bow scrunchies
Skip itPrices mostly outside the sweet spot ($5.45–$14.89) — this niche doesn't clear our bar today.
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Returns
Great2.0%return rate — above 5% kills the launch gate
Review moat
Okay1,598.98avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Avg price
Okay$9.04avg listing price — sweet spot $15–$100
Growth
Bad-6.8%90-day search growth — must beat 0% to launch
Market size
Bad$53K$53K/yr · 194K searches
Price range
Bad$5.45–$14.89cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, bow scrunchies is a $53K/yr Amazon United States market (194K searches/yr). The top 5 brands hold 46% of demand. Verdict: Skip it — 46/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
bow scrunchies market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $54K–$72K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #775
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 3.7%
- Avg brand age
- 32 months
- Avg seller age
- 155 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
38 falling
Sellers
39
Top-5 brand share
46%
Top 20: 84%
Top-5 click share
31%
Top 20: 68%
Open market
49%
- CÉLLOT13%
- ACO-UINT11%
- Glaudmeiss10%
- Aileam7%
- jollybows5%
- LFOUVRE5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top bow scrunchies search terms
- bow scrunchies34K/yr
- scrunchies with bows21K/yr
- scrunchie with bow18K/yr
- bow scrunchie15K/yr
- baby hair ties with bows10K/yr
- scrunchie bow10K/yr
- toddler hair ties with bows11K/yr
- hair scrunchies with bow7K/yr
- bow scrunchies for women9K/yr
- bow hair ties for toddler girls6K/yr
Top bow scrunchies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ACO-UINT 20 Pack Satin Scrunchies for Thick Hair Hair Ties with Bow for Womens Hair Bunny Ear Scrunchies Hair Accessories for Girls Silk Scrunchies in 20 Solid Warm Colors
ACO-UINT$9.914.4★2,302 rev
CLLOT Baby Hair Ties with Bows 50pcs 2inch Baby Hair Bows Durable Rubber Bands Ponytail Holders Toddler Essential Hair Accessories for Infants Baby Girls in Pairs
CÉLLOT$6.954.6★7,312 rev
Glaudmeiss 6 PCS Small Scrunchie with Bow Brown Hair Ties with Bows
Glaudmeiss$9.114.2★102 rev
14 PCS Bow Hair Scrunchies Bunny Ears Silk Scrunchies Hair Ties Bobbles Elastic Hair Ties Ropes Ponytail Holder Hair Accessories for Women
Aileam$9.964.5★6,544 rev
LFOUVRE Elastic Hair Scrunchies and Ribbons - Knotted Bow Hair Ties Scarf Scrunchies Ponytail Holders for Women and Girls 3pcs
LFOUVRE$7.894.5★2,566 rev
Newest
by launch date
Glaudmeiss 6 PCS Small Scrunchie with Bow Cherry Hair Ties with Bows
Glaudmeiss$8.72102 rev
Yonchic 2-Piece Bow Knot Hair Ties for Women & Girls No Damage Satin Cute Hair Scrunchies Ponytail Holders with Bow Elastic Rubber Bands Scrunchy Hair Accessories (White & Pink)
Yonchic$9.8329 rev
YWAOAIJD 40pcs baby hair ties with Bows Elastic Ponytail Holders Small Hair Accessories for Kids Toddlers Infants. (Mixed color 1)
YWAOAIJD$6.43138 rev
8PCS Bow Hair Scrunchies Hair Scarf for Women Knotted Bow Satin Ribbon Girls Summer Dress Outfit
obeoby$8.2379 rev
Mxxipp 3pcs Bow Hair Scrunchie for Women Elastic Ribbon Bow Hair Ties Bowknot Ponytail Holders Hair Accessories for Thick Thin Curly Straight Long Hair- Black & Red & White
Mxxipp$5.685 rev
Trending
90-day click momentumYonchic 2-Piece Bow Knot Hair Ties for Women & Girls No Damage Satin Cute Hair Scrunchies Ponytail Holders with Bow Elastic Rubber Bands Scrunchy Hair Accessories (White & Pink)
Yonchic$9.834.5★
Glaudmeiss 6 PCS Small Scrunchie with Bow Cherry Hair Ties with Bows
Glaudmeiss$8.724.2★
YWAOAIJD 40pcs baby hair ties with Bows Elastic Ponytail Holders Small Hair Accessories for Kids Toddlers Infants. (Mixed color 1)
YWAOAIJD$6.434.4★
Yaomiao 12 Pieces Bow Hair Scrunchies Bunny Ear Scrunchies for Bow Silk Bowknot Bobbles Elastic Hair Ties Ropes Ponytail Holder for Women(Wave Point)
Yaomiao$10.214.4★
Jollybows 80 Pcs Hair Bow Tie For Girls - Baby Mini Hair Tie Bows Elastic Hair Accessories For Toddler Infant
jollybows$9.804.5★
What buyers say about bow scrunchies
What buyers praise and complain about, mined from review topics.What buyers love
“The color variety is great”
“Good variety”
“Easy to use”
“They're the perfect size”
“price was affordable”
“They are soft and silky”
“Hold up well”
“They stay in my hair nicely without pulling on it”
“True to picture”
“Elastic is strong”
What buyers complain about
“falling apart”
“Cheaply made”
“Not stretchy”
“Not for fine baby/toddler hair”
“Not easy to use”
“They are very small”
“the other side was white which didnt look good to me”
“the fabric cuts are horrible”
“Break easily”
“The band is thick, though”
Top return reasons
Common questions
- Is bow scrunchies profitable to sell on Amazon United States?
- The niche generates $53K/yr across 51 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -6.8%. Flapen's verdict: Skip it (46/100).
- How competitive is the bow scrunchies niche?
- 38 brands and 39 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 46% of demand.
- What do buyers complain about in bow scrunchies?
- Top complaints mined from reviews: Durability, Quality-Overall, Stretchability/Expandability/Elasticity. The return rate is 2.0%.
- When does demand for bow scrunchies peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the bow scrunchies niche?
- Listings span $5.45–$14.89; the average listing price is $9.04 (sweet spot $15–$100). The average incumbent carries 1,599 reviews — the moat a new listing must climb.