Breast Gel Pads for Breastfeeding
FailDemand is soft, at -17.4% this quarter, so Breast Gel Pads for Breastfeeding is a Fail.
- Flapen Score
- 42 / 100Ranks 1,406 of 2,472 Baby Products niches · −2 vs the category median of 4442
- Market size
- $115K/yr75K searches / yr
- 90-day growth
- -17.4%search demand this quarter
- Competition
- 71%top-5 click share · 9 brands · 29 sellers
Flapen Score
Breast Gel Pads for Breastfeeding against its category
The dotted line is the Baby Products average. Past it, Breast Gel Pads for Breastfeeding is stronger. Inside it, weaker.
Market
The Breast Gel Pads for Breastfeeding market on Amazon at a glance
Shoppers on Amazon United States searched for Breast Gel Pads for Breastfeeding 75K times last year and spent an estimated $115K. The top 5 brands take 88% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 8.6% of those searches ended in a purchase.
Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $115K a year.
- Searches, last 12 months
- 75K
- Growth, 90 days vs prior 90
- -17.4%
- Conversion, latest week
- 8.6%
- Market size, estimated
- $115Ka year
- Peak month
- January2.4× the quietest month
- Top search term
- lansinoh soothies cooling gel pads21K searches a year
02 · Price
A sale here is worth $17.89.
Listings sell for $17.89 on average, from $6.29 to $59.64. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $17.89 that is $4K to $9K a year per listing.
- Average price
- $17.89inside the $15 to $100 sweet spot
- Price range
- $6.29–$59.64
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$9K
- Returns
- 2.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #46 within Breastfeeding. It carries 11,683 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 100%
- Out of stock, average day
- 8.1%
- Average rank
- #46in Breastfeeding
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 11,683per listing
- Listings tracked
- 17
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Breast Gel Pads for Breastfeeding products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
29
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
8%
- Brand 142%
- Brand 221%
- Brand 311%
- Brand 48%
- Brand 55%
- Brand 64%
- Open — no brand owns it (3 brands, 8%)
Demand
Breast Gel Pads for Breastfeeding search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.4×
Search terms
Top Breast Gel Pads for Breastfeeding search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lansinoh soothies cooling gel pads21K/yr
- lansinoh cooling gel pads15K/yr
- lansinoh soothies9K/yr
- soothies gel nursing pads12K/yr
- lansinoh gel pads7K/yr
- lansinoh soothies gel pads3K/yr
- soothies cooling gel pads4K/yr
- lansinoh gel soothing pads4K/yr
Reviews and returns
What reviews say buyers love and hate about Breast Gel Pads for Breastfeeding
We read the reviews and the return reasons for every product selling here.
“Terrible adhesive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Breast Gel Pads for Breastfeeding questions
Answered from the same tracked data.









