Is Bow Blanket profitable to sell on Amazon United States?

Flapen scores Bow Blanket 39 out of 100 on Amazon United States, a Fail. Shoppers spend $88K a year across 25 tracked products. 0 of the 12 products launched in the last year cleared the first-year sales bar. Search demand grew -44.2% in the last 90 days.

How competitive is the Bow Blanket niche on Amazon United States?

20 brands and 23 sellers compete in Bow Blanket on Amazon United States. The top 5 Bow Blanket products take 56% of clicks, and the top 5 brands take 68%.

What do buyers complain about in Bow Blanket?

Bow Blanket buyers on Amazon United States complain most about Thickness, Size-Overall, and Warmth. An estimated 2.9% of orders come back.

When does demand for Bow Blanket peak?

Search demand for Bow Blanket on Amazon United States peaks in Jan–Nov–Dec, and the busiest month runs 5.1× the quietest.

What does it cost to enter the Bow Blanket niche?

Bow Blanket sells for $22.06 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $8.94 to $57.38. The average product has 472 reviews, the count a new listing must catch up to.

Bow Blanket

Fail

Demand is soft, at -44.2% this quarter, so Bow Blanket is a Fail.

Flapen Score: 39
39 / 100Ranks 1,670 of 2,472 Baby Products niches · −5 vs the category median of 44
Market size: $88K/yr349K searches / yr
90-day growth: -44.2%search demand this quarter
Competition: 56%top-5 click share · 20 brands · 23 sellers

Flapen Score

Bow Blanket against its category

The dotted line is the Baby Products average. Past it, Bow Blanket is stronger. Inside it, weaker.

39Fail

This niche Category average

See the method

Market

The Bow Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Bow Blanket 349K times last year and spent an estimated $88K. The top 5 brands take 68% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 349K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -44.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $88K a year.

Searches, last 12 months: 349K
Growth, 90 days vs prior 90: -44.2%
Conversion, latest week: 1.1%
Market size, estimated: $88Ka year
Peak month: December5.1× the quietest month
Top search term: bow blanket137K searches a year

02 · Price

A sale here is worth $22.06.

Listings sell for $22.06 on average, from $8.94 to $57.38. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $22.06 that is $2K to $6K a year per listing.

Average price: $22.06inside the $15 to $100 sweet spot
Price range: $8.94–$57.38
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 6K–8K
Units per listing a year: 100–250
Revenue per listing a year: $2K–$6K
Returns: 2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.6% of listings are out of stock. The average listing ranks #1,230 within Bedding. It carries 472 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings: 96%
Prime listings: 100%
Out of stock, average day: 14.6%
Average rank: #1,230in Bedding
Average rating: 4.63 starsAmazon United States average 4.42 stars
Average reviews: 472per listing
Listings tracked: 25

04 · Newcomers

0 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 12
Successful launches: 0Amazon's first-year sales bar
Average brand age: 25 months

Products

Top Bow Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

56%

Top 20: 93%

Open market

29%

Brand 137%
Brand 213%
Brand 39%
Brand 45%
Brand 54%
Brand 64%

Demand

Bow Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.1×

Search terms

Top Bow Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

bow blanket137K/yr -50.3%1.2% conv.
pink bow blanket60K/yr -42.8%1.8% conv.
bow throw blanket31K/yr -46.0%1.3% conv.
coquette blanket22K/yr -23.2%0.6% conv.
bow blankets for girls20K/yr -35.5%2.1% conv.
pink bow throw blanket16K/yr -39.4%2.7% conv.
bow blankets10K/yr -47.5%1.1% conv.
coquette throw blanket8K/yr -29.0%0.4% conv.
blanket with bows10K/yr -38.5%0.7% conv.
bow blanket throw17K/yr -51.5%0.4% conv.

Reviews and returns

What reviews say buyers love and hate about Bow Blanket

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Soft Feel”

20%of negative reviews mention “Thickness”

2.9%of orders come back

“It is not super thick”

A buyer, on “Thickness”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Bow Blanket questions

Answered from the same tracked data.

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