Breast Warmers for Pumping
FailThe top 5 brands take 99% of clicks, so Breast Warmers for Pumping is a Fail.
- Flapen Score
- 42 / 100Ranks 1,406 of 2,472 Baby Products niches · −2 vs the category median of 4442
- Market size
- $227K/yr110K searches / yr
- 90-day growth
- -28.8%search demand this quarter
- Competition
- 66%top-5 click share · 6 brands · 16 sellers
Flapen Score
Breast Warmers for Pumping against its category
The dotted line is the Baby Products average. Past it, Breast Warmers for Pumping is stronger. Inside it, weaker.
Market
The Breast Warmers for Pumping market on Amazon at a glance
Shoppers on Amazon United States searched for Breast Warmers for Pumping 110K times last year and spent an estimated $227K. The top 5 brands take 99% of clicks. Demand peaks in Jul–Aug–Sep–Oct. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 10.2% of those searches ended in a purchase.
Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -28.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $227K a year.
- Searches, last 12 months
- 110K
- Growth, 90 days vs prior 90
- -28.8%
- Conversion, latest week
- 10.2%
- Market size, estimated
- $227Ka year
- Peak month
- September3.2× the quietest month
- Top search term
- frida mom breastfeeding survival kit38K searches a year
02 · Price
A sale here is worth $20.27.
Listings sell for $20.27 on average, from $6.29 to $59.64. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $20.27 that is $15K to $20K a year per listing.
- Average price
- $20.27inside the $15 to $100 sweet spot
- Price range
- $6.29–$59.64
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $15K–$20K
- Returns
- 2.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #235 within Breastfeeding. It carries 9,095 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 95%
- Out of stock, average day
- 1.7%
- Average rank
- #235in Breastfeeding
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 9,095per listing
- Listings tracked
- 19
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Breast Warmers for Pumping products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 rising
Sellers
16
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- Brand 162%
- Brand 217%
- Brand 313%
- Brand 45%
- Brand 53%
- Brand 61%
- Open — no brand owns it (0%)
Demand
Breast Warmers for Pumping search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 3.2×
Search terms
Top Breast Warmers for Pumping search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- frida mom breastfeeding survival kit38K/yr
- frida mom cooling hydrogel nipple pads11K/yr
- frida mom breastfeeding14K/yr
- frida breastfeeding kit11K/yr
- frida mom nipple pads8K/yr
- frida mom hydrogel nipple pads5K/yr
- frida nipple cooling pads5K/yr
- frida mom nipple gel pads4K/yr
- frida mom nursing pads6K/yr
- frida mom nipple4K/yr
Reviews and returns
What reviews say buyers love and hate about Breast Warmers for Pumping
We read the reviews and the return reasons for every product selling here.
“not sticky”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Breast Warmers for Pumping questions
Answered from the same tracked data.









