Breastfeeding Essentials

Shoppers searched for this 3.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months

3.9M

Growth, 90 days vs prior 90

-9.5%

Conversion, latest week

1.1%

Market size, estimated

$1.1Ma year

Peak month

January1.4× the quietest month

Top search term

breastfeeding essentials1.6M searches a year

Listings sell for $26.00 on average, from $3.73 to $171.65. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At $26.00 that is $20K to $26K a year per listing.

Average price

$26.00inside the $15 to $100 sweet spot

Price range

$3.73–$171.65

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

750–1,000

Revenue per listing a year

$20K–$26K

Returns

2.5%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #660 within Breastfeeding. It carries 15,008 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

1.7%

Average rank

#660in Breastfeeding

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

15,008per listing

Listings tracked

54

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

3Amazon's first-year sales bar

Average brand age

41 months