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Bunny Night Light

Fail

Demand is soft, at -51.3% this quarter, so Bunny Night Light is a Fail.

Flapen Score
32
32 / 100
Ranks 2,149 of 2,472 Baby Products niches · −12 vs the category median of 44
Market size
$29K/yr84K searches / yr
90-day growth
-51.3%search demand this quarter
Competition
67%top-5 click share · 16 brands · 21 sellers

Flapen Score

Bunny Night Light against its category

The dotted line is the Baby Products average. Past it, Bunny Night Light is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bunny Night Light market on Amazon at a glance

Shoppers on Amazon United States searched for Bunny Night Light 84K times last year and spent an estimated $29K. The top 5 brands take 67% of clicks. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -51.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-51.3%
Conversion, latest week
2.4%
Market size, estimated
$29Ka year
Top search term
bunny night light24K searches a year

02 · Price

A sale here is worth $14.75.

Listings sell for $14.75 on average, from $6.88 to $24.03. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $14.75 that is $1K to $4K a year per listing.

Average price
$14.75under the $15 to $100 sweet spot
Price range
$6.88–$24.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$1K–$4K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #633 within Décor. It carries 1,748 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
12.0%
Average rank
#633in Décor
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
1,748per listing
Listings tracked
16

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Bunny Night Light products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

21

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

27%

  • Brand 136%
  • Brand 210%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Bunny Night Light search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26JanFebMarAprMayJun

Peak months: Mar · busiest ÷ quietest = 2.5× · 6 of 12 months tracked

Search terms

Top Bunny Night Light search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bunny night light24K/yr
  • bunny light15K/yr
  • rabbit night light7K/yr
  • bunny nightlight5K/yr
  • rabbit light5K/yr
  • bunny night light for kids6K/yr
  • bunny lights5K/yr
  • night light bunny3K/yr
  • bunny led light2K/yr
  • squishy bunny night light3K/yr

Reviews and returns

What reviews say buyers love and hate about Bunny Night Light

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Brightness/Shine/Glow”
21%of negative reviews mention “Value For Money”
2.4%of orders come back
“not worth the cost”
A buyer, on “Value For Money”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Bunny Night Light questions

Answered from the same tracked data.