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Breast Pump Wipes

Maybe

An estimated 0.7% of orders come back. But the top 5 brands take 95% of clicks, so Breast Pump Wipes is a Maybe.

Flapen Score
50
50 / 100
Top 25% of 2,472 Baby Products niches · +6 vs the category median of 44
Market size
$1.5M/yr857K searches / yr
90-day growth
+8.8%search demand this quarter
Competition
75%top-5 click share · 7 brands · 18 sellers

Flapen Score

Breast Pump Wipes against its category

The dotted line is the Baby Products average. Past it, Breast Pump Wipes is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Breast Pump Wipes market on Amazon at a glance

Shoppers on Amazon United States searched for Breast Pump Wipes 857K times last year and spent an estimated $1.5M. The top 5 brands take 95% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 12.7% of those searches ended in a purchase.

Shoppers searched for this 857K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.7% of those searches ended in a purchase. Searches in the last 90 days moved +8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months
857K
Growth, 90 days vs prior 90
+8.8%
Conversion, latest week
12.7%
Market size, estimated
$1.5Ma year
Peak month
July1.6× the quietest month
Top search term
breast pump wipes345K searches a year

02 · Price

A sale here is worth $13.50.

Listings sell for $13.50 on average, from $4.72 to $28.99. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 10,000 to 12,500 of them. At $13.50 that is $135K to $169K a year per listing.

Average price
$13.50under the $15 to $100 sweet spot
Price range
$4.72–$28.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
10,000–12,500
Revenue per listing a year
$135K–$169K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #33 within Breastfeeding. It carries 6,095 reviews at 4.78 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#33in Breastfeeding
Average rating
4.78 starsAmazon United States average 4.42 stars
Average reviews
6,095per listing
Listings tracked
13

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
60 months

Products

Top Breast Pump Wipes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

18

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

2%

  • Brand 156%
  • Brand 220%
  • Brand 38%
  • Brand 47%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Breast Pump Wipes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Breast Pump Wipes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • breast pump wipes345K/yr
  • pump wipes156K/yr
  • dapple wipes73K/yr
  • pump wipes quick clean40K/yr
  • dapple breast pump wipes42K/yr
  • pump cleaning wipes28K/yr
  • breast pump cleaning wipes29K/yr
  • bottle wipes16K/yr
  • medela wipes19K/yr
  • dapple all purpose wipes13K/yr

Reviews and returns

What reviews say buyers love and hate about Breast Pump Wipes

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Ease Of Cleaning”
29%of negative reviews mention “Smell”
0.7%of orders come back
“Bad smell”
A buyer, on “Smell”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Breast Pump Wipes questions

Answered from the same tracked data.