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Breast Ice Packs for Breastfeeding

Fail

The top 5 products take 85% of clicks, so Breast Ice Packs for Breastfeeding is a Fail.

Flapen Score
46
46 / 100
Top 41% of 2,472 Baby Products niches · +2 vs the category median of 44
Market size
$280K/yr251K searches / yr
90-day growth
+27.1%search demand this quarter
Competition
85%top-5 click share · 9 brands · 18 sellers

Flapen Score

Breast Ice Packs for Breastfeeding against its category

The dotted line is the Baby Products average. Past it, Breast Ice Packs for Breastfeeding is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Breast Ice Packs for Breastfeeding market on Amazon at a glance

Shoppers on Amazon United States searched for Breast Ice Packs for Breastfeeding 251K times last year and spent an estimated $280K. The top 5 brands take 85% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 9.9% of those searches ended in a purchase.

Shoppers searched for this 251K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.9% of those searches ended in a purchase. Searches in the last 90 days moved +27.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $280K a year.

Searches, last 12 months
251K
Growth, 90 days vs prior 90
+27.1%
Conversion, latest week
9.9%
Market size, estimated
$280Ka year
Peak month
June1.2× the quietest month
Top search term
breast ice packs53K searches a year

02 · Price

A sale here is worth $11.29.

Listings sell for $11.29 on average, from $6.29 to $20.45. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,500 to 3,000 of them. At $11.29 that is $28K to $34K a year per listing.

Average price
$11.29under the $15 to $100 sweet spot
Price range
$6.29–$20.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
2,500–3,000
Revenue per listing a year
$28K–$34K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #58 within Breastfeeding. It carries 4,490 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
9.2%
Average rank
#58in Breastfeeding
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
4,490per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Breast Ice Packs for Breastfeeding products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

18

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

10%

  • Brand 139%
  • Brand 222%
  • Brand 312%
  • Brand 47%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (3 brands, 10%)

Demand

Breast Ice Packs for Breastfeeding search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Breast Ice Packs for Breastfeeding search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • breast ice packs53K/yr
  • breast ice packs for breastfeeding18K/yr
  • nipple ice packs13K/yr
  • hot and cold breast pads8K/yr
  • breast therapy packs15K/yr
  • breastfeeding ice packs11K/yr
  • breast therapy ice pack27K/yr
  • boob ice packs11K/yr
  • breast ice packs post surgery12K/yr
  • breast cooling pads9K/yr

Reviews and returns

What reviews say buyers love and hate about Breast Ice Packs for Breastfeeding

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Size-Overall”
8%of negative reviews mention “Durability”
3.1%of orders come back
“not super durable in either case”
A buyer, on “Durability”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Breast Ice Packs for Breastfeeding questions

Answered from the same tracked data.