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Brezza

Fail

The top 5 brands take 95% of clicks, so Brezza is a Fail.

Flapen Score
48
48 / 100
Top 33% of 2,472 Baby Products niches · +4 vs the category median of 44
Market size
$147K/yr102K searches / yr
90-day growth
+192.6%search demand this quarter
Competition
68%top-5 click share · 7 brands · 16 sellers

Flapen Score

Brezza against its category

The dotted line is the Baby Products average. Past it, Brezza is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brezza market on Amazon at a glance

Shoppers on Amazon United States searched for Brezza 102K times last year and spent an estimated $147K. The top 5 brands take 95% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +192.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $147K a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
+192.6%
Conversion, latest week
1.2%
Market size, estimated
$147Ka year
Peak month
August3.6× the quietest month
Top search term
breeza56K searches a year

02 · Price

A sale here is worth $116.16.

Listings sell for $116.16 on average, from $19.62 to $262.02. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $116.16 that is $12K to $29K a year per listing.

Average price
$116.16above the $15 to $100 sweet spot
Price range
$19.62–$262.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$12K–$29K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 41% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #718 within Bottle-Feeding. It carries 1,137 reviews at 2.95 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
41%
Out of stock, average day
12.8%
Average rank
#718in Bottle-Feeding
Average rating
2.95 starsAmazon United States average 4.42 stars
Average reviews
1,137per listing
Listings tracked
17

04 · Newcomers

4 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
4Amazon's first-year sales bar
Average brand age
22 months

Products

Top Brezza products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

16

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

2%

  • Brand 142%
  • Brand 233%
  • Brand 311%
  • Brand 46%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Brezza search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Black Friday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.6×

Search terms

Top Brezza search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • breeza56K/yr
  • brezza37K/yr
  • baby breeze6K/yr
  • breeza bottle maker2K/yr
  • brezza bottles2K/yr

Reviews and returns

What reviews say buyers love and hate about Brezza

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Ease Of Use”
15%of negative reviews mention “Value For Money”
4.2%of orders come back
“Expensive”
A buyer, on “Value For Money”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Brezza questions

Answered from the same tracked data.