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Breathable Crib Mattress

Fail

The top 5 brands take 98% of clicks, so Breathable Crib Mattress is a Fail.

Flapen Score
39
39 / 100
Ranks 1,670 of 2,472 Baby Products niches · −5 vs the category median of 44
Market size
$3.2M/yr857K searches / yr
90-day growth
-2.2%search demand this quarter
Competition
67%top-5 click share · 6 brands · 10 sellers

Flapen Score

Breathable Crib Mattress against its category

The dotted line is the Baby Products average. Past it, Breathable Crib Mattress is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Breathable Crib Mattress market on Amazon at a glance

Shoppers on Amazon United States searched for Breathable Crib Mattress 857K times last year and spent an estimated $3.2M. The top 5 brands take 98% of clicks. Demand peaks in Aug–Nov. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 857K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.2M a year.

Searches, last 12 months
857K
Growth, 90 days vs prior 90
-2.2%
Conversion, latest week
2.1%
Market size, estimated
$3.2Ma year
Peak month
November1.8× the quietest month
Top search term
newton crib mattress138K searches a year

02 · Price

A sale here is worth $180.17.

Listings sell for $180.17 on average, from $68.58 to $315.42. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $180.17 that is $180K to $225K a year per listing.

Average price
$180.17above the $15 to $100 sweet spot
Price range
$68.58–$315.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
$180K–$225K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Bedding. It carries 4,428 reviews at 4.81 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
59%
Out of stock, average day
0.0%
Average rank
#16in Bedding
Average rating
4.81 starsAmazon United States average 4.42 stars
Average reviews
4,428per listing
Listings tracked
17

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
45 months

Products

Top Breathable Crib Mattress products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 flat

Sellers

10

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Brand 157%
  • Brand 227%
  • Brand 38%
  • Brand 45%
  • Brand 52%
  • Brand 62%

Demand

Breathable Crib Mattress search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug, Nov · busiest ÷ quietest = 1.8×

Search terms

Top Breathable Crib Mattress search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • newton crib mattress138K/yr
  • breathable crib mattress126K/yr
  • newton baby crib mattress215K/yr
  • graco crib mattress73K/yr
  • newton mattress52K/yr
  • graco mattress for crib32K/yr
  • delta children crib mattress32K/yr
  • sealy crib mattress25K/yr
  • serta crib mattress22K/yr
  • crib mattress breathable19K/yr

Reviews and returns

What reviews say buyers love and hate about Breathable Crib Mattress

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Comfort-Overall”
9%of negative reviews mention “Quality-Overall”
1.9%of orders come back
“Poor quality”
A buyer, on “Quality-Overall”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Breathable Crib Mattress questions

Answered from the same tracked data.