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Bumbo Tray

Fail

The top 5 products take 97% of clicks, so Bumbo Tray is a Fail.

Flapen Score
30
30 / 100
Ranks 2,236 of 2,472 Baby Products niches · −14 vs the category median of 44
Market size
$75K/yr55K searches / yr
90-day growth
-16.0%search demand this quarter
Competition
97%top-5 click share · 6 brands · 12 sellers

Flapen Score

Bumbo Tray against its category

The dotted line is the Baby Products average. Past it, Bumbo Tray is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bumbo Tray market on Amazon at a glance

Shoppers on Amazon United States searched for Bumbo Tray 55K times last year and spent an estimated $75K. The top 5 brands take 97% of clicks. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 8.7% of those searches ended in a purchase.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $75K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
-16.0%
Conversion, latest week
8.7%
Market size, estimated
$75Ka year
Peak month
August1.4× the quietest month
Top search term
bumbo tray31K searches a year

02 · Price

A sale here is worth $15.64.

Listings sell for $15.64 on average, from $10.06 to $19.73. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At $15.64 that is $8K to $12K a year per listing.

Average price
$15.64inside the $15 to $100 sweet spot
Price range
$10.06–$19.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
500–750
Revenue per listing a year
$8K–$12K
Returns
5.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #105 within Activity & Entertainment. It carries 1,010 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#105in Activity & Entertainment
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
1,010per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Bumbo Tray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

12

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 152%
  • Brand 225%
  • Brand 39%
  • Brand 46%
  • Brand 55%
  • Brand 63%

Demand

Bumbo Tray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Bumbo Tray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bumbo tray31K/yr
  • bumbo seat tray7K/yr
  • bumbo tray attachment only8K/yr
  • bumbo tray attachment3K/yr
  • bumbo seat tray attachment3K/yr
  • tray for bumbo seat3K/yr

Reviews and returns

What reviews say buyers love and hate about Bumbo Tray

We read the reviews and the return reasons for every product selling here.

54%of positive reviews mention “Size-Overall”
53%of negative reviews mention “Size-Overall”
5.3%of orders come back
“Didn't fit Bumbo seat”
A buyer, on “Size-Overall”53% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bumbo Tray questions

Answered from the same tracked data.