Bunny Night Light
FailDemand is soft, at -51.3% this quarter, so Bunny Night Light is a Fail.
- Flapen Score
- 32 / 100Ranks 2,149 of 2,472 Baby Products niches · −12 vs the category median of 4432
- Market size
- $29K/yr84K searches / yr
- 90-day growth
- -51.3%search demand this quarter
- Competition
- 67%top-5 click share · 16 brands · 21 sellers
Flapen Score
Bunny Night Light against its category
The dotted line is the Baby Products average. Past it, Bunny Night Light is stronger. Inside it, weaker.
Market
The Bunny Night Light market on Amazon at a glance
Shoppers on Amazon United States searched for Bunny Night Light 84K times last year and spent an estimated $29K. The top 5 brands take 67% of clicks. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 2.4% of those searches ended in a purchase.
Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -51.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.
- Searches, last 12 months
- 84K
- Growth, 90 days vs prior 90
- -51.3%
- Conversion, latest week
- 2.4%
- Market size, estimated
- $29Ka year
- Top search term
- bunny night light24K searches a year
02 · Price
A sale here is worth $14.75.
Listings sell for $14.75 on average, from $6.88 to $24.03. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $14.75 that is $1K to $4K a year per listing.
- Average price
- $14.75under the $15 to $100 sweet spot
- Price range
- $6.88–$24.03
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$4K
- Returns
- 2.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #633 within Décor. It carries 1,748 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 100%
- Out of stock, average day
- 12.0%
- Average rank
- #633in Décor
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 1,748per listing
- Listings tracked
- 16
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Bunny Night Light products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
One Fire Night Light for Kids Bunny Toys 16 Colors Squishy Bunny Lamp Soft Silicone Bunnies Stuff 1200mah Dimmable Bunnies Cute Lamp Baby Night Light Kawaii Room Decor Birthday Gifts for Kids Girls
- Price
- $16.66
- Rating
- 4.6/5
- Reviews
- 10,854
- Age
- 6y ago

Lumipets Baxter the Bunny Squishy Night Light for Kids | Silicone Lamp with Tap & Remote Control | Rechargeable Color Changing Animal Night Light for Boys & Girls | Portable Nightlight with USB Cord
- Price
- $24.03
- Rating
- 4.6/5
- Reviews
- 9,617
- Age
- 9y ago

ZKLiLi Bunny Night Light for Kids Lamp 16 Colors Lamp Cute Dimmable Baby Night Lights for Nursery Silicone Rechargeable Nightlight for Kids Room Kawaii Room Decor
- Price
- $11.59
- Rating
- 4.6/5
- Reviews
- 1,408
- Age
- 1y ago

KinYiLO Bunny Night Light 3 Level Dimmable Rabbit Nursery Nightlight 1200mAh Soft Silicone Bedside Touch Lamps Cute Rechargeable Easter Bunny Gifts Room Decor
- Price
- $16.00
- Rating
- 4.7/5
- Reviews
- 179
- Age
- 11mo ago

Daixinde Big Face Rabbit Night Light for Kids Squishy Silicone Bunny Lamp with Touch Control 3 Brightness Levels 30-Min Auto-Off Timer Rechargeable Bedside Nursery Lamp
- Price
- $16.45
- Rating
- 4.8/5
- Reviews
- 928
- Age
- 2y ago
Trending
estimated 90-day click momentum
YuanDian Bunny Night Light with 8 Color Lights Gift for Adults Teens and Babies Decorate Kids Bedroom with Cute Silicone Rabbit Nightlights Animal Lamp Gift for Children and Toddlers
- Price
- $18.77
- Rating
- 4.8/5
- Reviews
- 757
- Age
- 1y ago

SATONA Bunny Night Light - Cute LED Rabbit Nightlight for Kids Rooms Hallways and Party Decoration - Plug-in Wall Design Perfect for Home Decor (White)
- Price
- $6.88
- Rating
- 4.4/5
- Reviews
- 3
- Age
- 1y ago

IFTHFOUR Bunny Night Light - 16 Color Kawaii Silicone Lamp Rechargeable Dimmable Nursery Light Soft Touch Rabbit Nightlight for Toddler Room Baby Bedside Lamp for Girls and Boys
- Price
- $10.96
- Rating
- 4.5/5
- Reviews
- 35
- Age
- 9mo ago

COSHARKLY Cute Rabbit Night Light Spring Wildflowers Plug-in Night Lights with Dusk-to-Dawn Sensor for Bedroom Bathroom and Living Room Sleep Friendly Rabbit
- Price
- $12.92
- Rating
- 4.6/5
- Reviews
- 80
- Age
- 1y ago

Tremdwoto Bunny Night Light for Kids - 16 Color Changing Rechargeable Dimmable Nursery Lamp with 1/3 H Timer Cute Animal Night Light for Baby Boys Girls Kawaii Room Decor Gift
- Price
- $11.48
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 1y ago
Newest
by launch date
IFTHFOUR Bunny Night Light - 16 Color Kawaii Silicone Lamp Rechargeable Dimmable Nursery Light Soft Touch Rabbit Nightlight for Toddler Room Baby Bedside Lamp for Girls and Boys
- Price
- $10.96
- Rating
- 4.5/5
- Reviews
- 35
- Age
- 9mo ago

KinYiLO Bunny Night Light 3 Level Dimmable Rabbit Nursery Nightlight 1200mAh Soft Silicone Bedside Touch Lamps Cute Rechargeable Easter Bunny Gifts Room Decor
- Price
- $16.00
- Rating
- 4.7/5
- Reviews
- 179
- Age
- 11mo ago

SATONA Bunny Night Light - Cute LED Rabbit Nightlight for Kids Rooms Hallways and Party Decoration - Plug-in Wall Design Perfect for Home Decor (White)
- Price
- $6.88
- Rating
- 4.4/5
- Reviews
- 3
- Age
- 1y ago

Rytinazzz Silicone Night Light for Kids 50H Long Battery Big Face Rabbit Lamp Gift for Kids Soft Dimmable Bedside Light Rechargeable Tap Control
- Price
- $16.09
- Rating
- 4.7/5
- Reviews
- 747
- Age
- 1y ago

ZKLiLi Bunny Night Light for Kids Lamp 16 Colors Lamp Cute Dimmable Baby Night Lights for Nursery Silicone Rechargeable Nightlight for Kids Room Kawaii Room Decor
- Price
- $11.59
- Rating
- 4.6/5
- Reviews
- 1,408
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
21
Est. top-5 brand share
67%
Top 20: 100%
Est. top-5 click share
67%
Top 20: 100%
Open market
27%
- One Fire36%
- Lumipets10%
- ZKLiLi8%
- KinYiLO7%
- Daixinde6%
- IFTHFOUR6%
Demand
Bunny Night Light search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 2.5× · 6 of 12 months tracked
Search terms
Top Bunny Night Light search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bunny night light24K/yr
- bunny light15K/yr
- rabbit night light7K/yr
- bunny nightlight5K/yr
- rabbit light5K/yr
- bunny night light for kids6K/yr
- bunny lights5K/yr
- night light bunny3K/yr
- bunny led light2K/yr
- squishy bunny night light3K/yr
Reviews and returns
What reviews say buyers love and hate about Bunny Night Light
We read the reviews and the return reasons for every product selling here.
“not worth the cost”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bunny Night Light questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









