Is bumbo tray profitable to sell on Amazon United States?

The niche generates $75K/yr across 6 tracked products. 90-day search growth is -16.0%. Flapen's verdict: Skip it (30/100).

How competitive is the bumbo tray niche?

6 brands and 12 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in bumbo tray?

Top complaints mined from reviews: Size-Overall, Durability, Functionality-Overall. The return rate is 5.3% — above our launch gate.

When does demand for bumbo tray peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the bumbo tray niche?

Listings span $10.06–$19.73; the average listing price is $15.64 (sweet spot $15–$100). The average incumbent carries 1,010 reviews — the moat a new listing must climb.

bumbo tray

Skip it

A concentrated shelf (top 5 take 97% of clicks) — this niche doesn't clear our bar today.

Conversion

Great8.7%

search→purchase rate — share of searches ending in a sale

Avg price

Great$15.64

avg listing price — sweet spot $15–$100

Review moat

Good1,009.67

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$10.06–$19.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Bad5.3%

return rate — above 5% kills the launch gate

Market size

Bad$75K

$75K/yr · 55K searches

Growth

Bad-16.0%

90-day search growth — must beat 0% to launch

Brand share

Bad97%

top-5 brand share — brand-locked demand

Competition

Bad97%

top-5 click share — a locked-up shelf

Signals High Returns

According to Flapen's Amazon United States niche tracking, bumbo tray is a $75K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 30/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

bumbo tray market data

Units sold / yr: 4K–5K; avg 500–750/product
Revenue / yr: $63K–$78K; units × avg price
Conversion rate: 8.7%
Avg BSR: #105
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 2.6%
Avg brand age: 52 months
Avg seller age: 174 days

Competition & brand share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

Bumbo52%
LuQiBabe25%
POANES9%
Pail Buddies6%
Nuby5%
vhbw3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top bumbo tray search terms

bumbo tray31K/yr -19.1%9.6% conv.
bumbo seat tray7K/yr -13.7%7.1% conv.
bumbo tray attachment only8K/yr -30.6%8.7% conv.
bumbo tray attachment3K/yr +45.9%8.5% conv.
bumbo seat tray attachment3K/yr -9.3%7.4% conv.
tray for bumbo seat3K/yr -11.7%9.0% conv.

All search terms

Top bumbo tray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bumbo Seat Tray Attachment Baby Infant Child Toddler Floor Seat Eating Tray Activity Play Top Accessory for Boys and Girls 3 to 12 Months Old White

Bumbo$19.734.4★3,206 rev

LuQiBabe Baby Booster Seat Tray Attachment Only Compatible with Bumbo Baby Infant Toddler Floor Seat Feeding Tray for Boys and Girls 3 to 12 Months - White

LuQiBabe$15.454.2★123 rev

Tray Accessory Compatible with Bumbo Floor Seat | for Feeding and Playing | Surface Easy to Clean Tray Attachment | Easily to Install to Bumbo Baby Seat | White

POANES$16.204.6★24 rev

Pail Buddies Baby Booster Seat Tray Attachment Feeding & Play Tray Compatible with Bumbo Infant Toddler Floor Seat | Easy-Clean Baby Feeding Tray for Infants 312 Months

Pail Buddies$17.064.5★577 rev

Nuby My Floor Seat Activity Tray - with Easy Release Latch and Easy to Clean - 4+ Months - White

Nuby$10.064.8★2,109 rev

Newest

by launch date

Tray Accessory Compatible with Bumbo Floor Seat | for Feeding and Playing | Surface Easy to Clean Tray Attachment | Easily to Install to Bumbo Baby Seat | White

POANES$16.2024 rev

1y ago

VHBW Replacement for Bumbo Seat Tray Attachment - Compatible with Bumbo Floor Seat | Easy-Clean Feeding Tray & Play Surface Attachment | Quick Install Accessory

vhbw$15.3219 rev

1y ago

LuQiBabe Baby Booster Seat Tray Attachment Only Compatible with Bumbo Baby Infant Toddler Floor Seat Feeding Tray for Boys and Girls 3 to 12 Months - White

LuQiBabe$15.45123 rev

2y ago

Pail Buddies Baby Booster Seat Tray Attachment Feeding & Play Tray Compatible with Bumbo Infant Toddler Floor Seat | Easy-Clean Baby Feeding Tray for Infants 312 Months

Pail Buddies$17.06577 rev

3y ago

Nuby My Floor Seat Activity Tray - with Easy Release Latch and Easy to Clean - 4+ Months - White

Nuby$10.062,109 rev

5y ago

What buyers say about bumbo tray

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall54%

“Good fit”

Portability10%

“easy to carry around”

Ease Of Cleaning6%

“easy to clean”

Quality-Overall5%

“No issues at all”

Ease Of Feeding5%

“Months weve done most of our meals using this tray”

Advertised Vs Actual Product4%

“Works as intended”

Cushion4%

“Perfect for the bumbo seat”

Safety Standards3%

“We felt she was safe in the seat with the tray”

Assembly/Installation3%

“Works great, Stable as long as its clipped together fully, very hard to clip”

Ease Of Use3%

“Hooks to seat nice and easy”

What buyers complain about

Size-Overall53%

“Didn't fit Bumbo seat”

Durability13%

“Broke about a month after we bought it”

Functionality-Overall13%

“Doesnt work”

Top return reasons

Size-Overall56%

Compatibility-Overall8%

Advertised Vs Actual Product7%

Defective Material/Parts6%

Product Condition4%

Add-Ons/Attachments3%