bunny lovey
Skip itStrong incumbent ratings (4.8★) — this niche doesn't clear our bar today.
Competition
Great31%top-5 click share — an open shelf
Avg price
Great$17.94avg listing price — sweet spot $15–$100
Price range
Great$8.80–$44.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great2.0%return rate — above 5% kills the launch gate
Brand share
Good74%top-5 brand share — brands hold most of the demand
Market size
Okay$264K$264K/yr · 795K searches
Review moat
Okay2,902.42avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-17.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, bunny lovey is a $264K/yr Amazon United States market (795K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jun–Dec. Verdict: Skip it — 49/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
bunny lovey market data
- Units sold / yr
- 15K–20K
- avg 100–250/product
- Revenue / yr
- $269K–$359K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #127
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 69%
- Out of stock
- 5.0%
- Avg brand age
- 46 months
- Avg seller age
- 159 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
26 falling
Sellers
50
Top-5 brand share
74%
Top 20: 97%
Top-5 click share
31%
Top 20: 66%
Open market
23%
- Angel Dear34%
- Pro Goleem22%
- CREVENT7%
- Mary Meyer7%
- Bamboo Little3%
- Magnetic Me3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.9% search growth over the last 90 days.Peak months: Jun, Dec · busiest ÷ quietest = 2.3×
Top bunny lovey search terms
- angel dear lovey98K/yr
- security blankets for babies95K/yr
- baby security blanket82K/yr
- security blanket58K/yr
- angel dear46K/yr
- baby girl lovey47K/yr
- lovey blanket42K/yr
- baby loveys for girls35K/yr
- bunny lovey33K/yr
- loveys for babies girl34K/yr
Top bunny lovey products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Angel Dear Blankie New Pink Bunny
Angel Dear$13.204.8★1,373 rev
Pro Goleem Elephant Security Blanket Soft Lovey Unisex Lovie Baby Gifts for Boys and Girls Snuggle Toy Stuffed Animal Newborn Essentials and Items Grey 16 Inch
Pro Goleem$10.074.8★23,085 rev
Pro Goleem Lion Security Blanket Soft Lovey Unisex Lovie Baby Gift for Newborn Boys and Girls Snuggle Toy Stuffed Animal 16 Inch
Pro Goleem$9.994.8★3,260 rev
Pro Goleem Loveys for Babies Bunny Security Blanket Baby Girl Gifts Newborn Soft Pink Lovie for Infant and Toddler Snuggle Toy Stuffed Animal Pink 16 Inch
Pro Goleem$14.684.8★23,085 rev
Angel Dear Blankie Blue Bear
Angel Dear$13.034.8★1,373 rev
Newest
by launch date
Moonkie Baby Lovey with Silicone Teether Bunny Security Blanket with Textured Ribbons Crinkle Toys Soft Minky Velour & Natural Cotton Newborn Girl Gift for Baby Shower or Birthday
Moonkie$18.69371 rev
Magnetic Me Girls Modal Magnetic Baby Footie Pajamas | Silky Soft Modal Fabric | Chelsea Ruffle | 18-24 Months
Magnetic Me$39.14233 rev
CREVENT Cozy Plush Baby Security Blanket Loveys for Baby Girls and Boys Birthday (Cow)
CREVENT$9.602,553 rev
CREVENT Cozy Plush Baby Security Blanket Loveys for Baby Girls and Boys Birthday (Deer)
CREVENT$9.572,553 rev
Ryan & Rose Cutie Lovey - Soft 100% Organic Cotton Muslin with Attachable Snap Closure - Loveys for Babies Newborn Baby Lovey Security Blankets for Babies Baby Blanket (Ruffle Petal)
Ryan & Rose$11.93250 rev
Trending
90-day click momentum
Bamboo Little Soft Baby Footie Pajamas Baby Clothes Newborn Sleepers 95% Viscose and 5% Spandex Turtle 3-6 Months
Bamboo Little$33.494.6★
Magnetic Me Girls Modal Magnetic Baby Footie Pajamas | Silky Soft Modal Fabric | Chelsea Ruffle | 18-24 Months
Magnetic Me$39.144.8★
CREVENT Cozy Plush Baby Security Blanket Loveys for Baby Girls and Boys Birthday (Deer)
CREVENT$9.574.8★
CREVENT Cozy Plush Baby Security Blanket Loveys for Baby Girls and Boys Birthday (Cow)
CREVENT$9.604.8★
Angel Dear - Light Brown Puppy Cuddle Twins Blankie Set
Angel Dear$26.834.8★
What buyers say about bunny lovey
What buyers praise and complain about, mined from review topics.What buyers love
“Soft plush is great”
“ADORABLE and good quality”
“perfect puppy size”
“Very adorable, great gift”
“Cute toy”
“Love the color”
“So soft, so comfortable”
“Exactly what I was looking for”
“easy to wash”
“Soft and durable”
What buyers complain about
“I would say it runs slightly on the bigger side”
“I felt it was a little pricey”
“Cheaply made”
“would not let us set him down for naps/sleep”
“Its a whole different material”
“she started choking”
“Small disappointing used as a gift wrap decoration”
“The photos of the baby holding it were somewhat deceptive”
“It appears to be used”
“Its super thin”
Top return reasons
Common questions
- Is bunny lovey profitable to sell on Amazon United States?
- The niche generates $264K/yr across 62 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is -17.9%. Flapen's verdict: Skip it (49/100).
- How competitive is the bunny lovey niche?
- 26 brands and 50 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in bunny lovey?
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 2.0%.
- When does demand for bunny lovey peak?
- Demand peaks in Jun–Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the bunny lovey niche?
- Listings span $8.80–$44.11; the average listing price is $17.94 (sweet spot $15–$100). The average incumbent carries 2,902 reviews — the moat a new listing must climb.