bubs formula
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible17.3%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$27.96avg listing price — sweet spot $15–$100
Price range
Incredible$24.53–$31.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$386K$386K/yr · 80K searches
Review moat
Okay1,546.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-8.8%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, bubs formula is a $386K/yr Amazon United States market (80K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Jul–Aug–Sep–Oct. Verdict: Skip it — 45/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
bubs formula market data
- Units sold / yr
- 20K–25K
- avg 5,000–6,000/product
- Revenue / yr
- $559K–$699K
- units × avg price
- Conversion rate
- 17.3%
- Avg BSR
- #18
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 59 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Bubs100%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.8% search growth over the last 90 days.Peak months: Jan, Jul, Aug, Sep, Oct · busiest ÷ quietest = 7.6×
Top bubs formula search terms
- bubs formula58K/yr
- aussie bubs formula4K/yr
- bubs infant formula3K/yr
- aussie bubs5K/yr
- bubs baby formula3K/yr
- bubs grass fed formula2K/yr
- bubs organic formula2K/yr
- bubs 365 day grass fed infant formula1K/yr
- bubs organic682/yr
- bubs formula infant913/yr
Top bubs formula products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bubs 365 Day Grass Fed Infant Formula with Iron Cow Milk-Based Powder for Infants 0-12 Months Made with Non-GMO Milk 20 oz
Bubs$27.914.5★2,082 rev
Bubs Whole Goat Milk Formula with Iron Goat Milk-Based Powder for Infants 0-12 Months Made with Non-GMO Goat Milk 20 oz
Bubs$31.424.7★2,143 rev
Bubs Essential Infant Formula with Iron Cow Milk-Based Powder for Infants 0-12 Months Made with Non-GMO Milk 20 oz
Bubs$24.534.7★415 rev
Newest
by launch dateBubs 365 Day Grass Fed Infant Formula with Iron Cow Milk-Based Powder for Infants 0-12 Months Made with Non-GMO Milk 20 oz
Bubs$27.912,082 rev
Bubs Whole Goat Milk Formula with Iron Goat Milk-Based Powder for Infants 0-12 Months Made with Non-GMO Goat Milk 20 oz
Bubs$31.422,143 rev
Bubs Essential Infant Formula with Iron Cow Milk-Based Powder for Infants 0-12 Months Made with Non-GMO Milk 20 oz
Bubs$24.53415 rev
Trending
90-day click momentumBubs 365 Day Grass Fed Infant Formula with Iron Cow Milk-Based Powder for Infants 0-12 Months Made with Non-GMO Milk 20 oz
Bubs$27.914.5★
Bubs Whole Goat Milk Formula with Iron Goat Milk-Based Powder for Infants 0-12 Months Made with Non-GMO Goat Milk 20 oz
Bubs$31.424.7★
Bubs Essential Infant Formula with Iron Cow Milk-Based Powder for Infants 0-12 Months Made with Non-GMO Milk 20 oz
Bubs$24.534.7★
What buyers say about bubs formula
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“The ingredients are clean”
“It gives me peace of mind knowing Im giving my baby something that supports healthy growth and development”
“Great with her reflux”
“It didnt upset his tummy”
“Its a great value for the money”
“Has been a great alternative to cow's milk-based formula”
“overall more comfortable”
“Gentle formula”
“And bonus: it doesnt smell bad at all”
What buyers complain about
“gets irritated quite easy with an extreme peanut allergy”
“Vomiting started”
“Too expensive”
“It makes my baby's breath smells”
“Negatives: the product contains various undesirable oils”
“not a good formula for my baby at all”
“Misleading and GMO”
“They must've increased the iron content because my new baby had dark green poops”
“Not as clean as I thought”
“Misleading and GMO”
Common questions
- Is bubs formula profitable to sell on Amazon United States?
- The niche generates $386K/yr across 3 tracked products. 90-day search growth is -8.8%. Flapen's verdict: Skip it (45/100).
- How competitive is the bubs formula niche?
- 1 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in bubs formula?
- Top complaints mined from reviews: Allergies, Acid Regulator/Stomach Ache Relief, Value For Money. The return rate is 0.1%.
- When does demand for bubs formula peak?
- Demand peaks in Jan–Jul–Aug–Sep–Oct; the busiest month runs 7.6× the quietest.
- What does it cost to enter the bubs formula niche?
- Listings span $24.53–$31.42; the average listing price is $27.96 (sweet spot $15–$100). The average incumbent carries 1,547 reviews — the moat a new listing must climb.