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Burp Cloths

Maybe

Shoppers spend an estimated $3.3M a year here. But the products selling today already average 4.8★, so Burp Cloths is a Maybe.

Flapen Score
58
58 / 100
Top 6% of 2,472 Baby Products niches · +14 vs the category median of 44
Market size
$3.3M/yr5.8M searches / yr
90-day growth
-9.6%search demand this quarter
Competition
46%top-5 click share · 21 brands · 30 sellers

Flapen Score

Burp Cloths against its category

The dotted line is the Baby Products average. Past it, Burp Cloths is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Burp Cloths market on Amazon at a glance

Shoppers on Amazon United States searched for Burp Cloths 5.8M times last year and spent an estimated $3.3M. The top 5 brands take 55% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 5.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.3M a year.

Searches, last 12 months
5.8M
Growth, 90 days vs prior 90
-9.6%
Conversion, latest week
4.3%
Market size, estimated
$3.3Ma year
Peak month
January1.4× the quietest month
Top search term
burp cloths2.3M searches a year

02 · Price

A sale here is worth $13.26.

Listings sell for $13.26 on average, from $6.79 to $24.74. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 8,000 to 10,000 of them. At $13.26 that is $106K to $133K a year per listing.

Average price
$13.26under the $15 to $100 sweet spot
Price range
$6.79–$24.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250K–300K
Units per listing a year
8,000–10,000
Revenue per listing a year
$106K–$133K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Bibs & Burp Cloths. It carries 7,462 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#9in Bibs & Burp Cloths
Average rating
4.76 starsAmazon United States average 4.42 stars
Average reviews
7,462per listing
Listings tracked
30

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
45 months

Products

Top Burp Cloths products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 rising

Sellers

30

Top-5 brand share

55%

Top 20: 99%

Top-5 click share

46%

Top 20: 90%

Open market

39%

  • Brand 118%
  • Brand 212%
  • Brand 38%
  • Brand 48%
  • Brand 58%
  • Brand 67%

Demand

Burp Cloths search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Burp Cloths search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • burp cloths2.3M/yr
  • muslin burp cloths953K/yr
  • burp cloths baby boy572K/yr
  • burp cloths baby girl477K/yr
  • baby burp cloths353K/yr
  • burping cloths for babies201K/yr
  • burp cloth128K/yr
  • burp clothes104K/yr
  • burp rags97K/yr
  • comfy cubs muslin burp cloths69K/yr

Reviews and returns

What reviews say buyers love and hate about Burp Cloths

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Soft Feel”
23%of negative reviews mention “Thickness”
1.2%of orders come back
“Theyre not as thick as I thought theyd be”
A buyer, on “Thickness”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Burp Cloths questions

Answered from the same tracked data.