Bubs Formula
FailThe top 5 products take 100% of clicks, so Bubs Formula is a Fail.
- Flapen Score
- 45 / 100Top 45% of 2,472 Baby Products niches · +1 vs the category median of 4445
- Market size
- $386K/yr80K searches / yr
- 90-day growth
- -8.8%search demand this quarter
- Competition
- 100%top-5 click share · 1 brands · 5 sellers
Flapen Score
Bubs Formula against its category
The dotted line is the Baby Products average. Past it, Bubs Formula is stronger. Inside it, weaker.
Market
The Bubs Formula market on Amazon at a glance
Shoppers on Amazon United States searched for Bubs Formula 80K times last year and spent an estimated $386K. One brand takes every click. Demand peaks in Jan–Jul–Aug–Sep–Oct. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 17.3% of those searches ended in a purchase.
Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $386K a year.
- Searches, last 12 months
- 80K
- Growth, 90 days vs prior 90
- -8.8%
- Conversion, latest week
- 17.3%
- Market size, estimated
- $386Ka year
- Peak month
- October7.6× the quietest month
- Top search term
- bubs formula58K searches a year
02 · Price
A sale here is worth $27.96.
Listings sell for $27.96 on average, from $24.53 to $31.42. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 5,000 to 6,000 of them. At $27.96 that is $140K to $168K a year per listing.
- Average price
- $27.96inside the $15 to $100 sweet spot
- Price range
- $24.53–$31.42
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- $140K–$168K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Baby Foods. It carries 1,547 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #18in Baby Foods
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 1,547per listing
- Listings tracked
- 3
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Bubs Formula products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
1 flat
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Brand 1100%
Demand
Bubs Formula search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Jul, Aug, Sep, Oct · busiest ÷ quietest = 7.6×
Search terms
Top Bubs Formula search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bubs formula58K/yr
- aussie bubs formula4K/yr
- bubs infant formula3K/yr
- aussie bubs5K/yr
- bubs baby formula3K/yr
- bubs grass fed formula2K/yr
- bubs organic formula2K/yr
- bubs 365 day grass fed infant formula1K/yr
- bubs organic682/yr
- bubs formula infant913/yr
Reviews and returns
What reviews say buyers love and hate about Bubs Formula
We read the reviews and the return reasons for every product selling here.
“gets irritated quite easy with an extreme peanut allergy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bubs Formula questions
Answered from the same tracked data.









