Breast Shells
FailShoppers spend an estimated $63K a year here, so Breast Shells is a Fail.
- Flapen Score
- 43 / 100Ranks 1,304 of 2,472 Baby Products niches · −1 vs the category median of 4443
- Market size
- $63K/yr50K searches / yr
- 90-day growth
- -11.2%search demand this quarter
- Competition
- 67%top-5 click share · 12 brands · 33 sellers
Flapen Score
Breast Shells against its category
The dotted line is the Baby Products average. Past it, Breast Shells is stronger. Inside it, weaker.
Market
The Breast Shells market on Amazon at a glance
Shoppers on Amazon United States searched for Breast Shells 50K times last year and spent an estimated $63K. The top 5 brands take 81% of clicks. Demand peaks in Aug. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 6.6% of those searches ended in a purchase.
Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.
- Searches, last 12 months
- 50K
- Growth, 90 days vs prior 90
- -11.2%
- Conversion, latest week
- 6.6%
- Market size, estimated
- $63Ka year
- Peak month
- August2.0× the quietest month
- Top search term
- breast shells25K searches a year
02 · Price
A sale here is worth $19.12.
Listings sell for $19.12 on average, from $8.01 to $59.64. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $19.12 that is $2K to $5K a year per listing.
- Average price
- $19.12inside the $15 to $100 sweet spot
- Price range
- $8.01–$59.64
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 3.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
72% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #19,050 within Breastfeeding. It carries 2,573 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 94%
- Out of stock, average day
- 9.7%
- Average rank
- #19,050in Breastfeeding
- Average rating
- 4.30 starsAmazon United States average 4.42 stars
- Average reviews
- 2,573per listing
- Listings tracked
- 18
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Breast Shells products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Medela TheraShells Breast Shells Protect Sore Flat or Inverted Nipples While Pumping or Breastfeeding Natural Appearance and Exceptional Comfort Made Without BPA
- Price
- $16.43
- Rating
- 3.9/5
- Reviews
- 641
- Age
- 21y ago

Momcozy 999 Silver Nursing Cups Original Perforated Breathable Design 999 Silver Nipple Cover for Breastfeeding Essential Nipple Shield for Nursing Newborn Metal Nipple Shields Regular Size
- Price
- $41.19
- Rating
- 4.3/5
- Reviews
- 691
- Age
- 2y ago

Silverette The Original Silver Nursing Cups Nipple Covers for Breastfeeding Essentials model number: 7300 Pure 925 Silver Nipple Shields for Breastfeeding Lightweight Nursing Cups Regular Size
- Price
- $59.64
- Rating
- 4.5/5
- Reviews
- 7,197
- Age
- 12y ago

YIYEE Breast Shells Milk Saver for Breastfeeding 4 Pack BPA Free Breast Shield Nursing Cups Protect Sore Nipples Breast Milk Collection Shells
- Price
- $10.18
- Rating
- 4.3/5
- Reviews
- 1,070
- Age
- 6y ago

Breast Shells Milk Saver Nursing Cups Nursing Moms to Ease Nipple Pain BPA-Free and Reusable Collect Breast Milk Leak (Pack of 2)
- Price
- $8.94
- Rating
- 4.2/5
- Reviews
- 3,018
- Age
- 8y ago
Trending
estimated 90-day click momentum
Momcozy Breast Milk Collector Slim Discreet Waterdrop Silicone Breast Shells for Light Milk Leakage Collection with Storage Case (1oz/30ml 2PCS)
- Price
- $21.82
- Rating
- 4.4/5
- Reviews
- 1,046
- Age
- 2mo ago

Leg Avenue Shell Adhesive Jewel Nipple Stickers Clear O/S
- Price
- $9.69
- Rating
- 3.8/5
- Reviews
- 5
- Age
- 2y ago

Momcozy 999 Silver Nursing Cups Original Perforated Breathable Design 999 Silver Nipple Cover for Breastfeeding Essential Nipple Shield for Nursing Newborn Metal Nipple Shields Regular Size
- Price
- $41.19
- Rating
- 4.3/5
- Reviews
- 691
- Age
- 2y ago

Silverette The Original Silver Nursing Cups Nipple Covers for Breastfeeding Essentials model number: 7300 Pure 925 Silver Nipple Shields for Breastfeeding Lightweight Nursing Cups Regular Size
- Price
- $59.64
- Rating
- 4.5/5
- Reviews
- 7,197
- Age
- 12y ago

Breast Milk Collector Milk Collectors for Breastfeeding Reusable Breast Milk Shells Catcher Protect Sore Nipples for Breastfeeding Made from BPA-Free and Food-Safe Silicone(2.03oz 2 Counts)
- Price
- $12.30
- Rating
- 4.2/5
- Reviews
- 137
- Age
- 12mo ago
Newest
by launch date
Momcozy Breast Milk Collector Slim Discreet Waterdrop Silicone Breast Shells for Light Milk Leakage Collection with Storage Case (1oz/30ml 2PCS)
- Price
- $21.82
- Rating
- 4.4/5
- Reviews
- 1,046
- Age
- 2mo ago

haakaa Petal Soft Silicone Milk CollectorDiscreet Leak-Protection Breast Milk Saver Reusable Breast Shells Milk Collection Cup for Breastfeeding with Cleaning Brush- 2PCS
- Price
- $21.65
- Rating
- 4.5/5
- Reviews
- 818
- Age
- 11mo ago

haakaa Petal Soft Silicone Milk CollectorDiscreet Leak-Protection Breast Milk Saver Reusable Breast Shells Milk Collection Cup for Breastfeeding with Cleaning Brush- 1PC
- Price
- $14.05
- Rating
- 4.5/5
- Reviews
- 818
- Age
- 11mo ago

Breast Milk Collector Milk Collectors for Breastfeeding Reusable Breast Milk Shells Catcher Protect Sore Nipples for Breastfeeding Made from BPA-Free and Food-Safe Silicone(2.03oz 2 Counts)
- Price
- $12.30
- Rating
- 4.2/5
- Reviews
- 137
- Age
- 12mo ago

Momcozy Breast Milk Collector Large Capacity for High Milk Supply Milk Collectors for Breastfeeding Reusable Soft Silicone Breast Shells (3oz/90ml 2PCS)
- Price
- $22.33
- Rating
- 4.4/5
- Reviews
- 1,046
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
33
Est. top-5 brand share
81%
Top 20: 100%
Est. top-5 click share
67%
Top 20: 100%
Open market
13%
- Medela31%
- Momcozy20%
- Silverette12%
- YIYEE11%
- Zdolmy8%
- haakaa6%
- Open — no brand owns it (6 brands, 13%)
Demand
Breast Shells search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 2.0×
Search terms
Top Breast Shells search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- breast shells25K/yr
- medela soft shells6K/yr
- nipple shells6K/yr
- breast shell4K/yr
- breast shells for sore nipples5K/yr
- medela soft shells for sore nipples4K/yr
Reviews and returns
What reviews say buyers love and hate about Breast Shells
We read the reviews and the return reasons for every product selling here.
“leaks around the edges”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Breast Shells questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









