Burts Bees Baby

Shoppers searched for this 174K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.6% of those searches ended in a purchase. Searches in the last 90 days moved -40.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $251K a year.

Searches, last 12 months

174K

Growth, 90 days vs prior 90

-40.0%

Conversion, latest week

11.6%

Market size, estimated

$251Ka year

Peak month

November2.8× the quietest month

Top search term

matys multipurpose baby ointment46K searches a year

Listings sell for $12.41 on average, from $7.80 to $21.33. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $12.41 that is $12K to $16K a year per listing.

Average price

$12.41under the $15 to $100 sweet spot

Price range

$7.80–$21.33

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

1,000–1,250

Revenue per listing a year

$12K–$16K

Returns

0.9%of orders · Amazon United States median 2.1%

50% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #153 within Baby Care. It carries 7,604 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

83%

Out of stock, average day

13.3%

Average rank

#153in Baby Care

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

7,604per listing

Listings tracked

6

The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

84 months