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Bunny Lovey

Fail

The products selling today already average 4.8★, so Bunny Lovey is a Fail.

Flapen Score
49
49 / 100
Top 29% of 2,472 Baby Products niches · +5 vs the category median of 44
Market size
$264K/yr795K searches / yr
90-day growth
-17.9%search demand this quarter
Competition
31%top-5 click share · 26 brands · 50 sellers

Flapen Score

Bunny Lovey against its category

The dotted line is the Baby Products average. Past it, Bunny Lovey is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bunny Lovey market on Amazon at a glance

Shoppers on Amazon United States searched for Bunny Lovey 795K times last year and spent an estimated $264K. The top 5 brands take 74% of clicks. Demand peaks in Jun–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 795K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $264K a year.

Searches, last 12 months
795K
Growth, 90 days vs prior 90
-17.9%
Conversion, latest week
1.8%
Market size, estimated
$264Ka year
Peak month
June2.3× the quietest month
Top search term
angel dear lovey98K searches a year

02 · Price

A sale here is worth $17.94.

Listings sell for $17.94 on average, from $8.80 to $44.11. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $17.94 that is $2K to $4K a year per listing.

Average price
$17.94inside the $15 to $100 sweet spot
Price range
$8.80–$44.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #127 within Bedding. It carries 2,902 reviews at 4.77 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
5.0%
Average rank
#127in Bedding
Average rating
4.77 starsAmazon United States average 4.42 stars
Average reviews
2,902per listing
Listings tracked
62

04 · Newcomers

3 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
3Amazon's first-year sales bar
Average brand age
46 months

Products

Top Bunny Lovey products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

26 falling

Sellers

50

Top-5 brand share

74%

Top 20: 97%

Top-5 click share

31%

Top 20: 66%

Open market

23%

  • Brand 134%
  • Brand 222%
  • Brand 37%
  • Brand 47%
  • Brand 53%
  • Brand 63%

Demand

Bunny Lovey search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Bunny Lovey search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • angel dear lovey98K/yr
  • security blankets for babies95K/yr
  • baby security blanket82K/yr
  • security blanket58K/yr
  • angel dear46K/yr
  • baby girl lovey47K/yr
  • lovey blanket42K/yr
  • baby loveys for girls35K/yr
  • bunny lovey33K/yr
  • loveys for babies girl34K/yr

Reviews and returns

What reviews say buyers love and hate about Bunny Lovey

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Soft Feel”
34%of negative reviews mention “Size-Overall”
2.0%of orders come back
“I would say it runs slightly on the bigger side”
A buyer, on “Size-Overall”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Bunny Lovey questions

Answered from the same tracked data.