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Breast Pump Cleaner

Fail

The top 5 brands take 97% of clicks, so Breast Pump Cleaner is a Fail.

Flapen Score
38
38 / 100
Ranks 1,756 of 2,472 Baby Products niches · −6 vs the category median of 44
Market size
$104K/yr113K searches / yr
90-day growth
-3.0%search demand this quarter
Competition
51%top-5 click share · 8 brands · 24 sellers

Flapen Score

Breast Pump Cleaner against its category

The dotted line is the Baby Products average. Past it, Breast Pump Cleaner is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Breast Pump Cleaner market on Amazon at a glance

Shoppers on Amazon United States searched for Breast Pump Cleaner 113K times last year and spent an estimated $104K. The top 5 brands take 97% of clicks. Demand peaks in Jul–Aug–Sep–Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $104K a year.

Searches, last 12 months
113K
Growth, 90 days vs prior 90
-3.0%
Conversion, latest week
3.4%
Market size, estimated
$104Ka year
Peak month
October4.0× the quietest month
Top search term
breast pump cleaning kit47K searches a year

02 · Price

A sale here is worth $26.75.

Listings sell for $26.75 on average, from $5.93 to $268.76. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $26.75 that is $7K to $13K a year per listing.

Average price
$26.75inside the $15 to $100 sweet spot
Price range
$5.93–$268.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$7K–$13K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #76 within Bottle-Feeding. It carries 4,447 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#76in Bottle-Feeding
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
4,447per listing
Listings tracked
20

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
45 months

Products

Top Breast Pump Cleaner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

24

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

51%

Top 20: 100%

Open market

2%

  • Brand 139%
  • Brand 237%
  • Brand 312%
  • Brand 46%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (2 brands, 2%)

Demand

Breast Pump Cleaner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Breast Pump Cleaner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • breast pump cleaning kit47K/yr
  • breast pump cleaner26K/yr
  • pump cleaning kit11K/yr
  • dapple breast pump cleaning kit4K/yr
  • breast pump cleaning10K/yr
  • pump cleaner7K/yr
  • breast pump cleaning supplies6K/yr
  • pump cleaning3K/yr

Reviews and returns

What reviews say buyers love and hate about Breast Pump Cleaner

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Ease Of Cleaning”
14%of negative reviews mention “Ease Of Cleaning”
2.5%of orders come back
“Not so strong for cleaning”
A buyer, on “Ease Of Cleaning”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Breast Pump Cleaner questions

Answered from the same tracked data.