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Bow Hair Ties

Fail

Shoppers spend an estimated $51K a year here, so Bow Hair Ties is a Fail.

Flapen Score
46
46 / 100
Top 41% of 2,472 Baby Products niches · +2 vs the category median of 44
Market size
$51K/yr95K searches / yr
90-day growth
-15.2%search demand this quarter
Competition
39%top-5 click share · 26 brands · 27 sellers

Flapen Score

Bow Hair Ties against its category

The dotted line is the Baby Products average. Past it, Bow Hair Ties is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bow Hair Ties market on Amazon at a glance

Shoppers on Amazon United States searched for Bow Hair Ties 95K times last year and spent an estimated $51K. The top 5 brands take 58% of clicks. Demand peaks in Jul–Aug–Sep–Oct. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months
95K
Growth, 90 days vs prior 90
-15.2%
Conversion, latest week
5.5%
Market size, estimated
$51Ka year
Peak month
September3.4× the quietest month
Top search term
hair ties with bows34K searches a year

02 · Price

A sale here is worth $9.75.

Listings sell for $9.75 on average, from $5.67 to $19.53. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $9.75 that is $0 to $975 a year per listing.

Average price
$9.75under the $15 to $100 sweet spot
Price range
$5.67–$19.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$975
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #154 within Baby Care. It carries 2,360 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#154in Baby Care
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
2,360per listing
Listings tracked
38

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Bow Hair Ties products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

26 falling

Sellers

27

Top-5 brand share

58%

Top 20: 94%

Top-5 click share

39%

Top 20: 83%

Open market

39%

  • Brand 131%
  • Brand 29%
  • Brand 38%
  • Brand 46%
  • Brand 54%
  • Brand 64%

Demand

Bow Hair Ties search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 3.4×

Search terms

Top Bow Hair Ties search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hair ties with bows34K/yr
  • toddler hair ties with bows11K/yr
  • toddler bow hair ties6K/yr
  • hair ties with bows for toddler girls5K/yr
  • toddler hair bows with elastic6K/yr
  • hair tie bows for girls9K/yr
  • bow ponytail holder5K/yr
  • hair tie bows for toddler girls5K/yr
  • bow hair ties for girls7K/yr
  • ponytail bows for girls6K/yr

Reviews and returns

What reviews say buyers love and hate about Bow Hair Ties

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Color”
37%of negative reviews mention “Durability”
1.7%of orders come back
“Break easily”
A buyer, on “Durability”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Bow Hair Ties questions

Answered from the same tracked data.