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Breast Shells

Fail

Shoppers spend an estimated $63K a year here, so Breast Shells is a Fail.

Flapen Score
43
43 / 100
Ranks 1,304 of 2,472 Baby Products niches · −1 vs the category median of 44
Market size
$63K/yr50K searches / yr
90-day growth
-11.2%search demand this quarter
Competition
67%top-5 click share · 12 brands · 33 sellers

Flapen Score

Breast Shells against its category

The dotted line is the Baby Products average. Past it, Breast Shells is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Breast Shells market on Amazon at a glance

Shoppers on Amazon United States searched for Breast Shells 50K times last year and spent an estimated $63K. The top 5 brands take 81% of clicks. Demand peaks in Aug. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 6.6% of those searches ended in a purchase.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-11.2%
Conversion, latest week
6.6%
Market size, estimated
$63Ka year
Peak month
August2.0× the quietest month
Top search term
breast shells25K searches a year

02 · Price

A sale here is worth $19.12.

Listings sell for $19.12 on average, from $8.01 to $59.64. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $19.12 that is $2K to $5K a year per listing.

Average price
$19.12inside the $15 to $100 sweet spot
Price range
$8.01–$59.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #19,050 within Breastfeeding. It carries 2,573 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
94%
Out of stock, average day
9.7%
Average rank
#19,050in Breastfeeding
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
2,573per listing
Listings tracked
18

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
47 months

Products

Top Breast Shells products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

33

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

13%

  • Brand 131%
  • Brand 220%
  • Brand 312%
  • Brand 411%
  • Brand 58%
  • Brand 66%
  • Open — no brand owns it (6 brands, 13%)

Demand

Breast Shells search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.0×

Search terms

Top Breast Shells search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • breast shells25K/yr
  • medela soft shells6K/yr
  • nipple shells6K/yr
  • breast shell4K/yr
  • breast shells for sore nipples5K/yr
  • medela soft shells for sore nipples4K/yr

Reviews and returns

What reviews say buyers love and hate about Breast Shells

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Leak-Proof”
3.9%of orders come back
“leaks around the edges”
A buyer, on “Leak-Proof”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Breast Shells questions

Answered from the same tracked data.