Bows

Shoppers searched for this 7.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.1M a year.

Searches, last 12 months

7.5M

Growth, 90 days vs prior 90

-12.2%

Conversion, latest week

3.1%

Market size, estimated

$3.1Ma year

Peak month

December2.4× the quietest month

Top search term

hair bows1.1M searches a year

Listings sell for $13.37 on average, from $4.99 to $77.66. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 3,000 to 4,000 of them. At $13.37 that is $40K to $53K a year per listing.

Average price

$13.37under the $15 to $100 sweet spot

Price range

$4.99–$77.66

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250K–300K

Units per listing a year

3,000–4,000

Revenue per listing a year

$40K–$53K

Returns

1.6%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #105 within Baby Care. It carries 3,749 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.3%

Average rank

#105in Baby Care

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

3,749per listing

Listings tracked

54

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

33 months