Is bow hair ties profitable to sell on Amazon United States?

The niche generates $51K/yr across 38 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -15.2%. Flapen's verdict: Skip it (46/100).

How competitive is the bow hair ties niche?

26 brands and 27 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 58% of demand.

What do buyers complain about in bow hair ties?

Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 1.7%.

When does demand for bow hair ties peak?

Demand peaks in Jul–Aug–Sep–Oct; the busiest month runs 3.4× the quietest.

What does it cost to enter the bow hair ties niche?

Listings span $5.67–$19.53; the average listing price is $9.75 (sweet spot $15–$100). The average incumbent carries 2,360 reviews — the moat a new listing must climb.

bow hair ties

Skip it

A small market ($51K/yr) — this niche doesn't clear our bar today.

Returns

Great1.7%

return rate — above 5% kills the launch gate

Brand share

Great58%

top-5 brand share — no brand owns this niche

Competition

Great39%

top-5 click share — an open shelf

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,359.97

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$5.67–$19.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$9.75

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-15.2%

90-day search growth — must beat 0% to launch

Market size

Bad$51K

$51K/yr · 95K searches

According to Flapen's Amazon United States niche tracking, bow hair ties is a $51K/yr Amazon United States market (95K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Jul–Aug–Sep–Oct. Verdict: Skip it — 46/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

bow hair ties market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $39K–$49K; units × avg price
Conversion rate: 5.5%
Avg BSR: #154
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 2.8%
Avg brand age: 34 months
Avg seller age: 150 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

26 falling

Sellers

Top-5 brand share

58%

Top 20: 94%

Top-5 click share

39%

Top 20: 83%

Open market

39%

CÉLLOT31%
jollybows9%
Cherssy8%
Ronger20006%
CellElection4%
OAOLEER4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.2% search growth over the last 90 days.

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 3.4×

Open Trend

Top bow hair ties search terms

hair ties with bows34K/yr -5.6%3.3% conv.
toddler hair ties with bows11K/yr -11.0%5.7% conv.
toddler bow hair ties6K/yr -17.3%6.5% conv.
hair ties with bows for toddler girls5K/yr -23.8%6.5% conv.
toddler hair bows with elastic6K/yr -18.5%5.5% conv.
hair tie bows for girls9K/yr -30.8%4.5% conv.
bow ponytail holder5K/yr -11.7%3.1% conv.
hair tie bows for toddler girls5K/yr -0.6%5.8% conv.
bow hair ties for girls7K/yr -31.6%3.0% conv.
ponytail bows for girls6K/yr -35.6%4.4% conv.

All search terms

Top bow hair ties products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CLLOT Toddler Hair Accessories - 40pcs 2.75 Elastics Rubber Ribbon Bands Bows for Baby Girls Kids & Children

CÉLLOT$6.774.6★7,312 rev

CLLOT Baby Hair Ties with Bows 50pcs 2inch Baby Hair Bows Durable Rubber Bands Ponytail Holders Toddler Essential Hair Accessories for Infants Baby Girls in Pairs

CÉLLOT$6.954.6★7,312 rev

Boutique Baby Girl Hair Ties with Flowers 28 Pcs Hair Bow Ties for Toddler Girls Elastics Ponytail Holders Pigtails Rubber Bands by Cherssy

Cherssy$14.894.7★214 rev

Baby Hair Ties with Bows for Toddler Girls - 2 Inch Soft Elastic Ponytail Holders Small Hair Ties For Fine Thin Hair Cute Hair Accessories for Infants 40 Pcs

Ronger2000$5.674.6★4,685 rev

CLLOT 40Pcs 4.5 Inches Boutique Pops Hair Bows Elastic Hair Ties Grosgrain Ribbon Big Cheer Bow Ponytail Holder Rubber Hair Bands for Baby Girls In Pairs

CÉLLOT$13.854.4★1,390 rev

Newest

by launch date

CLLOT 40Pcs Baby Hair Ties With Cotton and Linen Fabric Baby Bows for Baby Girls Infants Toddlers and Kids

CÉLLOT$10.0614 rev

7mo ago

Auseibeely 12PCS Silky Satin Hair Bows Ties for Girls Bowknot Ribbon Ponytail Holders Cute Bow Hair Accessories for Bubble Braids Black & White No Damage Hair Bands

Auseibeely$6.9458 rev

1y ago

YWAOAIJD 40pcs baby hair ties with Bows Elastic Ponytail Holders Small Hair Accessories for Kids Toddlers Infants. (Mixed color 1)

YWAOAIJD$6.43138 rev

1y ago

hisial 6Pcs Bow Hair Ties Non-Damage Ponytail Holders Hair Bows Ribbon for Women Fashion Bows Accessories for Girls Elastic Hair Bands(White/Pink/Red/Black)

hisial$9.67122 rev

1y ago

Glaudmeiss 6 PCS Small Scrunchie with Bow Brown Hair Ties with Bows

Glaudmeiss$9.11102 rev

1y ago

What buyers say about bow hair ties

What buyers praise and complain about, mined from review topics.

What buyers love

Color25%

“the colors are so vibrant”

Quality-Overall22%

“Good variety”

Size-Overall10%

“They're the perfect size”

Ease Of Use7%

“Easy to use”

Value For Money7%

“Excellent price”

Advertised Vs Actual Product5%

“exactly what I wanted”

Durability4%

“The material feels durable”

Soft Feel3%

“They are soft”

Suitability Straight Hair2%

“Perfect for my little ones hair”

Stretchability/Expandability/Elasticity2%

“Elastic is strong”

What buyers complain about

Durability37%

“Break easily”

Quality-Overall13%

“Cheaply made”

Size-Overall6%

“Small bows”

Stretchability/Expandability/Elasticity4%

“The bows constantly rip off the elastics”

Strength3%

“Break easily”

Color3%

“one light blue was removed”

Suitability Short Hair3%

“Not for fine baby/toddler hair”

Ease Of Use2%

“Cannot use”

Value For Money2%

“This is poorly made for the price”

Suitability Long Hair2%

“Not for people with a lot of hair”

Top return reasons

Size-Overall37%

Suitability Long Hair17%

Quality-Overall7%

Advertised Vs Actual Product7%

Color5%

Material Quality4%

Stretchability/Expandability/Elasticity3%

Suitability Short Hair3%

Suitability Colored Hair2%

Value For Money2%

Common questions

Is bow hair ties profitable to sell on Amazon United States?: The niche generates $51K/yr across 38 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -15.2%. Flapen's verdict: Skip it (46/100).
How competitive is the bow hair ties niche?: 26 brands and 27 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 58% of demand.
What do buyers complain about in bow hair ties?: Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 1.7%.
When does demand for bow hair ties peak?: Demand peaks in Jul–Aug–Sep–Oct; the busiest month runs 3.4× the quietest.
What does it cost to enter the bow hair ties niche?: Listings span $5.67–$19.53; the average listing price is $9.75 (sweet spot $15–$100). The average incumbent carries 2,360 reviews — the moat a new listing must climb.

bow hair ties

bow hair ties market data

Competition & brand share

Demand & seasonality

Top bow hair ties search terms

Top bow hair ties products on Amazon

Top sellers

Newest

Trending

What buyers say about bow hair ties

What buyers love

What buyers complain about

Top return reasons

Common questions

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