bubbsi
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible$26.62avg listing price — sweet spot $15–$100
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Price range
Great$7.26–$61.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$109K$109K/yr · 45K searches
Competition
Bad73%top-5 click share — a locked-up shelf
Review moat
Bad7,943.58avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.3%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, bubbsi is a $109K/yr Amazon United States market (45K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 44/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
bubbsi market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- $80K–$106K
- units × avg price
- Conversion rate
- 9.2%
- Avg BSR
- #272
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 0.7%
- Avg brand age
- 57 months
- Avg seller age
- 134 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 flat
Sellers
32
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- Bubbsi62%
- CeraVe15%
- KPAWAY9%
- AmLactin7%
- Aveeno Baby4%
- GILDEN TREE3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top bubbsi search terms
- keratosis pilaris treatment for kids13K/yr
- bubbsi18K/yr
- bubbsi lotion4K/yr
- keratosis pilaris treatment kids2K/yr
- bubsi2K/yr
- bubbsi baby skin care3K/yr
- keratosis pilaris toddler804/yr
- bubsie baby skin care432/yr
Top bubbsi products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bubbsi Newborn Baby Body Lotion - Deeply Moisturizing Whipped Organic Coconut Oil for Baby Skin Vegan Toddler Moisturizer with Shea Butter Vitamin E Natural Scent (Refillable 8oz)
Bubbsi$25.884.6★355 rev
Bubbsi Newborn Baby Body Lotion - Deeply Moisturizing Whipped Organic Coconut Oil for Baby Skin Vegan Toddler Moisturizer with Shea Butter Vitamin E Natural Scent (Refill Pouch 32oz)
Bubbsi$61.704.6★355 rev
KPAWAY Moisturizing Cream for Kids Keratosis Pilaris 16 oz
KPAWAY$36.184.2★1,599 rev
CeraVe SA Lotion for Rough & Bumpy Skin Vitamin D Hyaluronic Acid Lactic Acid & Salicylic Acid Lotion Fragrance Free & Allergy Tested 8 Ounce
CeraVe$17.004.6★24,907 rev
Bubbsi Baby Shampoo and Body Wash - Organic Coconut Oil and Shea Toddler Bath Soap w/Natural Scent Gentle Sulfate-Free Kids Body Wash Wont Irritate Eyes (Refillable bottle 8oz)
Bubbsi$23.794.2★216 rev
Newest
by launch date
Aveeno Sensitive Skin Face & Body Gel Cream for Kids with Prebiotic Oat Clinically Proven 24 Hour Hydration for Soft Skin Quick Drying and Lightweight Hypoallergenic 8 oz
Aveeno Baby$7.261,895 rev
Bubbsi Baby Shampoo and Body Wash - Organic Coconut Oil and Shea Toddler Bath Soap w/Natural Scent Gentle Sulfate-Free Kids Body Wash Wont Irritate Eyes (Refillable bottle 8oz)
Bubbsi$23.79216 rev
Bubbsi Newborn Baby Body Lotion - Deeply Moisturizing Whipped Organic Coconut Oil for Baby Skin Vegan Toddler Moisturizer with Shea Butter Vitamin E Natural Scent (Refillable 8oz)
Bubbsi$25.88355 rev
Bubbsi Newborn Baby Body Lotion - Deeply Moisturizing Whipped Organic Coconut Oil for Baby Skin Vegan Toddler Moisturizer with Shea Butter Vitamin E Natural Scent (Refill Pouch 32oz)
Bubbsi$61.70355 rev
Bubbsi Creamy Coconut Oil Hair Conditioner for Kids Baby | Light Natural Scent | Wont irritate eyes | Organic Coconut Oil + Shea | Sulfate-free | Curly Hair (Refillable Bottle 8oz)
Bubbsi$23.7567 rev
Trending
90-day click momentumKPAWAY Moisturizing Cream for Kids Keratosis Pilaris 16 oz
KPAWAY$36.184.2★
CeraVe Moisturizing Cream with Salicylic Acid Exfoliating Body Cream with Lactic & Hyaluronic Acid Niacinamide and Ceramides Fragrance Free & Allergy Tested 12 Ounce
CeraVe$19.784.7★
Aveeno Sensitive Skin Face & Body Gel Cream for Kids with Prebiotic Oat Clinically Proven 24 Hour Hydration for Soft Skin Quick Drying and Lightweight Hypoallergenic 8 oz
Aveeno Baby$7.264.8★
AmLactin KP Bumps Be Gone - Therapeutic Body Cream for Keratosis Pilaris - No-Scrub Exfoliator and Body Moisturizer for Dry Skin with 15% Lactic Acid AHA 3 oz (Packaging May Vary)
AmLactin$16.004.3★
CeraVe Body Wash with Salicylic Acid Fragrance Free Body Wash to Exfoliate Rough and Bumpy Skin Allergy Tested 10 Ounce
CeraVe$13.984.6★
What buyers say about bubbsi
What buyers praise and complain about, mined from review topics.What buyers love
“its really smooth”
“Helps moisturize,”
“Excellent product”
“Perfect for dry skin”
“Very mild scent”
“This stuff feels really good on my skin”
“Works quickly”
“Excellent for Acne Control”
“Its cheap”
“As advertised”
What buyers complain about
“Didnt help”
“Too expensive”
“Itchy skin”
“No scent”
“The bottle looked bigger to me”
“This product is a very thick cream”
“No improvement”
“makes my skin almost sticky”
“Liquid leaked out of cap”
“My skin gets dry”
Top return reasons
Common questions
- Is bubbsi profitable to sell on Amazon United States?
- The niche generates $109K/yr across 12 tracked products. 90-day search growth is -12.3%. Flapen's verdict: Skip it (44/100).
- How competitive is the bubbsi niche?
- 6 brands and 32 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in bubbsi?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Allergies. The return rate is 0.4%.
- When does demand for bubbsi peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the bubbsi niche?
- Listings span $7.26–$61.70; the average listing price is $26.62 (sweet spot $15–$100). The average incumbent carries 7,944 reviews — the moat a new listing must climb.