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Bubbsi

Fail

The top 5 brands take 97% of clicks, so Bubbsi is a Fail.

Flapen Score
44
44 / 100
Ranks 1,202 of 2,472 Baby Products niches · on the category median
Market size
$109K/yr45K searches / yr
90-day growth
-12.3%search demand this quarter
Competition
73%top-5 click share · 6 brands · 32 sellers

Flapen Score

Bubbsi against its category

The dotted line is the Baby Products average. Past it, Bubbsi is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bubbsi market on Amazon at a glance

Shoppers on Amazon United States searched for Bubbsi 45K times last year and spent an estimated $109K. The top 5 brands take 97% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 9.2% of those searches ended in a purchase.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $109K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
-12.3%
Conversion, latest week
9.2%
Market size, estimated
$109Ka year
Peak month
February1.4× the quietest month
Top search term
keratosis pilaris treatment for kids13K searches a year

02 · Price

A sale here is worth $26.62.

Listings sell for $26.62 on average, from $7.26 to $61.70. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $26.62 that is $7K to $13K a year per listing.

Average price
$26.62inside the $15 to $100 sweet spot
Price range
$7.26–$61.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$7K–$13K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #272 within Baby Care. It carries 7,944 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#272in Baby Care
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
7,944per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Bubbsi products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

6 flat

Sellers

32

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Brand 162%
  • Brand 215%
  • Brand 39%
  • Brand 47%
  • Brand 54%
  • Brand 63%

Demand

Bubbsi search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Prime Day '24Spike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Bubbsi search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • keratosis pilaris treatment for kids13K/yr
  • bubbsi18K/yr
  • bubbsi lotion4K/yr
  • keratosis pilaris treatment kids2K/yr
  • bubsi2K/yr
  • bubbsi baby skin care3K/yr
  • keratosis pilaris toddler804/yr
  • bubsie baby skin care432/yr

Reviews and returns

What reviews say buyers love and hate about Bubbsi

We read the reviews and the return reasons for every product selling here.

10%of positive reviews mention “Soft Feel”
10%of negative reviews mention “Functionality-Overall”
0.4%of orders come back
“Didnt help”
A buyer, on “Functionality-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Bubbsi questions

Answered from the same tracked data.