bumbo changing pad
Skip itA small market ($56K/yr) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great$78.92avg listing price — sweet spot $15–$100
Price range
Good$37.77–$149.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,496.5avg incumbent reviews — the moat a new listing must climb
Growth
Okay+11.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad$56K$56K/yr · 41K searches
Competition
Bad83%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, bumbo changing pad is a $56K/yr Amazon United States market (41K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Jul–Aug–Sep–Oct–Dec. Verdict: Skip it — 34/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
bumbo changing pad market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $20K–$39K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #39
- Page quality
- 0%
- Prime
- 60%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 33 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 rising
Sellers
18
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
4%
- Bumbo58%
- NOSDA CRADOE15%
- Mallify7%
- Skip Hop7%
- Keekaroo5%
- Blissful Diary3%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +11.8% search growth over the last 90 days.Peak months: Jan, Jul, Aug, Sep, Oct, Dec · busiest ÷ quietest = 24.3×
Top bumbo changing pad search terms
- bumbo changing pad37K/yr
- little tikes changing pad1K/yr
- milou changing pad3K/yr
Top bumbo changing pad products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bumbo Baby Changing Pad for Dresser or Table Top Portable & Wipeable Non Slip Soft Contoured Diaper Change Station with Harness Hemlock
Bumbo$87.364.6★790 rev
Bumbo Baby Changing Pad for Dresser or Table Top Portable & Wipeable Non Slip Soft Contoured Diaper Change Station with Harness Cool Grey
Bumbo$86.644.6★790 rev
Baby Changing Pad Wipe-Clean Surface Non-Slip Base with Safety Strap Straight Peanut Contoured with Cushioned EVA Foam Portable Diaper Changing Pad for Newborn and Toddler Nursery and Travel Oat
NOSDA CRADOE$75.215.0★24 rev
Mallify Baby Changing Pad with Waterproof and Non-Toxic Surface Changing Table Pad with Adjustable Safety Belt Wipe-Clean & Portable Changing Pad for Dresser(Grey)
Mallify$47.254.5★302 rev
Skip Hop Baby Changing Pad Nursery Style Wipe-Clean Contoured with Cushioned Foam Non-Skid Base Built-in Safety Belt & Tuck-Away Toy Bar Fits Standard Changing Tables Oat
Skip Hop$74.314.7★6,722 rev
Newest
by launch date
Blissful Diary Vegan Leather Baby Changing Pad with Waterproof & Wipe-Clean PU Cover Avocado Size Cozy Diaper Changing Pad for Dresser and Table Taupe
Blissful Diary$37.771,245 rev
Skip Hop Baby Changing Pad Nursery Style Wipe-Clean Contoured with Cushioned Foam Non-Skid Base Built-in Safety Belt & Tuck-Away Toy Bar Fits Standard Changing Tables Oat
Skip Hop$74.316,722 rev
Baby Changing Pad Wipe-Clean Surface Non-Slip Base with Safety Strap Straight Peanut Contoured with Cushioned EVA Foam Portable Diaper Changing Pad for Newborn and Toddler Nursery and Travel Oat
NOSDA CRADOE$75.2124 rev
Mallify Baby Changing Pad with Waterproof and Non-Toxic Surface Changing Table Pad with Adjustable Safety Belt Wipe-Clean & Portable Changing Pad for Dresser(Grey)
Mallify$47.25302 rev
Papablic Baby Changing Pad Soft & Wipeable Diaper Changing Table Mat for Dresser Bed Sofa Built-in Safety Belt Non-Slip Waterproof Easy to Clean Gray Ideal Gift for New Parents
Papablic$63.30277 rev
Trending
90-day click momentumBlissful Diary Vegan Leather Baby Changing Pad with Waterproof & Wipe-Clean PU Cover Avocado Size Cozy Diaper Changing Pad for Dresser and Table Taupe
Blissful Diary$37.774.8★
Baby Changing Pad Wipe-Clean Surface Non-Slip Base with Safety Strap Straight Peanut Contoured with Cushioned EVA Foam Portable Diaper Changing Pad for Newborn and Toddler Nursery and Travel Oat
NOSDA CRADOE$75.215.0★
Bumbo Baby Changing Pads for Dresser or Table Top Portable & Wipeable Non Slip Soft Contoured Diaper Change Station with Harness Cradle Pink
Bumbo$87.754.6★
Bumbo Baby Changing Pad for Dresser or Table Top Portable & Wipeable Non Slip Soft Contoured Diaper Change Station with Harness Hemlock
Bumbo$87.364.6★
Skip Hop Baby Changing Pad Nursery Style Wipe-Clean Contoured with Cushioned Foam Non-Skid Base Built-in Safety Belt & Tuck-Away Toy Bar Fits Standard Changing Tables Oat
Skip Hop$74.314.7★
What buyers say about bumbo changing pad
What buyers praise and complain about, mined from review topics.What buyers love
“I love that it wipes of easily”
“It seems well made”
“Worth the money”
“Soft enough to lay baby on”
“comfortable”
“durable & looks nice”
“I like the fact that the baby changing pad provides a very comfortable experience for baby”
“a great size”
“The color is super cute”
“Did the job”
What buyers complain about
“Discoloration”
“This is an expensive item”
“This thing is so cheap”
“Large pad”
“It is rock hard”
“Buckle broke”
“it does not come out”
“Slippery changing pad”
“making others more difficult to clean”
“Beware of the oat color”
Top return reasons
Common questions
- Is bumbo changing pad profitable to sell on Amazon United States?
- The niche generates $56K/yr across 10 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +11.8%. Flapen's verdict: Skip it (34/100).
- How competitive is the bumbo changing pad niche?
- 8 brands and 18 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in bumbo changing pad?
- Top complaints mined from reviews: Color Fading/Discoloration, Value For Money, Quality-Overall. The return rate is 1.5%.
- When does demand for bumbo changing pad peak?
- Demand peaks in Jan–Jul–Aug–Sep–Oct–Dec; the busiest month runs 24.3× the quietest.
- What does it cost to enter the bumbo changing pad niche?
- Listings span $37.77–$149.41; the average listing price is $78.92 (sweet spot $15–$100). The average incumbent carries 1,497 reviews — the moat a new listing must climb.