Burp Cloths
MaybeShoppers spend an estimated $3.3M a year here. But the products selling today already average 4.8★, so Burp Cloths is a Maybe.
- Flapen Score
- 58 / 100Top 6% of 2,472 Baby Products niches · +14 vs the category median of 4458
- Market size
- $3.3M/yr5.8M searches / yr
- 90-day growth
- -9.6%search demand this quarter
- Competition
- 46%top-5 click share · 21 brands · 30 sellers
Flapen Score
Burp Cloths against its category
The dotted line is the Baby Products average. Past it, Burp Cloths is stronger. Inside it, weaker.
Market
The Burp Cloths market on Amazon at a glance
Shoppers on Amazon United States searched for Burp Cloths 5.8M times last year and spent an estimated $3.3M. The top 5 brands take 55% of clicks. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 4.3% of those searches ended in a purchase.
Shoppers searched for this 5.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.3M a year.
- Searches, last 12 months
- 5.8M
- Growth, 90 days vs prior 90
- -9.6%
- Conversion, latest week
- 4.3%
- Market size, estimated
- $3.3Ma year
- Peak month
- January1.4× the quietest month
- Top search term
- burp cloths2.3M searches a year
02 · Price
A sale here is worth $13.26.
Listings sell for $13.26 on average, from $6.79 to $24.74. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 8,000 to 10,000 of them. At $13.26 that is $106K to $133K a year per listing.
- Average price
- $13.26under the $15 to $100 sweet spot
- Price range
- $6.79–$24.74
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250K–300K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- $106K–$133K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Bibs & Burp Cloths. It carries 7,462 reviews at 4.76 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #9in Bibs & Burp Cloths
- Average rating
- 4.76 starsAmazon United States average 4.42 stars
- Average reviews
- 7,462per listing
- Listings tracked
- 30
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Burp Cloths products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Comfy Cubs Muslin Burp Cloths 20 x 10 Pack of 10 - Large 6-Layer Ultra Absorbent 100% Cotton for Baby Drool and Messes - Soft Safe & Gentle Baby Burp Cloths for Boys & Girls - Multi
- Price
- $19.65
- Rating
- 4.8/5
- Reviews
- 40,598
- Age
- 2y ago

HIPHOP PANDA Muslin Burp Cloths 10 Pack - Large 20 X10 - Ultra Absorbent and Soft 100% Cotton Baby Essentials Drool Rags and Messes for Newborn - Colorful Designs for Boy Girl Multicolor
- Price
- $12.51
- Rating
- 4.7/5
- Reviews
- 2,198
- Age
- 1y ago

Lovely Care 12 Pack Muslin Burp Cloths 100% Cotton Muslin Cloths Large 20x10 Extra Soft and Absorbent Baby Burping Cloth - White
- Price
- $12.32
- Rating
- 4.8/5
- Reviews
- 7,048
- Age
- 3y ago

MIGIOL Baby Burp Cloths 100% Cotton Newborn Muslin Burp Cloths 10x20 inches Baby Essentials Blue & Green 5-Pack
- Price
- $9.11
- Rating
- 4.8/5
- Reviews
- 2,402
- Age
- 1y ago

SWEET DOLPHIN 12 Pack Muslin Burp Cloths Large 100% Cotton Burping Clothes for Baby Drool - Absorbent and Soft Boys & Girls Milk Spit Up Rags for Newborn Essentials Registry - Dewy Petal
- Price
- $13.44
- Rating
- 4.8/5
- Reviews
- 4,545
- Age
- 1y ago
Trending
estimated 90-day click momentum
Susurration Muslin Burp Cloths Soft Baby Burping Cloths for Unisex Boys and Girls Newborn Essentials Large Extra Absorbent Washcloths 20x10in 6 Pack
- Price
- $11.56
- Rating
- 4.8/5
- Reviews
- 269
- Age
- 7mo ago

SWEET DOLPHIN 12 Pack Muslin Burp Cloths Large 100% Cotton Burping Clothes for Baby Drool - Absorbent and Soft Boys & Girls Milk Spit Up Rags for Newborn Essentials Registry - Dewy Petal
- Price
- $13.44
- Rating
- 4.8/5
- Reviews
- 4,545
- Age
- 1y ago

Comfy Cubs Baby Burp Cloths Set (Pack of 6) - Large 6-Layer Ultra Absorbent 100% Cotton for Infant Spit-Up Drool and Messes - Soft Gentle Thoughtful New Born Baby Gifts Multi Boy
- Price
- $16.39
- Rating
- 4.8/5
- Reviews
- 10,642
- Age
- 2y ago

Synrroe 10 Pack Muslin Burp Cloths 20x10Inch 10 Mixed Colors Soft Absorbent Baby Burping Rags
- Price
- $11.88
- Rating
- 4.6/5
- Reviews
- 127
- Age
- 10mo ago

MIGIOL Baby Burp Cloths 100% Cotton Newborn Muslin Burp Cloths 10x20 inches Baby Essentials Blue & Green 5-Pack
- Price
- $9.11
- Rating
- 4.8/5
- Reviews
- 2,402
- Age
- 1y ago
Newest
by launch date
Susurration Muslin Burp Cloths Soft Baby Burping Cloths for Unisex Boys and Girls Newborn Essentials Large Extra Absorbent Washcloths 20x10in 6 Pack
- Price
- $11.56
- Rating
- 4.8/5
- Reviews
- 269
- Age
- 7mo ago

Synrroe 10 Pack Muslin Burp Cloths 20x10Inch 10 Mixed Colors Soft Absorbent Baby Burping Rags
- Price
- $11.88
- Rating
- 4.6/5
- Reviews
- 127
- Age
- 10mo ago

HIPHOP PANDA Muslin Burp Cloths 10 Pack - Large 20 X10 - Ultra Absorbent and Soft 100% Cotton Baby Essentials Drool Rags and Messes for Newborn - Colorful Designs for Boy Girl Multicolor
- Price
- $12.51
- Rating
- 4.7/5
- Reviews
- 2,198
- Age
- 1y ago

SWEET DOLPHIN 12 Pack Muslin Burp Cloths Large 100% Cotton Burping Clothes for Baby Drool - Absorbent and Soft Boys & Girls Milk Spit Up Rags for Newborn Essentials Registry - Dewy Petal
- Price
- $13.44
- Rating
- 4.8/5
- Reviews
- 4,545
- Age
- 1y ago

Cuddle Campus Baby Washcloths 6 Packs Muslin Washcloths Baby Cotton Burp Cloths Extra Absorbent and Soft Wash Clothes for Newborns 12x12 Inches
- Price
- $6.85
- Rating
- 4.6/5
- Reviews
- 691
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 rising
Sellers
30
Est. top-5 brand share
55%
Top 20: 99%
Est. top-5 click share
46%
Top 20: 90%
Open market
39%
- Comfy Cubs18%
- MIGIOL12%
- KeaBabies8%
- HIPHOP PANDA8%
- Lovely Care8%
- SWEET DOLPHIN7%
Demand
Burp Cloths search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Burp Cloths search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- burp cloths2.3M/yr
- muslin burp cloths953K/yr
- burp cloths baby boy572K/yr
- burp cloths baby girl477K/yr
- baby burp cloths353K/yr
- burping cloths for babies201K/yr
- burp cloth128K/yr
- burp clothes104K/yr
- burp rags97K/yr
- comfy cubs muslin burp cloths69K/yr
Reviews and returns
What reviews say buyers love and hate about Burp Cloths
We read the reviews and the return reasons for every product selling here.
“Theyre not as thick as I thought theyd be”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Burp Cloths questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









