Skip to content

Bumbo Changing Pad

Fail

Shoppers spend an estimated $56K a year here, so Bumbo Changing Pad is a Fail.

Flapen Score
34
34 / 100
Ranks 2,050 of 2,472 Baby Products niches · −10 vs the category median of 44
Market size
$56K/yr41K searches / yr
90-day growth
+11.8%search demand this quarter
Competition
83%top-5 click share · 8 brands · 18 sellers

Flapen Score

Bumbo Changing Pad against its category

The dotted line is the Baby Products average. Past it, Bumbo Changing Pad is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bumbo Changing Pad market on Amazon at a glance

Shoppers on Amazon United States searched for Bumbo Changing Pad 41K times last year and spent an estimated $56K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Jul–Aug–Sep–Oct–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
+11.8%
Conversion, latest week
1.7%
Market size, estimated
$56Ka year
Peak month
January24.3× the quietest month
Top search term
bumbo changing pad37K searches a year

02 · Price

A sale here is worth $78.92.

Listings sell for $78.92 on average, from $37.77 to $149.41. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $78.92 that is $0 to $8K a year per listing.

Average price
$78.92inside the $15 to $100 sweet spot
Price range
$37.77–$149.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #39 within Diapering. It carries 1,497 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
60%
Out of stock, average day
0.0%
Average rank
#39in Diapering
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
1,497per listing
Listings tracked
10

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
33 months

Products

Top Bumbo Changing Pad products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

18

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

4%

  • Brand 158%
  • Brand 215%
  • Brand 37%
  • Brand 47%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (2 brands, 4%)

Demand

Bumbo Changing Pad search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KPrime Day '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Jul, Aug, Sep, Oct, Dec · busiest ÷ quietest = 24.3×

Search terms

Top Bumbo Changing Pad search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bumbo changing pad37K/yr
  • little tikes changing pad1K/yr
  • milou changing pad3K/yr

Reviews and returns

What reviews say buyers love and hate about Bumbo Changing Pad

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Ease Of Cleaning”
12%of negative reviews mention “Color Fading/Discoloration”
1.5%of orders come back
“Discoloration”
A buyer, on “Color Fading/Discoloration”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Bumbo Changing Pad questions

Answered from the same tracked data.