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Breast Milk Freezer Tray

Maybe

The top 5 brands take only 50% of clicks. But shoppers spend an estimated $32K a year here, so Breast Milk Freezer Tray is a Maybe.

Flapen Score
50
50 / 100
Top 25% of 2,472 Baby Products niches · +6 vs the category median of 44
Market size
$32K/yr47K searches / yr
90-day growth
+6.0%search demand this quarter
Competition
44%top-5 click share · 23 brands · 29 sellers

Flapen Score

Breast Milk Freezer Tray against its category

The dotted line is the Baby Products average. Past it, Breast Milk Freezer Tray is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Breast Milk Freezer Tray market on Amazon at a glance

Shoppers on Amazon United States searched for Breast Milk Freezer Tray 47K times last year and spent an estimated $32K. The top 5 brands take 50% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
+6.0%
Conversion, latest week
3.9%
Market size, estimated
$32Ka year
Peak month
July1.3× the quietest month
Top search term
breast milk freezer tray16K searches a year

02 · Price

A sale here is worth $17.22.

Listings sell for $17.22 on average, from $3.93 to $76.23. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $17.22 that is $0 to $2K a year per listing.

Average price
$17.22inside the $15 to $100 sweet spot
Price range
$3.93–$76.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #115 within Breastfeeding. It carries 1,631 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
6.4%
Average rank
#115in Breastfeeding
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
1,631per listing
Listings tracked
40

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Breast Milk Freezer Tray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 rising

Sellers

29

Top-5 brand share

50%

Top 20: 97%

Top-5 click share

44%

Top 20: 82%

Open market

43%

  • Brand 112%
  • Brand 212%
  • Brand 311%
  • Brand 48%
  • Brand 57%
  • Brand 67%

Demand

Breast Milk Freezer Tray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Breast Milk Freezer Tray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • breast milk freezer tray16K/yr
  • breastmilk freezer tray8K/yr
  • breast milk ice cube tray5K/yr
  • breastmilk ice cube tray4K/yr
  • milk trays for breastmilk2K/yr
  • milkies freeze organizer3K/yr
  • haakaa freezer tray2K/yr
  • milk freezer tray2K/yr
  • milk tray2K/yr
  • breast milk tray1K/yr

Reviews and returns

What reviews say buyers love and hate about Breast Milk Freezer Tray

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Ease Of Use”
19%of negative reviews mention “Size-Overall”
2.2%of orders come back
“these are larger than they can fit”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Breast Milk Freezer Tray questions

Answered from the same tracked data.