 4.6/5
- Reviews
- 5,304
- Age
- 2y ago
Burts Bees Baby 100% Natural Origin Multipurpose Healing Ointment Face & Body Baby Ointment 7.5 Ounce Tub
- Price
- $7.80
- Rating
- 4.7/5
- Reviews
- 11,990
- Age
- 14y ago
The Honest Company Eczema Soothing Therapy Cream and Skin Protectant Naturally Derived Gentle for Baby Prebiotics Colloidal Oatmeal 7 oz
- Price
- $12.44
- Rating
- 4.6/5
- Reviews
- 2,594
- Age
- 6y ago
The Honest Company Organic All Purpose Balm Gentle for Baby Soothes and Moisturizes Plant-Based Hypoallergenic 3.4 oz
- Price
- $10.01
- Rating
- 4.6/5
- Reviews
- 5,304
- Age
- 8y ago
Newest
by launch dateThe Honest Company Head-to-Toe Healing Ointment Multi-Purpose Baby Balm Hypoallergenic Fragrance-Free Vegan 10 oz
- Price
- $21.33
- Rating
- 4.6/5
- Reviews
- 5,304
- Age
- 2y ago
The Honest Company Head to Toe Multi-Purpose Healing Ointment Safe for Sensitive Skin Hypoallergenic Fragrance-Free Vegan 5 oz
- Price
- $8.10
- Rating
- 4.6/5
- Reviews
- 5,304
- Age
- 3y ago
The Honest Company Eczema Soothing Therapy Cream and Skin Protectant Naturally Derived Gentle for Baby Prebiotics Colloidal Oatmeal 7 oz
- Price
- $12.44
- Rating
- 4.6/5
- Reviews
- 2,594
- Age
- 6y ago
The Honest Company Organic All Purpose Balm Gentle for Baby Soothes and Moisturizes Plant-Based Hypoallergenic 3.4 oz
- Price
- $10.01
- Rating
- 4.6/5
- Reviews
- 5,304
- Age
- 8y ago
Era Organics Healing Ointment for Babies - USDA Certified Organic Natural Moisturizer Gentle on Sensitive Skin Prone To Baby Eczema Cradle Cap (Infant Seborrheic Dermatitis) Rashes Hives 2oz
- Price
- $14.79
- Rating
- 4.4/5
- Reviews
- 15,127
- Age
- 10y ago
Competition: brands, sellers & click share
The top 5 products capture 98% of clicks — a locked-up shelf that new listings rarely crack.
Brands
3 falling
Sellers
521
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
98%
Top 20: 100%
Open market
0%
- The Honest Company75%
- Burt's Bees23%
- Era Organics2%
Burts Bees Baby demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov · busiest ÷ quietest = 2.8×
Top Burts Bees Baby search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- matys multipurpose baby ointment46K/yr
- honest ointment12K/yr
- honest healing head-to-toe ointment11K/yr
- honest balm11K/yr
- honest all purpose balm12K/yr
- honest healing ointment7K/yr
- matys ointment9K/yr
- burts bees ointment8K/yr
- burts bees healing ointment7K/yr
- honest organic all purpose balm5K/yr
What reviews say buyers love and hate about Burts Bees Baby
What buyers mention most, as a share of all reviews.
What buyers love
66% of reviews“No reaction to it”
“Very hydrating”
“Great lip-balm”
“Smells great”
“Saved my babies skin”
What buyers complain about
64% of reviews“made the irritation worse”
“Grainy texture”
“Feels grainy and smells rancid”
“It didnt work for me”
“So thick my daughter can barely squeeze it out of the tube”
Burts Bees Baby return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
19%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Burts Bees Baby questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
